Top 31+ Profitable Private Label Products to Sell in 2025 + How to Start Selling

Private labeling can indeed be a very profitable business strategy.

Why?

Because when you own the product and brand, you have full control over the kind of business you want it to become.

However, the major determinant of success is the private-label products you choose to sell. A lot of market research is needed to determine what products are hot in the market and would appeal to your target audience.

You have to find out your competitors and see how many people really need what you are offering.

This comprehensive list offers 31+ best private-label products you can sell in 2025 based on trends and search volumes. You will also find critical information like buying and selling costs so you can asses profit margins.

What Are Private Label Products?

Private label products are produced by a third party but branded with your company name, unlike the generic white label products that are available in thousands of stores.

They are produced, packaged, and supplied by the supplier or the manufacturer. Your role is then to look for potential customers for your product and then sell it to them.

The total retail sales value in the United States alone is $7 trillion. And the numbers are only expected to rise. To your surprise, there is a good proportion of private-label products within this retail market share.

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It is a profitable business strategy, and many large companies worldwide base themselves on it.

Kirkland Signature by Costco can be mentioned as an example. The brand is enormous, and it deals with many products in various categories like clothing, groceries, health, beauty, and even baby care.

Costco is a huge brand, so it can afford to private label many products simultaneously. You can start on a small scale, i.e. pick maybe one product category or even just one product from a category, and grow with time.

31+ Private Label Product Ideas for 2024

The trend of shopping online is increasing with the minute, so there is a long list to choose from. You can literally sell anything.

💡For those looking to sell private label products, there are a few factors we have covered for your decision-making. Here is what they mean:

❗We have calculated the FBA fee based on the estimated size, weight, and dimensions of each product. However, make sure to check and confirm on the FBA revenue calculator with the product you exactly have in mind.

For example:

• Product: Women’s Jeans
• Weight: 1 lb
• Dimensions: 10″ x 12″ x 2″ (folded pair of jeans)
• Sale Price: $25.00
• FBA Fulfillment Fee: $3.31
• Storage Fee: $0.0375 per unit (monthly)
• Referral Fee: 15% of sale price ($3.75)
• Total FBA Fees for Women’s Jeans: $7.10

1. Apparel

Everyone needs clothes, and no one will stop needing them. Since they are evergreen, apparel is one of the best private-label products to sell.

There’s a HUGE market for apparel and fashion products. Millions of searches are targeted toward fashion and keywords related to it. This leaves you with an extensive market to target.

But be cautious when starting. Don’t try to sell everything all at once. Narrow your niche and expand gradually.

Some unique ideas to explore could be gym apparel, hiking boots, and tank tops.

The following are the top products you should consider if you plan to sell clothing and related accessories.

1. Women’s jeans	Monthly Search Volume (MSV): 371,600 Buying cost: $2.18 – $29.95 Selling cost: $13.99 – $49.99 Keyword Difficulty: 66% FBA fees: $7.10
2. Women’s tank top	Monthly Search Volume (MSV): 45,700 Buying cost: $3 – $9 Selling cost: $9 – $24 Keyword Difficulty: 46% FBA fees: $4.49
3. Backpack	Monthly Search Volume (MSV): 753,800 Buying cost: $2 – $20 Selling cost: $21 – $80 Keyword Difficulty: 66% FBA fees: $9.61
4. Maternity dress	Monthly Search Volume (MSV): 47,000 Buying cost: $11 – $22 Selling cost: $19 – $48 Keyword Difficulty: 30% FBA fees: $8.88
5. Yoga pants	Monthly Search Volume (MSV): 164,500 Buying cost: $4 – $12 Selling cost: $17 – $32 Keyword Difficulty: 33% FBA fees: $6.38

2. Home and Kitchen

Like clothing, Home and Kitchen is also a category that can be counted as evergreen. People will always need products for their kitchen and to help around with their house.

Plus, there is a long list of items you can sell. It is easy to niche down. However, there might be more competition in this category than the rest.

