So you want to create an online store in Australia?
You couldn’t have chosen a better time to do so. With the country’s growing $32B+ ecommerce market, having your own online store can be a mind-blowing opportunity to make serious money.
The only problem: you don’t know how to build an ecommerce store. You find the process puzzling and complicated, and are not sure where to begin.
Now you can relax. Because in this guide, I will walk you through all the six key steps you need to take to get your online store up and running.
Decide What You Want To Sell And Your Target Audience
First things first; decide on what you want to sell.
Insights show that homeware and appliances, groceries, and fashion are the three most in-demand items in Australia at the moment. These items are expected to grow further in popularity, and selling these can be a good option to earn money.
Many entrepreneurs make the common mistake of focusing on what they should sell without looking at who they should sell to. In doing so, they fail to frame the product or service offering around their target audience.
In other words, when choosing what to sell, don’t ignore to look at key factors (including age group, income levels, and location) that define your target market.
In Australia, it is 35-44 year olds that spend the most online. But, for each product category, the age groups and spending patterns vary. The table below highlights the share of spending of Australian shoppers per category.
As you can see, the age groups and their spending varies for different groups. So, if you decide on selling electronic games and toys, you should target the 18-24 age group.
Register Your Domain Name And Business
Once you have figured out your target audience and product, you should now register your domain name and business online. Your domain name should ideally match the product you wish to sell. For example, if you are an ecommerce store that wants to sell books, it is better to include terms such as ‘read’ or ‘book’.
To register your domain name, click here. Insert the domain name you wish to select and check its availability.
It will also ask you what domain extension you want to use. If you are a store that only wants to sell to customers in Australia, choose the .au extension. But, if you want to go global or plan to do so in the near future, choose the .com extension.
The cost of your domain will depend on its availability and domain extension. Usually, .com extensions tend to be more expensive. But, you can register a domain name for as cheap as $30.
Build Your Store on The Right Ecommerce Platform
So far you have chosen what product to sell and register your store’s domain name. Now comes the most important part of all – choosing the platform for your ecommerce store.
If you are a beginner, you should select from the three most user-friendly ecommerce applications. These are WooCommerce, Magento, and PrestaShop.
As a popular WordPress plugin, WooCommerce offers a user-friendly interface and tons of customization tools. Its incredible flexibility and the strong platform level analytics makes it an excellent choice for beginners. Its high scalability is another plus point if your store grows and needs additional data and features. To create an ecommerce store using WooCommerce, click here.
Powering several industry-leading names, such as Samsung, Ford, and Olympus, Magento is the choice of 150,000 and counting ecommerce stores. It offers a suite of important tools for marketing, SEO, and cart development. Magento is mobile-friendly, scalable, and can manage multiple ecommerce stores. For more reasons why Magento is the right pick for ecommerce stores, click here.
PrestaShop is an open-source application used by 100,000 online stores. It is extremely ease to use, and its lightweight structure needs few resources. More importantly, since it doesn’t have a premium version, you get to enjoy all ecommerce features without spending another cent.
Cloudways offers you the option to select PrestaShop applications for a free trial. Sign up today to get your PrestaShop store off the ground.
Track Your Store’s KPIs
It is important that you constantly monitor key performance indicators of your ecommerce store. Without it, you will never know how well (or poorly) it is doing. The following are the KPI that you should track:
Conversion Rate (%): the percentage of site visitors who purchase from your store. The higher your conversion rate is, the more sales your ecommerce store makes.
Average Order value: this measures the revenue you earn per order. Use it to offer discounts, upsell, and sell others items in bundles.
Shopping cart abandonment: this measures the number of visitors who do not finalize the transaction at the checkout. Customers may do this due to lengthy checkout forms, high shipping or delivery fees, or lack of payment convenience.
Revenue on ad spend: this shows the revenue earned per advertising spend. This is critical for understanding how effectively you have spent your ad campaigns. The higher the figure, the better.
Customer lifetime value: CLV shows the expected revenues of customers for their lifetime. It helps indicate customer retention and loyalty.
Map overlay: this shows which visitors are from different countries and states. This can be especially important if you want to cater products to a specific state or city or if you want to export to another country.
Advertise Your Store Using a 360 Marketing Strategy
To get your store off the ground, adopt a holistic approach to your marketing and advertising strategy. For this, you will need to employ an array of digital marketing tools from SEO and PPC to social media and mobile marketing.
Here are the basic methods to market your ecommerce store:
SEO and SEM: optimize your online store to rank on top search engine pages using relevant keywords, meta titles and descriptions, forum participations, etc.
Blogging: publish blog posts that offer value through product announcements, tips and tricks, best products to buy to capture your visitors’ interests.
Social Media Marketing: have a broad social media presence on Facebook, Instagram, Twitter, and other channels to widen your store’s reach and for store branding.
Online ads: create and run ad campaigns through Google Adwords, Bing ads, and Facebook ads to generate traffic and demand for your store.
Email marketing: use email marketing to engage customers with new product features, special and more. Email marketing is particularly useful for reminding customers to complete their checkouts if they have abandoned their shopping carts.
Have a Logistics Plan
Your logistics plan is the final piece of the puzzle for your online store. Forget to get this in place, and your store won’t make waves among your customers.
You can choose to do your distribution in-house by hiring riders to distribute items to customers. Or you can outsource it to a third-party delivery company that can package and deliver items to customers on their own.
Follow these 6 steps to create your online store with ease. Don’t forget that once your online store is live, it is your web hosting’s performance that will make your store stand out from others.
So get on board with Cloudways to build a lightning-fast and efficient ecommerce store. Sign up today for a free trial period.
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