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Adobe Magento: How Experts Look at This Journey After a Year

November 29, 2019

7 Min Read
Adobe Magento
Reading Time: 7 minutes

On March 21, 2018, Adobe announced that it has entered into a definitive agreement to acquire Magento Commerce for $1.68 billion.

The acquisition of Magento by Adobe was one of the biggest news of the last year. It has worked wonders for Adobe, triggering a rise in the organization’s market share by 29.1%. One of the great reasons behind the acquisition was to enhance the cloud experience with ecommerce. In Adobe’s words, “make every experience shoppable”.

In this article, I will share opinions of industry influencers, experts, community members regarding the Adobe-Magento journey so far and how it has transformed the business world since the acquisition.

In the end, I will discuss how Cloudways is making efforts to provide an exceptional experience for Magento store owners.

An Insight into Adobe & Magento

Adobe is the leader in designing and delivering digital experiences through content and data. Adobe brings Magento to escalate the cloud digital commerce experience for digital goods across a range of industries, including retail, wholesale, manufacturing, and the public sector.

The Adobe Magento Platform built on open-source and top-notch technologies like Apache, Varnish, MySQL, Redic, etc. supported by a community of more than 300,000 developers. The Adobe Magento partners and community developers offer many built-in extensions for payment, shipping, tax rules, and logistics, etc.

Henceforth, this level of flexibility facilitates businesses to quickly and fulfilling their unique business requirements.

The renowned brands that Adobe Magento supports include:

  • Canon
  • Nike
  • Paul Smith
  • Rosetta Stone
  • Coca-Cola
  • Nestlé
  • Cathay Pacific.

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The Purpose of Adobe Magento Acquisition

One of the main goals behind Adobe’s acquisition of Magento was to open new possibilities for innovation in the ecommerce industry. Another goal of the acquisition was to merge the Adobe Experience Cloud with the Magento Commerce Cloud to provide a single, powerful platform to both B2B and B2C customers, with enhanced personalization and offers a great user experience.

Let’s check out what people have to say about Adobe’s Magento acquisition.



Let’s read what people say now after more than a year on Adobe Magento acquisition.

Magento has more resources, is more backed financially, and is growing much more rapidly in every department. The future looks very bright, as more and more Adobe staff transition into helping out Magento staff. Equally, Marketo/Magento joining to form this ‘sub $1bn division’ announced at MLEU a few weeks ago sounds very promising as a direction for Magento’s future.

When Adobe acquired Magento, the e-commerce platform got new wings. I felt very positive about that merger from the beginning, but now I know it was a good move.

We are seeing that merchants perceive Magento as a more serious contender due to the Adobe relationship. Magento needed backing to continue effectively competing with Salesforce, Oracle and SAP and it got it. There’s also a significant investment in growing the platform and improving the functionality. I’ll point out that Pagebuilder was introduced in 2.3, which is fantastic for merchants as they can build landing pages using the drag and drop interface without needing any coding skills.

Adobe is clearly committed to the platform and community, and we are going to see a massive amount of integrations from the Adobe products into Magento such as the recommendations engine Adobe Sensei and Adobe Analytics.

All in all, we’re still at that transition stage and overruling everything that has been accumulated in Magento since 2008 won’t happen overnight – if Adobe’s even looking to make drastic changes. It’s a classic case of ‘wait and see’, but I’m personally hopeful that any turn Magento could take going forward would be for the better.

I was excited when I learned about the acquisition. Magento has always been more beneficial for enterprise-level merchants and Adobe’s acquisition solidified that trend. With more cookie-cutter solutions being available, Magento is vacating the low and even mid market tiers and going after the enterprise market where merchants are willing and able to invest in custom solutions to tailor their customer experience to their brand.

What I’ve seen since the acquisition has been an improvement in the support for the platform and less of an emphasis on going after smaller merchants. Magento B2B was in the works prior to the acquisition but its release has opened the door to enterprise-level organizations with less custom work required.

Right, you have gone through the words of the people at the time Magento acquisition and also what people say now about the Adobe Magento.

Now, It’s time to highlight how Cloudways is helping Adobe Magento ecommerce businesses to excel in their endeavors.s

How Cloudways Supports Adobe Magento

Adobe Magento is one of the most popular CMS for ecommerce stores, thanks to its strong architecture. Magento requires the powerful hosting that’s why smart online merchants prefer to host stores on the cloud server.

Cloudways hosting platform provides a comprehensive set of features to augment all the server requirements for Adobe Magento.

Cloudways has managed to win the trust of many Magento store owners, by offering them what they had asked for – speed, reliability, scalability, server security, and optimized store performance – all at an affordable price.

Web Server Performance

Cloudways offers the two best performing web server tools that is Apache and NGINX.


Apache is popular for its reliability, compatibility, and an impressive range of features. It supports almost all popular server-side languages including PHP, Python, and Perl. Currently, it powers 46% of websites on the Internet.

