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Top 18+ Profitable Private Label Products to Sell in 2023 (With Expert Tips!)

Updated on July 13, 2023

32 Min Read
how to sell private label products


Private labeling can be a highly lucrative business model. With total control over the product and brand, you can steer the direction of the business as you see fit. 

Unlike many other e-commerce models, the power to run the business is entirely in your hands. 

However, success hinges largely on your choice of private label products to sell. Extensive research is required to identify high-demand products that will resonate with your target audience. 

To help you develop a winning formula for your private label business, we’ve compiled a list of 19 products and 24 product categories that are currently in high demand.

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What Are Private Label Products?

Unlike generic white-label products sold by thousands of other retailers, private label products are manufactured by a third party and sold under your brand name.

Private labeling is different from traditional businesses, where you set up production facilities and manage business operations yourself. Instead, you focus entirely on selling.

The products are manufactured, packaged, and delivered by the supplier or manufacturer. Your job is then to find the right customers for your product and sell. We’ll discuss the avenues to sell your products later in the article.

The total retail sales value is $7 trillion in the US alone. And the numbers are only anticipated to grow. And a significant chunk of the retail market comprises of private label products.

It’s a lucrative business model, and several big names worldwide operate on it. Kirkland Signature by Costco is one example that operates on a private label model. The brand is huge and sells several products in different categories, such as clothing, grocery, health, beauty, and even baby products.  

Costco is a huge brand, so it can afford to private label many products simultaneously. But it goes on to show the remunerative nature of the model. You can start on a small scale and grow huge with time.

Private Labeling Pros:

Private labeling doesn’t just offer relief from the hassles of production. There are some solid benefits that this business model offers, which make it worth pursuing.

  • Adaptability

Private label sellers can easily maneuver their business depending on the needs of the market.

Since there are no production facilities installed, you can simply choose to invest in the latest trends and technologies. Those who manufacture products by themselves can’t really shift to new products easily when the market dynamic changes.

  • Endless customization options

You can easily find the right manufacturer and get products that are different from what’s sold in the markets currently. With private labeling, you have lots of customization options. Every aspect of your product can be made on demand.

  • You control the pricing strategy

How you price your product totally depends on you. Many private sellers charge premium prices for adding value to generic products.

You can choose to brand your products so that they fetch you decent profits.

  • You control the branding

With private labeling, the products that you get are solely yours to manage. You can choose to brand them in whichever way you like. Branding is a significant part of business development.

This essentially means that you are in control of the brand voice and persona you establish for the brand.

Private Labeling Cons

Like any business model, private labeling isn’t an upside-only model. There are certain disadvantages of private labeling as well. But with the right planning and approach, you can overcome them.

  • Dependence on the manufacturer:

With private labeling, your business depends on the manufacturer. Your business will be compromised if they fail to meet your demands on time.

That’s why it’s important to hunt for reliable and reputable manufacturers rather than the cheapest ones in the market.

  • You’ll have to compete with the big guns

Building a brand from scratch means that you’ll have to compete with the existing players in the market.

It doesn’t mean that you can’t win. It just means you’ll have to give it your all to win against the established players. A way to win the private labeling scene is to find and operate in niches that are either too generic or aren’t too competitive.

In that vein, let’s explore the 19 best private label products and 26 product categories that you can explore to start or expand your own private label business.

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19 High Potential Private Label Products to Sell

Here’s the list of products that you can consider selling as private labels. Let’s dive in.

1. Gaming Chairs

Gaming chairSource: Alibaba

Monthly searches: 972,000 global monthly search volume
Cost price range: $11-50 per piece
Selling price range: $80-500 per piece
Top countries: USA, UK, India

There is a significant demand for gaming chairs, as evidenced by the fact that the keyword receives over a million searches per month. With millions of gaming enthusiasts around the world on the hunt for good-quality chairs, it presents a lucrative opportunity for businesses to tap into. 

While it is possible to get a gaming chair made for as low as $11 per piece, prices can vary significantly depending on the quality of the product and its features. By sourcing out a manufacturer that can offer high-quality gaming chairs with desirable features at an affordable cost, private labels can attract and retain customers while maximizing their profits.

Gaming Chair

2. Ring Light


Monthly searches: 790,000 global monthly search volume
Cost price range: $3-15 (usually comes in a set with tripod and other accessories)
Selling price range: $20-80
Top countries: Brazil, India, USA

With close to a million people searching for ring lights every month, there is a significant demand for this product. As a result, it presents an excellent opportunity to sell under your own private label. Moreover, you can boost your profits by bundling complementary products alongside ring lights, just like many other manufacturers and sellers have done successfully. 

The key to success is effective marketing, which can help you reach your target audience and maximize your potential profits.

Ring Light

3. Massage Guns

Monthly searches: 577,000 global monthly search volume
Cost price range: $15-40 per piece
Selling price range: $39-100 per piece
Top countries: US, UK, Australia

Massage guns are increasingly popular for treating sore muscles, muscular injuries, and promoting relaxation. This is evidenced by the 577,000 global monthly search volume for this product. With a cost price range of $15-40 per piece and selling prices ranging from $39-100 per piece, there is significant profit potential. 

