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Top Ecommerce Platforms Market Share in 2018

Updated on  19th December

7 Min Read
Top Ecommerce Platforms 2019
Reading Time: 7 minutes

[UPDATED] Ecommerce sales from the USA alone grew 14.1% in the first quarter of 2018 if we compare it to the Q1 of 2017. According to the Adobe Analytics’ Digital Dollar report highlighting the analysis of more than 4,500 online retail websites, it is the first-ever Q1 in which the sales have hit the $100 billion mark in online retail revenue. With such impressive numbers, one cannot help but think how to enter the ecommerce market, and which are the top ecommerce platforms of 2018.

Since there are a number of ecommerce platforms to choose from, it is important to understand the short-term and long-term impact on the future of your ecommerce store. To help you decide, we have carried out a survey in relation to the market share of the best ecommerce platforms for the year 2018. Without further ado, let’s delve deeper into the analysis.

Top Ecommerce Platforms by Market Share

The statistics by BuiltWith cover one million websites that accurately tell us all there is to know about the best ecommerce platforms of 2018. Let’s take a look.

Top Ecommerce Platforms MarketShare by BuiltWith in 2019

Top Ecommerce Platforms for 2019 – BuiltWith

When it comes to the largest ecommerce market share, WooCommerce leads the chart with nearly 24,000+ websites out of one million. Shopify has the 2nd largest market share with nearly 20,000+ websites. Magento secures the 3rd place among the top ecommerce platforms with 15,000+ websites. PrestaShop and OpenCart have been trending recently, and they managed to secure a spot among the top five ecommerce platforms with a market share of five percent each.

Regardless of the aforementioned statistics, I strongly believe that the top ecommerce platforms for 2019, in my opinion, will be:

  1. WooCommerce
  2. Magento
  3. Shopify
  4. BigCommerce
  5. PrestaShop

1. WooCommerce

WooCommerce has dominated 2018 with a 21% global market share according to BuiltWith. I believe it is mainly due to the fact that it is a simple, free-to-use plugin for WordPress – the most popular CMS in the digital world today. WooCommerce allows you to scale your ecommerce store effectively with little to no trouble at all.

2. Magento

Magento was the 2nd largest ecommerce platform in 2017 with nine percent of the global ecommerce market share. However, in 2018, the tables have turned and it lost its dominance to Shopify. Many Magento users switched to Shopify for an easier functionality, however, Magento offers customization that Shopify is unable to provide.

This open-source platform comes with a number of tools for analytics, monitoring and conversion optimization. Magento supports both OOP and MVC architecture which is a great deal for web developers but not so much for the not-so-tech-savvy. It might be a challenge for users who do not have sharp technical skills required to modify Magento in order to scale their ecommerce stores effectively.

3. Shopify

The 3rd largest ecommerce platform of 2017 promoted itself to the 2nd spot in 2018 according to BuiltWith. At the time of writing this blog, Shopify is home to more than 20,000 ecommerce stores. The majority of ecommerce entrepreneurs are opting for Shopify simply because of its user friendly interface. The integration of Amazon services has also allowed Shopify to greatly improve its market share.

4. BigCommerce

Although BigCommerce is comparatively a new player in the ecommerce industry, it still has been growing at a whopping pace of 600% per year. Their aggressive acquisition strategy has allowed them to become a strategic challenge in the global competition and outgrow themselves as an emerging ecommerce platform.

5. PrestaShop

PrestaShop secured a safe spot alongside OpenCart in the top five global rankings of ecommerce platforms by BuiltWith. The point here is, why am I discussing just PrestaShop and not OpenCart? Well, the answer is quite simple. PrestaShop offers better themes and designs when compared to OpenCart. If you want your ecommerce store look visually attractive, then PrestaShop is your way to go.

What About the Rest?

Now, although PrestaShop and OpenCart both secured a spot in the top five, there is another ecommerce platform that shone bright like a diamond in 2018 – 3dCart.

3dCart has mainly been winning customers from the BigCommerce market share, but is also losing customers to Shopify at the same time. 3dCart is a great ecommerce platform overall, however, it still needs to evolve immensely. It might not be a great choice for you, if you have a heavy traffic coming in on your online store. Nonetheless, in the near future, we expect it to make a place for itself in the global competition.

These are the top ecommerce platforms of 2018. But, interestingly, these alone are not the top contenders when it comes to regionalization. There are other ecommerce platforms that are not mentioned in the global statistics. Thence, we have further expanded this article to include region-wise performance for your better understanding.

Top Ecommerce Platforms by Region

It’s time to highlight the ecommerce platform market share by different regions alongside the global market share. The numbers are promising. Here is the breakdown of the major regions:

i. The United States

Top ecommerce Platforms 2019 Market share in US Region

The US Ecommerce Platforms Market Share in 2019 – BuiltWith

The USA is home to an interesting variety of ecommerce platforms. Leading names include Shopify (23% market share), Wix Stores (13% market share), Squarespace (11% market share), and WooCommerce (11% market share).