6. Vegetable chopper	Monthly Search Volume (MSV): 74,700 Buying cost: $2.59 – $4.49 Selling cost: $19.49 – $49.99 Keyword Difficulty: 48% FBA fees: $6.34
7. Bathroom organizer	Monthly Search Volume (MSV): 30,900 Buying cost: $2 – $15 Selling cost: $18 – $45 Keyword Difficulty: 30% FBA fees: ~$7.10 (highly depends on dimensions & weight)
8. Garlic-press	Monthly Search Volume (MSV): 50,700 Buying cost: $0.28 – $1.90 Selling cost: $8 – $16 Keyword Difficulty: 36% FBA fees: $5.79
9. Reusable silicone bags	Monthly Search Volume (MSV): 1,600 Buying cost: $0.06 – $1.49 Selling cost: $11 – $15 Keyword Difficulty: 18% FBA fees: $5.54

3. Cosmetics and Hair Care

Cosmetics and hair care is a multi-billion dollar industry. Look around you. Do you see anyone, even one person, who does not buy either skincare, makeup, or products to care for their hair (like shampoo)?

That’s why this industry is expected to rise to $132 billion by 2029.

With clothes or kitchenware, there isn’t much creativity left to offer. But with things like shampoo, conditioner, eyeliner, and mascara, there are modern ideas you can apply to make the brand truly yours. For example, you can sell makeup for men or sunscreen specially made for brown skin.

10. Shampoo	Monthly Search Volume (MSV): 841,800 Buying cost: Depends on the brand Selling cost: Depends on the brand Keyword Difficulty: 56% FBA fees: $5.60
11. Hyaluronic acid serum	Monthly Search Volume (MSV): 184,900 Buying cost: $2 – $10 Selling cost: $13 – $57 Keyword Difficulty: 50% FBA fees: $5
12. Sunscreen	Monthly Search Volume (MSV): 1 million Buying cost: $0.33 – $2.48 Selling cost: $11 – $43 Keyword Difficulty: 92% FBA fees: $5.79
13. Mascara	Monthly Search Volume (MSV): 547,000 Buying cost: $0.2 – $1.80 Selling cost: $4 – $20 Keyword Difficulty: 49% FBA fees: $4.32
14. Makeup Vanity	Monthly Search Volume (MSV): 97,200 Buying cost: $3 – $12 Selling cost: $11 – $20 Keyword Difficulty: 48% FBA fees: Depends highly on the size and weight
15. Beauty Blender	Monthly Search Volume (MSV): 180,000 Buying cost: $0.19 – $0.95 Selling cost: $4 – $26 Keyword Difficulty: 48% FBA fees: $5.79

4. Foods and Supplement

Groceries are one of the top targets for private-label sellers. According to Shopify, top national grocery stores invest heavily in private label brands that sell things like vitamins, soups, cakes, and pasta.

The market for dietary supplements is also growing worldwide, valued at $177.50 billion in 2023. It is expected to grow at a CAGR of 9.1% in the period 2024-2030.

16. Candies/Chocolates	Monthly Search Volume (MSV): 2.1 million Buying cost: $0.6 – $4 Selling cost: $5 – $42 Keyword Difficulty: 72% FBA fees: $4.79/0.5lb
17. Niacinamide Serum	Monthly Search Volume (MSV): 443,100 Buying cost: $2 – $13 Selling cost: $11 – $64 Keyword Difficulty: 56% FBA fees: $5.54
18. Pasta	Monthly Search Volume (MSV): 2 million Buying cost: $0.3 – $1.25 Selling cost: $2 – $15 Keyword Difficulty: 87% FBA fees: $4.55/lb
19. Probiotics	Monthly Search Volume (MSV): 668,000 Buying cost: $1 – $5 Selling cost: $14 – $36 Keyword Difficulty: 100% FBA fees: $7.10
20. Vitamin D	Monthly Search Volume (MSV): 1.6 million Buying cost: $2 – $7 Selling cost: $7 – $24 Keyword Difficulty: 100% FBA fees: $5.79

5. Baby Products

Well. People are never going to stop having babies. And as a seller, that is a great opportunity for you. The global baby products market is thriving. It is projected to soar from $239.81 billion in 2024 to a staggering $419.43 billion by 2032.