Massage guns sell well in both online and physical markets. The selling price can vary depending on the quality of the product and its features. You can easily have the product private-labeled and sold under your brand name, allowing you to increase brand recognition and customer loyalty.

Massage Guns

4. Gaming Headset

Gaming headsetsSource:

Monthly searches: 350,000 global monthly search volume
Cost price range: $4-25 per piece
Selling price range: $30-150 per piece
Top countries: USA, Germany, UK

When it comes to gaming, auditory perception plays a significant role in the overall experience. As a result, there is a high demand for gaming headsets, with approximately 350,000 searches per month. If you are considering manufacturing gaming headsets, the first step is to determine your target market. This will help you to identify the types of gaming headsets that would appeal to your audience.

After identifying your target market, you can start placing your orders with the manufacturers. It’s a good idea to experiment with small quantities of different types of gaming headsets initially. This will allow you to gauge the interest of your target audience and make necessary adjustments before investing in larger quantities.

Gaming Headset

5. Yoga Mat

Monthly Searches: 299,000 global monthly search volume
Cost price range: $2-15 per piece
Selling price range: $15-130 per piece
Top countries: India, USA, UK

Yoga mats are a promising private-label item due to the growing demand for health and wellness products, with approximately 299,000 global monthly searches indicating significant consumer interest. These mats are inexpensive to manufacture, with production costs as low as $2, and offer ample opportunities for customization through materials, design, and features. 

As yoga continues to gain popularity as a means of promoting physical and mental well-being, private-label yoga mats have the potential to generate substantial profits.

Yoga Mat

6. Yoga Pants

Yoga pantsSource:

Monthly searches: 266,000 global monthly search volume
Cost price range: $1.9-8 per piece
Selling price range: $11-135 per piece
Top countries: USA, UK, Canada

Yoga pants are becoming increasingly popular as a comfortable and versatile garment for various occasions, including workouts, casual outings, and shopping. In fact, more than 260,000 people search for yoga pants each month, indicating a high demand for this product. Plus, the cost to get custom yoga pants manufactured is super cheap, starting from just $1.9 per piece. 

Therefore, private labeling and branding of yoga pants can be a lucrative business opportunity for entrepreneurs who want to capitalize on this trend.

Yoga Pants

7. Wireless Phone Chargers

Wireless chargerSource:

Monthly searches: 220,000 global monthly search volume
Cost price range: $1-15 per piece
Selling price range: $14-70 per piece
Top countries: USA, India, UK

Wireless charging is a promising product category for private label manufacturers due to its low production cost and high market demand. Around 220,000 people globally search for wireless chargers – making it a highly sought-after product to sell. 

However, quality is key, and selling low-quality products can damage your brand reputation. Conduct market research, invest in quality control and differentiation strategies, and provide value to customers to build a successful and profitable brand.

Wireless Charger

8. Temporary Tattoos

TattoosSource: Alibaba

Monthly searches: 138,000 global monthly search volume
Cost price range: $0.05-0.8 per piece
Selling price range: $5-9 per piece
Top countries: USA, UK, Australia

Not everyone is ready for the lifetime commitment of permanently tattooing their bodies. Temporary tattoo options are thus a great option for many.

There’s an increasing global demand for these products. The highest online searches for these come from the USA, UK, and Australia. The profit margins for temporary tattoos are high, making it a worthwhile product to private label and sell.

Temporary Tattoo

9. Water Bottles

Water bottleSource: Alibaba

Monthly searches: 110,000 global monthly search volume
Cost price range: $0.1-5 per piece
Selling price range: $7-25 per piece
Top countries: USA, UK, India

With the increasing awareness about plastic pollution, there is a growing trend of people switching from one-time-use plastic bottles to reusable water bottles. This has resulted in a surge in demand for reusable water bottles, with the keyword receiving more than 100,000 searches per month, and the numbers are only expected to grow.

The good news for private label businesses is that the average cost price per piece of reusable water bottles is considerably less than the average selling price. Therefore, selling water bottles can be a smart move for a decently profitable private label business.

By offering reusable water bottles, private-label businesses can contribute to the global cause of reducing plastic waste while also capitalizing on a lucrative market opportunity.

Water Bottles

10. Beach Towels

Beach towelSource:

Monthly searches: 108,000 global monthly search volume
Cost price range: $0.5-9 per piece
Selling price range: $10-50 per piece
Top countries: USA, UK, Australia

Beach towels are a popular product among millions of people who enjoy beaches all around the world. Private-label beach towels are a growing segment of the market and can be a lucrative source of revenue for eCommerce stores.

There’s a considerable demand for beach towels, with approximately 108,000 people searching for them globally. Moreover, the cost of manufacturing custom beach towels is relatively low, ranging from $0.5 to $9 per piece.

However, it’s crucial to note that beach towels are a seasonal product, and their demand is high only during specific times of the year. Therefore, eCommerce stores must ensure that they sell beach towels during peak demand periods to maximize their revenue potential.

Beach Towel

11. Laptop Bags

Laptop bagsSource: Alibaba

Monthly searches: 90,000 global monthly search volume
Cost price range: $1-15 per piece
Selling price range: $14-200+ per piece
Top countries: India, USA, South Africa, UK

There is a high demand for laptop accessories, including various types of bags. The selling price of the bags is determined by their quality and type, with profit margins generally being decent. The cost price to get your private label bags manufactured can range from $1 to $15 per piece, while the selling price can range from $14 to $200 or more per piece.