Apache offers cutting-edge features (IPv6, FTP, WebDAV, Load balancing, etc.). The web server is easily customizable that can be tweaked to suit the technical capabilities of any hardware setup.


NGINX is also an open-source software that uses for web serving, caching, media streaming, reverse proxying, load balancing and much more. The concept behind developing the NGINX web server is to maximize server performance while using minimum resources.

NGINX is a highly optimized, light-weight, and fast webserver built for sustained performance under increasing server stress (number of requests and number of concurrent users). Considering NGINX’s advantages, it comes as no surprise that many Adobe Magento powered websites are opting for  NGINX hosting.

Cloudways offers both Apache and NGINX to boost up and maximize Adobe Magento online store performance.

Cloudways SSL

Cloudways offers users with a super-fast hosting platform to host their websites. There are some amazing features and tools available on Cloudways that helps to optimize and secure your site over the internet with the managed cloud servers.

Cloudways offers a 1-click free SSL certificate installation that allows users to safeguard their Adobe Magento ecommerce stores from cyber-attacks and decrease bounce rate.

Benefits of Using Let’s Encrypt Certificates

Let’s Encrypt SSL gives you domain-validated security certificates that are certified by the open Certificate Authority (CA). It makes encryption easy for your specific domains and ensures that web browsing is more stable and secure.

Don’t worry about your SSL certificate’s expiry date. You can identify the expiry date, issued date or other configuration issues related to your SSL certificate on the SSL checker tool for free.

Cloudways supports Let’s Encrypt as an SSL certificate provider for your website. Check out some  advantages of using Let’s Encrypt certificates:

  • You don’t have to pay a single penny
  • Easy to configure
  • Trusted by almost all the key browsers in the world
  • Auto-renewable

Magento Adobe -SSL


Redis is an in-memory data structure, used as a database cache and message broker. It supports data structures such as strings, hashes, lists, sets, sorted sets with range queries, bitmaps, etc. It has a virtual memory and functions as a cache layer. Redis cache becomes a great choice for various use cases.

Redis works with an in-memory dataset which have different use cases. For instance, you can dump the dataset to disk at once or appending each command to log.

Why Choose Redis?

Magento Redis cache backend is recommended for multi-server situations where you have more than one web server. The essential point of utilizing Redis cache is that it provides a moderate-level file system cache. Cloudways uses Redis as a caching layer to store your data in memory instead of a physical hard disk. This enables the server to present the data faster than usual. There is no need for low-level file system cache, and on high traffic Adobe Magento ecommerce stores the performance is excellent and stable.

Magento Adobe - Redis

Varnish Cache

Varnish cache works as a “middle man” between client (i.e. user) and a web server. It overcomes the process of rather receiving the instructions directly from the web server for the specific contents all the time. Here, Varnish takes this over and perform the responsibility.

When a user sends a request to the server for the first time, Varnish will direct it to the web server for an appropriate response. The most amazing part of varnish cache is that any subsequent request for such content will serve directly from the Varnish cache instead of going straight to the web server.

Cloudways also offers this great cache technology for Adobe Magento ecommerce solution, so whenever the user sends the request, he gets desired results in quick time.

Magento Adobe - Varnish

PHP Version

Cloudways offers a PHP ready servers. You will find 7.1.X will be the default PHP version; however, you can easily switch to various versions such as 7.0.X, 7.2.X, and 7.3.X which are all supported on the Adobe Magento servers.

Magento Adobe - PHP

If you want to verify it?

You must  connect to your server via SSH and type the following command to view the version:

php -v

Magento Application Database

Cloudways offers developers to easily manage data management structures and flows. At initial, you will have MariaDB 10.1 as a default database; however, you can upgrade database version to MariaDB 10.2 or MariaDB 10.3 as per your Adobe Magento store requirements. Besides, once you have upgraded the version, you won’t be able to downgrade.

Magento Adobe - Database

You can also check out the available versions of the MariaDB database using the Cloudways platform.

Final Words

There is no doubt that Adobe’s acquisition of Magento helped them fill the commerce gap in their stack and allowed them to better compete against the big giants like Salesforce and others. It is still unclear how the new company will manage to face fierce competition in an already evolving online business world.

Only time will tell.

However, a great number of users (store owners and merchants) are happy and enjoying the massive success with Adobe Magento. If you planned to opt Adobe Magento for running an ecommerce business, go for it, but ensure that you have the right strategies, tools and hosting at your disposal. When it comes to Magento hosting provider, Cloudways is offering every single opportunity to store owners manage their stores on cloud hosting along with all the benefits as discussed above.


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Abdur Rahman

Abdur Rahman is the Magento whizz at Cloudways. He is growth ambitious, and aims to learn & share information about Ecommerce & Magento Development through practice and experimentation. He loves to travel and explore new ideas whenever he finds time. Get in touch with him at

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