21. Crib	Monthly Search Volume (MSV): 205,100 Buying cost: $59 – $70 Selling cost: $99 – $234 Keyword Difficulty: 59% FBA fees: $38.96
22. Baby Monitor	Monthly Search Volume (MSV): 152,000 Buying cost: $8 – $55 Selling cost: $19 – $99 Keyword Difficulty: 64% FBA fees: $15.89
23. Diaper Bags	Monthly Search Volume (MSV): 78,900 Buying cost: $0.01 – $3.50 Selling cost: $7 – $16 Keyword Difficulty: 48% FBA fees: $8.79

6. Yoga Accessories

Yoga accessories do surprisingly well for ecommerce store owners. They are very profitable because you can buy them for a much lower price than what you sell them for.

For instance, yoga mats are affordable to produce, with the cost of production being as low as $2, and come with a lot of potential for customizaiton by material, design, and functionality.

With yoga being practiced more and more as a way of improving health and wellbeing, private label yoga accessories can prove to be very lucrative.

24. Yoga Mat	Monthly Search Volume (MSV): 229,000 Buying cost: $1 – $20 Selling cost: $14 – $47 Keyword Difficulty: 69% FBA fees: $13.59/3lb
25. Resistance Bands	Monthly Search Volume (MSV): 179,100 Buying cost: $0.2 – $2.43 Selling cost: $9 – $29 Keyword Difficulty: 44% FBA fees: $5.54

7. Electronics

Consumer electronics as an industry remains vibrant. It has enormous potential, given the latest gadgets and trends in technological advancement are key factors that fill the market.

From smartphones, smartwatches, and fitness trackers to branded electronics, the possibilities for private labeling are endless.

26. Earbuds	Monthly Search Volume (MSV): 938,800 Buying cost: $1 – $8 Selling cost: $14 – $69 Keyword Difficulty: 71% FBA fees: $8.88
27. Portable Charger	Monthly Search Volume (MSV): 108,200 Buying cost: $4 – $24 Selling cost: $18 – $89 Keyword Difficulty: 59% FBA fees: $7.10
28. Phone Case	Monthly Search Volume (MSV): 253,600 Buying cost: $0.2 – $4.46 Selling cost: $9 – $22 Keyword Difficulty: 50% FBA fees: $5.79
29. Smart Bulb	Monthly Search Volume (MSV): 24,900 Buying cost: $3 – $10 Selling cost: $8 – $27 Keyword Difficulty: 56% FBA fees: $5.43

8. Pet Supplies

The need for pet supplies is increasing as more and more people are choosing to keep pets with them, especially cats and dogs. Pet parents have unique needs, and if you can cater to them, you can make a profitable income.

There is a reason the global pet industry is projected to reach $500 billion by 2030.

30. Chew Toys	Monthly Search Volume (MSV): 5,000 Buying cost: $0.4 – $4.99 Selling cost: $9 – $24 Keyword Difficulty: 30% FBA fees: $4.32
31. Cat Litter	Monthly Search Volume (MSV): 141,600 Buying cost: $0.3 – $1.44 Selling cost: $9 – $34 Keyword Difficulty: 54% FBA fees: $6.34/2lb
32. Airtag Collar	Monthly Search Volume (MSV): 2,300 Buying cost: $1.18 – $5.29 Selling cost: $6 – $20 Keyword Difficulty: 34% FBA fees: $7.10

How to Find the Private Label Products to Sell

In the private label business, the right product choices are very important for a company to succeed.

The market is huge, and if you invest in the wrong products, you will end up with unsold stocks and wasted capital.

Of course, the products mentioned above are a good starting point, but there are other opportunities as well.

This is why it is always important to go through a rational decision-making process that will involve the target audience, the market, and your capacity as a brand.

Here’s how to go about making the right choice:

1) Analyze the Market

Run a market survey before you finalize what you want to sell.

You don’t want to place orders with a manufacturer only to realize later that the demand for your product is limited.