Overall, there is a global monthly search volume of 90,000 for laptop bags, indicating a substantial market for these products. By offering high-quality and diverse types of bags, there is an opportunity to capture a significant share of this market and generate profitable returns.

Laptop Bag

12. Keychains

Monthly searches: 64,000 monthly global search volume
Cost price range: $0.1-4 per piece
Selling price range: $2-14 per piece
Top countries: US, India, Australia

Keychains are a versatile product with high demand year-round, as indicated by the monthly global search volume of 64,000. With a cost price range of $0.1-4 per piece and selling prices ranging from $2-14 per piece, there is significant potential for profit. The top countries for this product include the US, India, and Australia. Consider offering both generic and customized keychains to cater to a wider audience. Custom keychains can be marketed as gift items, allowing you to sell them for an even higher price point. This approach can help you maximize your revenue and grow your business.


13. Travel Mug

Monthly searches: 56,000 global monthly search volume
Cost price range: $0.8-6 per piece
Selling price range: $8-30 per piece
Top countries: UK, USA, Australia

Travel mugs are a popular item due to their functionality and unique designs, leading to monthly global search volumes of 56,000. With a cost price range of $0.8-6 per piece and selling prices ranging from $8-30 per piece, there is a large profit margin to be made by targeting the right audience. Consumers who purchase travel mugs often look for other reusable items, presenting an opportunity to expand your business. To take advantage of this, conduct research to identify additional products that appeal to the same demographic, allowing you to grow your business more effectively.

Travel Mug

14. Rain Poncho

Monthly searches: 41,000 global monthly search volume
Cost price range: $4-10 per piece
Selling price range: $10-110 per piece
Top countries: US, UK, Australia

A rain poncho is another interesting product to sell via private labeling. It sells for a very high price compared to the cost. 

You can also look out for retailers in rainy areas and sell this product to them in bulk.

Rain Poncho

15. Fake Eyelashes

Fake eyelashesSource: Alibaba

Monthly searches: 49,000 global monthly search volume
Cost price range: $0.65-1 per pair
Selling price range: $1-22 per pair
Top countries: USA, UK, Australia, Canada

There is a consistent demand for fake eyelashes in the market, with a global monthly search volume of 49,000. These beauty products can be sold for huge profit margins.

With the right manufacturer, it is possible to get the eyelashes packaged, branded, and customized according to your specifications. The cost price for each pair of eyelashes can be as low as $0.65-$1, while they can be sold for $1-$22 per pair.

However, it is crucial to select a reputable manufacturer for this purpose. Poor-quality glue or material used in the eyelashes can compromise the eye health of your customers, leading to potential liability issues.

Fake Eyelashes

16. Vegetable Chopper

Vegetable chopperSource: Alibaba

Monthly searches: 48,000 global monthly search volume
Cost price range: $1.5-10 per piece
Selling price range: $16-100 per piece
Top countries: India, USA, UK, Australia

As people seek to streamline their kitchen work, chopping vegetables with a knife has become increasingly inefficient. This trend presents an opportunity to private label vegetable choppers and offer a solution to customers. This product is already on an upward trend, with 48,000 global monthly searches and the potential for continued growth. By meeting this demand, there is a chance to expand into other kitchen accessories as well.

With private labeling, it is possible to get customized vegetable choppers made for as low as $1.5-10 per piece and sell them for $16-100 per piece. By capitalizing on this trend and providing innovative kitchen solutions, there is potential to tap into a growing market and generate substantial profits.

Vegetable Chopper

17. Nail Extensions

NailSource: Alibaba

Monthly searches: 27,000 global monthly search volume
Cost price range: $0.2-10.5 for different varieties and sets
Selling price range: $7-50 for different varieties and sets
Top countries: India, USA, Canada

Google Trends data indicates a significant increase in interest for nail extensions, making it a high-demand product in the market. With manufacturing costs below 50 cents per set, there is an opportunity to generate substantial profits in this segment. However, it is crucial to partner with a reputable manufacturer to ensure the physical safety of your clients.

By creating the right branding and offering fashionable designs, it is possible to sell these nail extensions quickly for prices ranging from $7 to $50, depending on the variety and set. You can leverage private labeling to customize the product and establish your brand identity.

Nail Extension

18. Reusable Bags

reusable bags

Source: Alibaba

Monthly searches: 17,000 global monthly search volume
Cost price range: $0.02-0.99 per piece
Selling price range: $3-9 per piece
Top countries: USA, Canada, UK

As people increasingly recognize the environmental impact of plastic bags, there is a growing demand for eco-friendly alternatives. This trend presents an opportunity to sell reusable bags, especially as consumers shift away from one-time-use plastic bags. With a global monthly search volume of 17,000, there is a significant market for this product.

Reusable bags can be manufactured for a cost ranging from $0.02 to $0.99 per piece, with selling prices ranging from $3 to $9 per piece. The top countries for this product include the USA, Canada, and the UK. By offering high-quality and affordable reusable bags, there is potential to tap into this growing market and generate substantial profits.

