Lead Content

Job Overview:

Cloudways is looking for a candidate who possesses strong writing, editing, and competitive research skills to join as Lead Content. This role focuses on managing the content team & processes. The lead content will be responsible for general upkeep of our content inventory, editorial, KPIs for content performance.

Requirements:

• Lead the content strategy and bring changes as per competitive research & timely audits
• Work closely with stakeholders across the business, customers, partners and subject matter experts
• Find stories and angles from within our community and audience to create & encourage writers to create inspiring content to be deployed across all of our channels
• Collaborate with marketing to engage our audience with innovative ideas
• Drive our SEO agenda through content development, web optimisation and partner relationships
• Obsess over metrics to evaluate content performance and suggest future strategy
• Look after content dashboards including editorial, content, deadlines etc.
• Maintain
• mindset that seeks to understand what audiences consume and how to create it
• Ability to analyse and present content performance KPIs to the management.
• Hire, onboard and train new writers in the team and create proper skill matrices and career ladder plans.
• Create new processes and SOP’s and update the old ones for smooth deliverability of outcomes.

Skills / Attributes Required:

• A minimum of 5+ years experience working as a content specialist for a technical product brand.
• Experience with WordPress, Google Analytics and Google Search Console.
• Experience of using Ahrefs, SEMRush, Clickflow.
• Demonstrates strong ideation, creative writing/copywriting and editing experience
• Proven experience in directly applying a communications strategy across web, digital advertising, sales collateral and blogs
• A highly creative and conceptual thinker
• The ability to work within a team and independently
• A can-do, hands-on approach
• A hunger to learn and lead
• Excellent communication, presentation and time management skills
• Passion and hunger for success and being part of a high growth company
• Ability to manage own workflow and deadlines
• Strong work ethic, organizational skills and discipline

Success will be measured across:

• Rankings growth
• Traffic Growth
• Funnel Movements and CTR growth
• Content shareability in community
• Links Earned
• Singups and paid conversion growth from the blog
• Content engagement during key stages of the buyer journey