🌩️Review famous marketplaces properly. Go to Amazon, for instance, and see what interests people the most.

🌩️Google what products are searched the most by the people. Look up the trending products as well. If you sell Beyblades when fidget spinners are trending, then you didn’t do the research right.

You can use Google Trends to compare the search trends in a particular location you are targeting, if any.

2) Check Profit Margins

Checking how much profit you are making out of each product is important. If you go back to the list of profitable private label products above, you will find some products that have a big gap between the buying and selling price, meaning you can make big profits with them.

They may have other cons, like they might have high competition that could take time and resources to fight.

🌩️Add up the cost of production, transportation, and any additional costs that may be incurred to improve the packaging and branding of the product.

🌩️Compare it with the potential selling price to ensure a good margin – between 30-50%. A good amount of profit allows you to offer sales, absorb losses, and make a decent amount of profit.

To do this on a deeper level, you can use calculator tools. For example, the Gross Profit Margin Calculator by Cloudways.

3) See if You Can Solve a Problem

There are several products that solve customers’ problems. Choosing such products can help you create a sustainable private-label business.

Take the example of the boom in tourism after COVID lockdowns ended. People needed travel bags and accessories, especially ones that can make their experience comfortable and pleasant.

What this means is that tourists will happily buy from you if you sell the private label products that assists their traveling needs.

Where to Find the Best Private Label Manufacturers?

Choosing the right manufacturer is the key to growing your private label business. Without the right one/s on your back, you will have a very hard time establishing the business.

There are several ways to vet out good manufacturers. Here are some key points to look at before choosing your manufacturer:

• Look at their ratings on the platform. A good manufacturer will try their best to maintain the best possible rating.
• Look at the number of orders fulfilled. A 4.5-star supplier with 1000 orders fulfilled is likely better than a 4.8-star supplier with 10 orders.
• Look for the prices and order fulfillment times.

Let’s explore some platforms to find top manufacturers in different niches:

• Alibaba: This is one of the best platforms to explore for credible manufacturers who offer great pricing and services. There are manufacturers available for 100s of niches here.
• Globalsources: Another great directory that connects manufacturers and suppliers. Globalsources is a great platform for finding manufacturers and is a solid competitor to Alibaba.
• Canton Fair: This is a physical fair that’s organized in Guangzhou, China, twice every year. Here you’ll find suppliers of different products with samples.You can visit the place and see the products yourself before placing orders. Plus, you can bargain with the supplier on the spot.
• ThomasNet.com: This is a great platform for starting private label businesses in the USA. The website has more than 500,000+ businesses listed that you can choose from.
• Jingsourcing: Jingsourcing is the bridge between manufacturers and clients. This platform helps connect private label enthusiasts with manufacturers in China.

And that’s not all. There are several other places where you can hunt for manufacturers for your private-label products. Aliexpress and its alternatives are also great platforms to explore for getting private-label products manufactured.

Remember, your manufacturer will also depend on the item you’re selling. For example, Modalyst is a good choice for apparel and accessories while Thomasnet is great for cosmetics.

How to Start a Private-Label Brand

Now that you’ve chosen your niche and built your brand, it’s time to find a reliable supplier to bring your product to life and keep things running smoothly. Follow the steps below:

Step 1: Choose a Niche

Apologies if you’re tired of this advice, but it IS super important to niche down. This applies to most business models but is especially relevant to private-label businesses.

To determine a niche, consider the following:

• Personal interest
• Market trend
• Competition level
• Trends and longevity
• Profit margins
• Customization levels
• Target audience

Step 2: Build a Brand Identity

Your brand image consists of your logo, colors, tone, and basic message you want to convey to your audience.

It is how customers identify and relate to your business. Spend time on what makes your brand unique: mission, values, and story — the factors that resonate with the audience emotionally.

As an example, notice the screenshot below. Cloudways has a certain shade of blue associated with it throughout its website. The kind of images we use, colors, and messaging are all cohesive—and any good brand should do this.

