Startups & Marketing

Hosting For Startups: Check Out These 7 Decisive Factors

by Salman Mehdi
July 3, 2014

We all know about ‘Survival of the Fittest’ phenomenon. This phenomenon applies to all real-time situations and every aspect of life. And for startups, it’s really a matter of life and death, when it comes to ensuring operational sustainability, in connection with the service or product on the offer.

Owning a startup business is great. Leading it to the horizons of success is really a challenging task that requires patience, efforts, dedication, money, and time. One of the biggest challenges you may face is to find the right hosting service provider to give your startup a kick start online.

Remember you should opt for a hosting service that is known for providing optimized, reliable, cost-effective, and robust service along with the features that fully support your website. In this blog, I will elaborate about some of the most important factors to consider before making any decision in this regard.

Hosting for Startups

1. Shared or Dedicated Hosting

Would you like to share your identity with another person? No! You won’t.

Same goes true for websites. Most of the startups tend to go for shared hosting services because they are cheap. Now, here is the trap! Your website on shared host remains vulnerable to hacking attacks and other security issues.

Dedicated hosting service providers do charge you more than an average shared hosting provider. With dedicated hosting service, you get a secure server that ensures hassle-free hosting experience.

Advice: Go for dedicated hosting service provider, like cloud. For your startup, it’s really a good deal in the long run, leading to increased customer base and higher revenues.

2. Requirement of database support

I would ask a question here. What is the most important asset of your website? Yes, that’s right. It’s the data! And you will always want to keep your data secure in a database. Even if you own a startup, you will need a proper database support system that works regularly and consistently to keep your website up-to-date and running.

Advice: Look out for a reliable and cost-effective hosting provider that offers a complete database support and backup plan for your startup’s website.

3. Supported database

Are you readily prepared to handle your data? What if your data is lost? There is a simple solution to this. You need to apply a disaster recovery plan here. No matter what your requirement is, you will need a database support system. But what kind of database support you will need? There are various options available:

  • MySQL – the most commonly used relational database support system
  • Oracle – An advanced database system that is meant to provide industrial solutions
  • MongoDB – A database that supports ASP coding

Advice: Whatever your choice is, ensure that your hosting service provider must have knowledge about how to support the database system in place, with a niche data recovery plan available.

4. Scalability

Businesses are there to expand, so they work on an expansion strategy. Without doubt you would also love to expand your startup as well. And for that, you need to work on an expansion strategy.

The whole scenario mentioned above, demands for a hosting service provider that understands the needs and requirements of scalability of your server in order to cater to frequent online traffic spikes. What if you don’t get the desired results, once your provider has scaled your server? You ought to face server downtime and will lose your esteemed customers.

Advice: Opt for a cloud hosting service provider that adequately accommodates the unprecedented growth as a result of a result-oriented business expansion strategy.

5. Customer Service

What will you do if your website goes down due to a hosting issue? Surely, you will consult the customer support of your respective hosting service provider.

Imagine a situation where you are stuck up with the problem and there is no customer support available to address the issue. It’s really an embarrassing situation. A good and reliable customer service ensures timely execution of your requests; thus, providing you with the utmost satisfaction in relation to facilitate smooth functioning of your website.

Advice: Check out the credibility and reputation of the hosting provider. Read customer testimonials, and try your best to avoid hosting providers with poor customer support.

6. Linux vs. Windows?

What kind of server do you need? Do you want a Windows server? Do you want a Linux server? Well, it all depends on the requirements of your web-based application. Actually, its all about your choice.

Advice: If you need Remote Desktop Connection, ASP support, Internet Information Server, SQL Server, opt for Windows-based server. But if are looking for MySQL, PHP, SSH, then a Linux-based server is a better choice for you.

7. Pricing

One of the major factors to consider when it comes to buying a hosting service is the price tag. Most of startups hesitate, or we can say, have no idea what they are getting for what they have paid. A good approach to this dilemma is to have a pricing plan in place and the spending should be done in accordance with that plan. Remember, a cheap host is a bad host!

Advice: Its better to opt for a pay-as-you-go pricing model. It’s really a flexible option that facilitates you to pay for the services used only. Cloud hosting is the best fit when it comes to pricing.

Also See”Secret Formula To Turn Beta Testing Into A Viral Success For Startups


Cheap hosting provider is really dangerous for you as it dents your chances of your startup’s progress. Beware of the trap! It’s better to opt for a hosting service provider that enjoys a good position in the industry with a large number of trusted customers. All the factors mentioned in this post are critical for making any final decision regarding selecting your hosting service provider.

What do you think about this? Feel free to share your thoughts and opinions in the comments section below. I would love to hear about them.

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About Salman Mehdi

Salman Mehdi worked as Digital Content Producer for Cloudways. In his spare time, he reads books, blog posts, or anything that catches his fancy.

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