Reusable Bags

19. Hair Wigs

Hair wigSource: Alibaba

Monthly searches: 17,000 global monthly search volume
Cost price range: $15-60 per piece
Selling price range: $100-250 per piece
Top countries: USA, India, UK

Wigs have maintained a consistent level of popularity, presenting a promising opportunity for businesses in this segment. With a global monthly search volume of 17,000, there is significant market potential for wigs. The cost price range for wigs typically falls between $15 and $60 per piece, while selling prices range from $100 to $250 per piece. By partnering with a reputable manufacturer and offering high-quality wigs under your private label, there is potential to generate substantial profits in this segment.

Hair Wigs


Set Up Your Private Label Business on WooCommerce in 6 Easy Steps

24 Product Categories for More Private Label Product Ideas ↑

If you have yet to identify a product that interests you from the aforementioned list, consider exploring the following 26 product categories. These categories are known for their high demand, and some of the most popular products within them have been highlighted.

To source these products, you can consider private labeling them through B2B platforms such as Ali Baba, Ali Express, DHGate, Banggood or DX.

By leveraging these platforms, you can tap into the global market and increase your chances of finding the right product for your business. With a bit of research and some experimentation, you can identify a profitable niche and grow your business.

1. Gaming Accessories

Gaming 1Photo by Gabriel Dias Pimenta on Unsplash

The gaming industry is rapidly expanding and is expected to reach a value of 15.4 billion dollars by 2026. There is an immense opportunity to capitalize on this trend and profit from millions of gamers who are seeking quality products to enhance their gaming experience.

The gaming industry has evolved significantly in recent years, with mobile gaming accounting for a substantial percentage of the market. This presents an excellent opportunity for entrepreneurs to introduce new and innovative gaming products.

With approximately 15 thousand people in the US alone searching for gaming accessories on Google, there is significant demand for such products. Some high-potential gaming products that you can sell include gaming mice, gaming keyboards, mobile gaming gloves, and mobile triggers for popular games such as Pubg, Fifa, and Freefire.

By tapping into the gaming industry and offering high-quality products that enhance the gaming experience, you can carve out a profitable niche for yourself and capitalize on the growth potential of this exciting market.

2. Pet Products

Pet products 2Photo by Stainless Images on Unsplash

According to a survey by the American Pet Products (APPA), 70% of households in the US have pets, highlighting the vast demand for pet products. There are countless items that you can sell in this market, including toys, grooming items, clothing, bedding, pet monitoring devices, and pet travel products.

The demand for pet products is driven by the fact that people love their pets and want to provide them with the best possible products. Additionally, there is ample room for innovation and new products in this area.

By offering high-quality pet products that cater to pet owners’ needs and preferences, you can tap into this large and growing market.

3. Baby Care Products

Fashion 3Photo by Jamar Crable on Unsplash

The global market size for baby care products is expected to stand at $88.72 by the year 2026. For 2023, the valuation for this market stands at over $77 billion. 

Considering the huge market size, you can consider entering this category and selling lots of products. 

Plus, parents of newborns and young children are always excited to get them new things. This gives you a chance to sell several complementary products and make more profits. You can do lots of innovations in this category and grow your private label business.

4. Fashion and Apparel

Fashion 3Photo by Jamar Crable on Unsplash

There’s a HUGE market for apparel and fashion products. Millions of searches are targeted toward fashion and keywords related to it. This leaves you with an extensive market to target.

But be cautious when starting out. Don’t try and sell everything all at once. Narrow your niche and expand eventually. People will be willing to buy from you once they are familiar with your brand.

Some unique ideas to explore could be gym apparel, hiking boots, and tank tops.

5. Phone Accessories

Phone accessories 4Image by StockSnap from Pixabay

The phone accessories market is already worth several hundred billion dollars and is expected to grow up to $286 billion by 2026, highlighting the enormous potential in this market. With such high demand, you can easily private label phone accessories and sell them to consumers.

There is a wide range of phone accessories that you can offer, from products that cater to users’ creative side to those that enhance their phone’s functionality. For example, there is a high demand for phone covers printed with people’s favorite TV shows or movie characters. Additionally, products like batteries, power banks, and screen protectors are always in demand.

By offering high-quality phone accessories that cater to users’ needs and preferences, you can tap into this large and growing market.

6. Health and Wellness

Vegan 5Photo by The Humble Co. on Unsplash

Health and wellness industry is a huge one. There are so many products that you can sell in this category. Plus, you also have a chance to target hospitals and healthcare institutes and sell in bulk. 

However, be cautious before entering this industry, especially the healthcare sector. You’ll need permission for several products you’d want to sell in this niche. Also, without maintaining a certain product standard, you’ll not be able to build a business.

7. Vegan Products

Vegan 5Photo by The Humble Co. on Unsplash

Veganism is another hot idea to tap into. And it doesn’t just stop at foodstuffs.  Bamboo products, for instance, serve as a sustainable replacement for common daily use products like toothbrushes and hairbrushes.

This is still an open field, and you have a lot of room to explore. There are many products that you can get manufactured for low costs and sell at premium prices to the right customers.