Step 3: Find a Reliable Supplier

A reliable supplier is not just a vendor, but your partner in your business. A good private-label supplier can really make your life easier by making your business operations smoother.

They’ll help you maintain quality, keep your inventory stocked, and deliver products on time.

Look for suppliers who:

✅Have positive reviews and proven experience

✅Offer the customization level you need

✅Allow Minimum Order Quantities (MOQs)

✅Deliver samples for you to first check

✅Are consistent and deliver on time

You can find reliable suppliers on platforms like Alibaba and Globalsources. For details, check the section Where to Find the Best Private Label Manufacturers in this blog.

Step 4: Set Up Your Online Store with a Reliable Host

Online presence is crucial.

Even if you have the best product and have researched all factors deeply, your business will fail if your website keeps crashing or if customer info (like credit card details) is not safe there.

With a good host, your customers will enjoy a good user experience, eventually trusting you and possibly buying from you.

Cloudways offers highly optimized servers with its managed eCommerce hosting trusted by thousands of online stores.

How to Set Up Your Store with Cloudways

You are about to find out how quickly you can set up your store with Cloudways. Take the following steps:

1. Create an account or log in to Cloudways.

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2. Click on Add Server to launch a new server.

3. Next, click Applications, which is next to Servers.

4. Then go to the Add Applications dropdown and choose your Application.

Cloudways supports multiple applications like WooCommerce, Magento, etc.

5. Fill in the other details. Set the server size and location and click Launch Now.

And that’s it. Your application will be set up in a few minutes. You can then add a theme, customize your store, add products, and the rest.

I chose WooCommerce as the application here as it is one of the best eCommerce platforms. You can find a detailed guide on how to set up your WooCommerce store in this blog.

Where Can You Sell Your Private Label Products?

Figuring out the right manufacturer is half the game. To really sell private-label products, the other half is to penetrate markets, beat the competition, and get the target audience to purchase from you.

You can sell your product in practically any marketplace that’s relevant to your business. Your task is to become visible in places where your end customers are shopping.

1) Building an Ecommerce store

– Solo stove

Millions of people shop online. Establishing an ecommerce store means you expose yourself to unlimited potential buyers.

Investing in a fast and secure eCommerce store will pay off well in the long run. You can easily build a store using WordPress ecommerce templates.

Select the right template and fill it up with your products. Then launch the site on a reliable ecommerce web hosting platform to build a store that is scalable, fast, and never frustrates your customers.

You can build a speedy store with enterprise-grade security on Cloudways with a couple of clicks. Launch WooCommerce directly in three simple steps to achieve 99% uptime, reduced bounce rate, and increased sales on your store.

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2) Amazon

Another lucrative option to explore is Amazon, where you can sell products under your brand name. It’s also very easy to manage clients with Amazon.

Amazon offers several delivery options, but Fulfillment by Amazon (FBA) is truly a game-changer. You just send the products to Amazon. They handle everything after that, from storing to delivering to managing customers.

3) Facebook Marketplaces

– Meta

There are thousands and thousands of groups on Facebook. To market and eventually sell your private-label products, your task is to become a part of these groups and hunt down your target audience.

Here’s our article if you want to learn more about how to sell on Facebook.

4) Instagram

Instagram is more than a platform for aesthetic photos. It is the perfect platform for businesses.

About 70% of Instagram users are under the age of 35. They know the latest trends and are looking for the right products to spend their money on.

You can resort to influencer marketing to grow your Insta store. There are several other marketing tactics you can use to reach out to your target audience.

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Final Thoughts

By now, you should have a fair idea of what it takes to start a private label business and how you can select the best products to sell.

Private labeling takes away the burdens of manufacturing off your shoulders. This leaves you with time to focus on brand building and acquiring the right consumers. With time, you can even expand the business and cater to a varied group of consumers.

In this blog, you learned where you can find manufacturers, how you can build your own store, and also where you can start selling your private-label products.

Note: This article was produced in collaboration with Eduard Klein, an International Digital Growth Marketer, Blogger, and Entrepreneur with a global mindset.

** Editor’s Note: This article is edited & rewritten for clarity & recency.