On the other hand, smaller market leaders include OpenCart (6% market share), Weebly (5% market share), ZenCart (5% market share), PrestaShop (4% market share) and Magento (4% market share).
Among these regional leaders, Wix, Weebly, and Shopify use the website builder module that makes it easy for the users to set up and launch ecommerce stores.

In contrast, Magento, OpenCart, Prestashop, and Zencart are custom ecommerce platforms that allow store owners to fully customize their store as per their will.

ii. The United Kingdom

Top Ecommerce Platform Market share in United Kingdom Region

The United Kingdom Ecommerce Platforms Market Share in 2019 – BuiltWith

The top five ecommerce platforms with respect to market share from the UK include: Shopify (14%), WooCommerce (12%), Wix Stores (11%), OpenCart (10%) and Zen Cart (9%). Other ecommerce platforms like Magento, SquareSpace, OsCommerce, and Weebly failed to secure a spot among the top five ecommerce platforms in the UK during 2018.

The 2018 global ecommerce platform market share by BuiltWith clearly shows us how ecommerce entrepreneurs are drifting towards an easy-to-use interface instead of taking complete control over design and functionality of their store.

iii. Australia

Top Ecommerce Platforms 2019 Market share in Australia Region

Australia Ecommerce Platform Market Share in 2019 – BuiltWith

In Australia, the top five ecommerce platforms that lead the market share statistics, include: Shopify (27%), WooCommerce (14%), Squarespace (10%), Wix Stores (10%) and Magento (7%). These are closely followed by OpenCart (5%), Weebly (4%), Ecwid (3%) and others (19%).

iv. Germany

Top Ecommerce Platform Market share in Germany Region

Germany Ecommerce Platforms Market Share in 2019 – Builtwith

That’s a colorful pie, isn’t it? That’s because the Germans prefer to use a variety of ecommerce platforms. Interestingly, unlike the USA, the UK or Australia, Germany’s leading market share belongs to Zen Cart (18%) and not Shopify.

Being the 2nd favorite, Magento’s market share stands at 10%, Gambio holds nine percent market share, ePages and Shopware hold a market share of eight percent each respectively.

It looks like the Germans tend to opt for higher functionality instead of user friendly interface. As a matter of fact, I also strongly believe that an easy-to-use interface is not the key to scale your ecommerce stores effectively. You need a custom ecommerce platform with appropriate analytical tools in order to outgrow the potential of your ecommerce business.

v. Russia

Top Ecommerce Platforms 2019 Market share in Russia Region

Russia Ecommerce Platforms Market Share in 2019 – BuiltWith

In the Russian market, OpenCart dominates with a massive 47% market share. VirtueMart lies in the second place with 10% market share. ecommerce platforms like WooCommerce (9%), PrestaShop (7%) and InSales (7%) have a notable market share as well. Although Wix Stores managed to get a hold of 4% of the market share, it is still a long way behind OpenCart.


Before we jump to conclusion of this article, there is one more thing you need to know, in order to understand the market share of the top performing ecommerce platforms. BuiltWith has provided a detailed analysis that represents the ecommerce platform market share based on the ENTIRE INTERNET and not just the top one million websites.

Ecommerce platforms 2019 market share based on the entire Internet

Ecommerce Platform Market Share Based on the Entire Internet – BuiltWith

According to the illustration above, Shopify market share leads with 17% from the entire World Wide Web.  WooCommerce and Wix Stores (with 10% market share each) are the 2nd most favorite ecommerce platforms of netizens from across the globe. These statistics represent how netizens tend to prefer ease and comfort over functionality and customization.

Top Ecommerce Platforms by Datanyze

We won’t cover the in-depth market share analysis of ecommerce platforms by Datanyze, however, it is essential to take away some key points for a better understanding of the best performing ecommerce platforms of 2018.

The top three ecommerce platforms that hold the largest share of the market are as follows:

Top Ecommerce Platforms Market share in 2019 by Datanyze

In a Nutshell

And this is it! I have elaborated about the most popular ecommerce platforms in the world, market share wise for the year 2018. Unlike 2017, we noticed that ecommerce entrepreneurs are moving towards platforms that offer easy-to-use interfaces like Shopify and Wix Stores, instead of specific customization that offers greater functionality to their ecommerce stores.

In my opinion, the best open source ecommerce platforms 2018 are WooCommerce and Magento as they allow you to scale your ecommerce store, unlike any other platform. You have complete control of your online store. Starting with better management of resources with caching, to upgrading your ecommerce web hosting plan to more powerful servers, you can enjoy your ecommerce experience like a boss!

Despite the control that WooCommerce or Magento offers, some ecommerce store owners simply prefer a hassle-free solution like Shopify or Wix. It truly comes down to personal skills and preferences. Let me know how useful you found this blog post and feel free to share your preferences on the best ecommerce platforms in the comments section below.

Share your opinion in the comment section. COMMENT NOW

Sajjad Shahid

Sajjad is an Ecommerce Community Manager at Cloudways. He loves helping out Ecommerce store owners, merchants and marketers in establishing their businesses and startups. Sajjad enjoys playing table tennis and cricket over the weekend.

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