8. Party Games

party games 6Photo by Mikey Wu on Unsplash

The popularity of party games is on the rise. Tapping into that market can be a smart move. The estimated market size for party games in 2021 was $15.44 billion and is expected to grow up to $21.56 billion by 2025. This clearly shows the growth potential of the industry.

You can go the safe route and private label currently existing games with your brand name. Or you can work your creative muscles and develop a new game. The second option has a better chance of earning you brand loyalty and sustainability.

Your job is to successfully supply games that keep people away from their screens at parties. You can even explore adult-card games and sell them as private-label products.

9. Travel Accessories

Travel 7Photo by Boxed Water Is Better on Unsplash

Another very profitable private label category to tap into is travel accessories. The global travel accessories market is projected to reach $95.7 billion by 2031.

Find products that offer travel convenience. One avenue to explore when searching for travel convenience products is travel accessories designed specifically for corporate professionals. Additionally, products designed for new parents who are traveling could also offer practical solutions for travel convenience.

10. Reusable Bags

reusable bagSource: Photo by Anna Tarazevich

The world is shifting to an eco-friendly model. You can easily make a profit out of this paradigm shift.

Selling reusable bags under your brand name is definitely worth a shot.

People using your bags means there’s less plastic consumption. With time, you can establish an eco-friendly brand and private label more products that fall in line with this initiative.

11. Yoga Accessories

YogaA lot of people are now moving towards yoga for a healthier lifestyle.

You can help them achieve their fitness goals while making a profit. A win-win, no?

There are thousands of high-demand yoga-related products selling on Amazon. Hunt down the right product for your business and start catering to the already expanding market.

You can even come up with ideas and design new products that you can sell to yoga enthusiasts.

12. Hair Care Products

hair careSource:

This niche is an interesting one to explore. People have different types of hair, and they are usually on the lookout for something that’s perfect for them.

The best part about this? It’s something people buy all year round. Your task is to get a product that they love.

13. Beauty products

Beauty productsPhoto by Amy Shamblen on Unsplash

Help people look beautiful, and they’ll never leave your brand.

The global market for beauty products is over 511 billion dollars currently and is only expected to rise. Data suggests that the total market will rise up to over 780 billion dollars by 2027.

The best part about beauty products, like hair products, is that they aren’t usually seasonal. You can expect sales all year round. Plus, there are so many opportunities to create points of differentiation.

You can differentiate yourself with packaging and brand positioning.

A word of caution, though, the beauty and cosmetics industry is highly regulated. Only deal with trusted manufacturers in this field who use ingredients approved for human consumption.

14. Toys

toysPhoto by Mahdi Bafande on Unsplash

Oh, this is an interesting one. Kids love toys. Your task is to provide them with something that catches their attention. And they’ll somehow cry out enough to give you sales.

This is a vast niche. Choose the segment you want to target. You can choose to sell cheap toys in large volumes, or at a premium price. You can even check with your manufacturers and get unique toys made that aren’t available in the markets.

15. Eyewear

13 eyewearPhoto by charlesdeluvio on Unsplash

The eyewear industry offers a range of options beyond just improving vision. Eyeglasses can also serve as eye protection and a fashion statement. 

With a US$141.50bn market value, there are numerous avenues to explore, from stylish glasses frames to durable options. 

By identifying a specific niche, you can provide eyewear under your private label that meets customers’ needs and preferences.

16. Camping Equipment

Equipment and accessories for mountain hiking in the wilderness

Private labeling outdoor adventure gear can be a lucrative opportunity to cater to people’s growing desire for exploring the wilderness and experiencing nature.

By conducting research, you can identify the specific needs and preferences of this market and offer them high-quality, comfortable gear for their outdoor adventures.

You could consider private labeling sleeping bags, portable pillows, tents, and survival tool kits, among other outdoor gear, to help your customers have an enjoyable and safe outdoor experience.

17. Stationery and Notebooks

16 StationeryPhoto by eleni koureas on Unsplash

Digital notes have not yet replaced traditional note-taking with pen and paper.

For many, their notepads and stationery are style statements. From students to office workers, everyone needs these items. There’s a huge demand for fancy stationery and notepads.

You can take corporate orders and supply them with customized stationery products. You can even focus on selling designer stationery and notepads to kids.

18. Hair Removal Products

17 shaving productsPhoto by The Nix Company on Unsplash

Razors, trimmers, beard brushes, shaving gels, beard oils, and waxes; the list goes on and on.

The shaving industry is a big one. And it’s only going to get bigger unless someone comes up with a magical pill that stops hair growth forever (highly unlikely).

So, enter this field with absolute conviction that your business can grow a lot here. You just need to go in with the right approach and know who your target audience is.

19. Colognes

18 colognePhoto by Laura Chouette on Unsplash

Creating a business that helps people smell better presents a promising opportunity for private labeling quality colognes.

You can offer customized scents or rebrand and uniquely package existing products to appeal to your target audience.

Conducting research to identify customer preferences and needs can help you develop a product lineup of aftershaves, deodorants, and other products that meets their expectations.

20. Grilling Accessories

19 grillingPhoto by Reed Naliboff on Unsplash

Private labeling grilling accessories can be a lucrative opportunity to cater to customers’ needs for enjoyable party and Sunday afternoon experiences. 

You can start by selling generic products under your brand name, but offering customized and unique products can help you stand out from competitors and maximize your growth potential. 

Building a brand in this industry may take time and effort, but the results can be worth it. With the right approach and by identifying customer preferences and needs, you can establish a successful business selling high-quality, unique grilling accessories that enhance the grilling experience for your customers.

21. LED lights

20 led lightsPhoto by David Huck on Unsplash

LED lights are a popular product in the market today, with thousands of varieties available for purchase. They are used to decorate rooms, offices, and other spaces in innovative ways, and their popularity is reflected in the high search volume of around 1,968,700. Additionally, LED lights are affordable, making them accessible to a wide range of consumers.

Despite the high number of vendors in this market, building a successful brand in this niche is still possible. To achieve this, you should research the latest trends and understand what consumers want. By offering the right products, you can build a business that provides good returns.

22. Fishing Equipment

21 FishingPhoto by Thomas Brew on Unsplash

Fishing is one activity that people enjoy a lot.

Some just want to spend a relaxing time catching fishes on a lazy afternoon. Some of them are fishing enthusiasts who enjoy the activity a lot. Whatever the niche, you can be the one that supplies them with the fishing equipment.

There are lots of equipment that you can get manufactured to sell, like fishing rods, fishing flies and hooks. You can even develop a clothing range specific to fishing activities.

23. Home Decor

22 homeSource: housebeautiful

There’s a lot of potential in building up a home decor brand, especially as you can set a premium pricing strategy. As long as you give people great products to make their homes look awesome, you can expect high levels of profits.

Anything from artificial flowers to scented candles to essential oils is relevant to this category. It’s all on you to see and analyze what you want to sell.

Since this is a fast-paced industry, you can start with low quantities as well. Many manufacturers are happy to supply quantities under 100. You can start with low capital and invest money once you make some sales.

24. Lunchboxes

23 lunchPhoto by Katerina Holmes from Pexels

Yep, it’s still a thing. In fact, thousands of people are looking for perfect lunch boxes for their children and for themselves.

Lunchboxes are a good way to carry food in an eco-friendly manner. You can focus on design, functionality, or both.

Survey Amazon to see what types of lunchbox vendors are currently selling. See what difference you can offer that’ll make people buy from you.

25. Organic Cotton Clothes

24 Organic cottonPhoto by Anna Khomutova

Thousands of people search for organic clothing and related keywords each month. A quick search on Amazon confirms that there’s indeed a great demand for organic cotton clothing. 

This, again, is a very vast niche.

You can sell organic clothing for men, women, children, or everyone.

Making a successful business out of private labeling cotton clothes depends a lot on your branding and marketing. Most people shift to organic products to protect the environment. If your branding adequately resonates with people’s eco-friendly side, you could win big.

26. Eco-friendly Bath Products

25 eco friendly bath prodcutsPhoto by Sarah Chai

Help people enjoy a luxurious bath experience while minimizing their environmental impact and avoiding harmful chemicals with our eco-friendly bath products.

This is actually a good mindset shift. Your business can make an impact and make you money at the same time. Eco-friendly bath products encompass a variety of items. You can choose to sell one or several, depending upon your preference.

Just remember, many people are sensitive about anything related to the environment. Only sell eco-friendly bath products when you can truly align with the buyer’s mindset.

It will make no sense if you sell organic bath bombs in plastic packaging. Also, check with the supplier about the shelf life and storage requirements of these products. Since they don’t have preservatives, these products are quick to expire.

How to Choose the Right Products to Sell

Making the right product choices is crucial when it comes to winning the private label game. The market is vast, and investing in the wrong products can leave you with excess inventory and wasted resources. 

While the products mentioned above are a great starting point, there are many other options to consider. To make the best choice, it’s essential to follow a thoughtful process that takes into account your target audience, market trends, and your own unique brand identity. 

By doing your research and carefully analyzing your options, you can select the products that will best resonate with your customers and drive the success of your private label business.

Here’s how to go about making the right choice:

  • Analyze the market

Run a market survey before you finalize what you want to sell.

You don’t want to place orders with a manufacturer only to realize later that the demand for your product is limited. Review famous marketplaces properly. Go to Amazon, for instance, and see what interests people the most.

Google what products are searched the most by the people. Look up the trending products as well. If you sell Beyblades when fidget spinners are trending, then you didn’t do the research right.

With solid market research, developing a profitable 6+ figures business isn’t unachievable. A lot of people are doing it, and so can you.

Google Analytics and Jungle Scout are a couple of tools that can help you with your market analysis. You can also use Google Trends to get insights into the latest market trends.

  • Price appropriately

When building a brand, pricing is a vital key point to consider. Especially when you are starting out. If you want to sell something that’s in high demand but can’t meet the market price, then that’s a recipe for generating losses.

Price points are really important when selecting the right private label products for small businesses. There may come a time when you’ll develop a superior brand from which people purchase, irrespective of the prices.

Till then, never step into the market without sorting out your pricing strategy.

  • Can you solve a problem?

There are several products that solve problems for customers. Choosing such products can help you create a sustainable private label business.

For instance, the tourism industry is booming once again post-COVID. This means that people need travel bags and accessories that can make their traveling experience pleasant and hassle-free.

What this means is that tourists will happily buy from you if you sell something that assists their traveling needs, like smart backpacks, travel accessories, gadgets, and electronics.

Solve problems and grow your brand!

Where to Find the Best Private Label Manufacturers

Choosing the right manufacturer is the key to growing your private label business. Without the right one(s) on your back, you’ll have a very hard time establishing the business. 

There are several ways to vet out good manufacturers. Here are some key points to look at before choosing your manufacturer:

  • Look at their ratings on the platform. A good manufacturer will try their best to maintain the best possible rating.
  • Look at the number of orders fulfilled. A 4.5-star supplier with 1000 orders fulfilled is likely better than a 4.8-star supplier with 10 orders.
  • Look for the prices and order fulfillment times.

To help you kick start the private label journey, we’ve found some amazing places where you can look out for top-tiered manufactures.

Let’s explore some platforms to find top manufacturers in different niches:

  1. Alibaba: This is one of the best platforms to explore for credible manufacturers who offer great pricing and services. There are manufacturers available for 100s of niches here. 
  2. Globalsources: Another great directory that connects manufacturers and suppliers. Globalsources is a great platform to find manufacturers and is a solid competitor to Alibaba.
  3. Canton Fair: This is a physical fair that’s organized in Guangzhou, China, twice every year. Here you’ll find suppliers of different products with samples. You can visit the place and see the products yourself before placing orders. Plus, you can bargain with the supplier on the spot.
  4. This is a great platform for starting private label businesses in the USA. The website has more than 500,000+ businesses listed that you can choose from. 
  5. Jingsourcing: Jingsourcing is the bridge between manufacturers and clients. This platform helps connect private label enthusiasts with manufacturers in China.

And that’s not all. There are several other places where you can hunt for manufacturers for your private label products. Aliexpress and its alternatives are also great platforms to explore for getting private label products manufactured.

Where Can You Sell Your Private Label Products

Figuring out the right manufacturer and private label products to sell is half the game. The other half is to penetrate markets, beat the competition, and get the target audience to purchase from you.

You can sell your product in practically any marketplace that’s relevant to your business. Your task is to become visible in places where your end customers are shopping. There are countless opportunities for that.

  • Building an ecommerce store

Millions of people shop online. Establishing an ecommerce store means you expose yourself to unlimited potential buyers.

Building and investing in an ecommerce store will only pay off well in the long run. You can easily build a store using WordPress ecommerce templates. Just select the right template and fill it up with your products.

Once that’s done, launch the site on a fast and reliable ecommerce web hosting platform, and your store will be ready to make sales!

  • Amazon

Definitely another lucrative option to explore, you can sell your product on Amazon under your brand name. It’s also very easy to manage clients with Amazon.

Amazon offers several delivery options, but Fulfillment by Amazon (FBA) is truly a game-changer. You just send the products to Amazon. Everything after that, from storing to delivering to managing customers, is for them to handle.

  • Facebook Marketplaces

There are thousands and thousands of groups on Facebook. Your task is to become a part of such groups and hunt down your target audience.

Facebook is also a great place to market your business. This is surely a platform to explore if you are looking to develop a solid brand.

Here’s our article if you want to learn more about how to sell on Facebook marketplaces. You might find it super helpful.

  • Instagram

Instagram is more than a platform for aesthetic photos. People are running multi-million dollar stores there.

About 70% of Instagram users are under the age of 35. They know the latest trends and are looking for the right products to spend their money on.

You can resort to influencer marketing to grow your Insta store. There are several other marketing tactics you can use to reach out to your target audience.

Bottom line – there are many places where you can establish a business and sell your products. You can even establish a brick-and-mortar store to sell your products. There are many options. Any place that you feel is right to sell your products is worth exploring!

Tips From Experts on How to Establish a Successful Private Label Business

Thousands of private labels fail every day, and thousands climb to success. We want you to be in the latter category.

Here are a few tips from the ecommerce and private label experts that can help you establish a successful business:

1. Choose the manufacturer carefully

Dr. Frederik LipfertDr. Frederik Lipfert, Founder and CEO, Vpncheck

This, I feel, is where many new business owners get stuck, and with good cause. There are countless ways to acquire a product. The key is to listen to those who have extensive experience in the field. They will be an excellent resource for selecting which sourcing channels to trust and which to avoid.

Once you’ve selected the ideal product, you can use the following queries to locate a dependable supplier: 

  • Where can you find the best prices?
  • Who can deliver the most trustworthy service?
  • Who can give you the most continuous supply of the product?
  • Do they do a comprehensive product inspection prior to shipment?
  • What assurances and warranties do they provide?

2. Remove obstacles from the checkout procedure

Nicholas RubrightNick Rubright, Digital Marketing & E-commerce Growth Specialist, SuperCan Bully Sticks

I would say that if you want to sell more products, you must prevent your visitors from becoming frustrated, abandoning their shopping carts, and leaving your website to purchase a competitor’s product elsewhere.

Friction is one of the greatest obstacles for most e-retailers, particularly as we enter the mobile era. You must find a way to make checkout so simple and straightforward that anyone can perform it.

My most important piece of advice for growing an ecommerce business is practically common sense, but I rarely observe websites taking it as seriously as they should: eliminate checkout friction.

You can expand your ecommerce business to whatever extent you deem appropriate. It depends entirely on your level of ambition and your objectives. Offer a variety of payment methods, such as PayPal and Amazon, so that your customers can pay for their purchases.

3. Focus on building a brand

Max WhitesideMax Whiteside, SEO & Content Lead, Breaking Muscle

Your goods, target market, and unique selling proposition all contribute to the development of your “brand.” However, you must also evaluate your topic and writing style.

Private labeling involves the design of a distinctive logo to identify your organization. Your logo conveys both the nature of your business and the origin of your items. This logo should be used on all packaging, labels, and communication. Check to determine whether a company or website name is already in use before deciding on one.

This will prevent you from infringing on the trademarks of others or competing with other businesses that have the same name. It is essential to confirm that the domain name you’ve selected is accessible for future branding and marketing reasons, so check that it is. A graphic designer will likely be necessary for the design of your logo and packaging.

If you use this technique, your private label will look more credible and expert. Working with a reliable supplier is a crucial aspect of private labeling. You should thus seek a producer with competence in private labeling.

With private labeling packaging, many foreign corporations will make generic items for a large number of customers and then customize those products. There are several vendors who produce water bottles and T-shirts.

They offer customized water bottles with the logos of 10 different brands. Typically, a manufacturer may charge additional fees for customization and packing.

4. Invest time in market research and creating customer-centric strategies

Mathew BowleyMatthew Dailly, Managing Director, Tiger Financial

Customer-focused strategy

I believe that many organizations become engrossed in their objectives, losing sight of the people who matter the most: their consumers.

A strong customer focus is something that all successful firms have in common. They cultivate a customer-centric culture by focusing their operations, goods, and services on their customers’ demands.

Delivering consistent, high-quality products/services also helps them succeed because people’s perceptions of them remain good.

Marketing that works

In my opinion, Marketing initiatives are typically where businesses get the most success. Using as many marketing platforms as feasible is crucial to your marketing plan.

For example, using pay-per-click advertising, newsletters, and social media to attract clients is predicted to bring in more customers than simply practicing one of these courses.

5. Marketing research is crucial

Matt WeidleMatt Weidle, Business Development Manager, Buyer’s Guide

As an expert, I believe it can take a long time to find the proper goods to sell. Triple the amount of time you estimate it will take. Remind yourself that this is perfectly normal and required in order to find the greatest products when you’re in the midst of it.

We’ve seen it time and time again: sellers who invest time and effort today save money afterward. A fast online search is one of the greatest places to start. You should also take advantage of the top-grossing eCommerce sites’ Best Sellers Lists.

Amazon’s best-sellers are updated hourly, Ebay announces what’s new and popular on a frequent basis, and Shopify keeps a running list of what’s trendy in their marketplace.

6. Don’t overlook the legal aspects

Brian Case - SelkirkBrian Case, Director of E-commerce & Retail, Selkirk

Creating a legal entity for your business is, I believe, a crucial thing to do. Most businesses must register with their Secretary of State, and depending on what you’re selling, you may want to consider registering for a federally registered trademark or patent to protect your name and goods. You’ll need to set up an Amazon Sellers Central account, establish a website, and register with local tax authorities.

Is a Private Labeling Business Right for You?

By now, you should have a fair idea of what it takes to start a private label business and how you can select the best private label products to sell.

But is it the right thing for you?

Well, if you want to get into this to become an overnight millionaire, then you don’t have the right perspective. But if you are ready to put in the necessary efforts and grow yourself into a brand, then it’s definitely the way forward.

Private labeling takes away the burdens of manufacturing off your shoulders. This leaves you with time to focus on brand building and acquiring the right consumers. With time, you can even expand the business and cater to a varied group of consumers.

So private labeling is a good option for people looking to build brands without investing in production facilities.

Note: This article was produced in collaboration with Eduard Klein, an International Digital Growth Marketer, Blogger, and Entrepreneur with a global mindset.

** Editor’s Note: This article is edited for clarity.

Q1.What are the benefits of selling private label products?

The benefits of selling private label products include having a unique product line, better profit margins, and increased control over the product’s branding and marketing. Private label products also allow companies to build a loyal customer base by providing high-quality products that are not available elsewhere.

Q2.How do I find suppliers for private label products?

There are several ways to find suppliers for private label products, including attending trade shows, using online marketplaces like Alibaba or ThomasNet, and reaching out to manufacturers directly. It’s important to research and vet potential suppliers to ensure they can meet your quality and volume requirements.

Q3. What are some tips for successfully selling private label products?

To successfully sell private label products, it’s important to conduct market research, prioritize quality and consistency in product manufacturing, develop a strong brand identity and marketing strategy, provide excellent customer service, and continually monitor and adapt to customer feedback and sales data.

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Raza Aslam Lakhani

I'm a digital content producer at Cloudways. I'm also a hodophile- always ready to explore new places and cultures. Other than that, I play guitar and love to indulge myself in deep, meaningful conversations. Always looking for opportunities to learn new things.


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