Up the Gains - Case Study

Financial Advisor Sammie Ellard-King’s Up the Gains Increased 45K Visitors With 84% Month-on-Month Average in 5 Months With Cloudways Scalability


Up the Gains – Case Study


In Conversation With

Sammie Ellard-Kind
Sammie Ellard-King
Founder at Up the Gains

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About Up the Gains

up the gains homepage

Up the Gains is a UK-based organization that provides free financial information to its readers. The founder, Sammie Ellard-King, has a background in marketing and sales for hospitality groups and a personal mission to help others achieve financial stability. Up the Gains has a small team, and its website has grown significantly in the past 5 months.

When evaluating hosting providers, Sammie Ellard-King’s primary concern was speed, security, and excellent customer service. He found Cloudways an excellent solution to his needs, and his experience with the platform has been overwhelmingly positive. Cloudways’ simplicity, ease of use, and in-built support have made matters easier for him.

Sammie Ellard-King’s experience with Cloudways has also contributed to his organization’s success, keeping his website fast and responsive and allowing it to grow at an affordable rate. Since then, he’s been vocal about Cloudways and actively promotes it to others while describing the brand’s values as trustworthy, secure, and honest.

Cloudways: Please tell us about yourself, your organization’s name, and your location.

Sammie Ellard-King: Hello, my name is Sammie, 33. I’m the Founder of Up the Gains, based in London, UK. I’ve a marketing and sales background for hospitality groups.

I was deep in debt during my 20s and turned my life around by teaching myself about personal finance. I’m now on a mission to help others do the same by demystifying personal finance topics in a candid and accessible manner.

I love bringing brands to life from idea to product, and my responsibilities with the company are to oversee the growth of the website and brand channels.

Cloudways: What services does your organization offer, how many clients do you have, and which market do you serve? Please also tell us about your team.

Sammie Ellard-King: Up the Gains provides free and valuable content related to investing, saving, budgeting, and making money. We’ve over 200 guides on our website that focus on these topics.

Our USP is creating relatable content. There’s a lot of boring or poorly written content within the personal finance space, so we’re turning this on its head, providing a hub of top-quality information for our readers.

Our team is small, with four other freelancers and me. Two writers, a virtual assistant (VA), and a video editor. We’ve 45K monthly visitors, which has grown 84% MoM on average for the past 5 months.


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Cloudways: What was your problem statement when evaluating Cloudways, and what is your business use case where Cloudways has helped you excel?

Sammie Ellard-King: I wanted a fast, secure host with excellent customer service. Cloudways has been fantastic and is always on hand to help me when something goes wrong with the site. Its chat is fast and responsive; it is exactly what you need when your site is down.

Cloudways: How did you first hear about Cloudways? Name one major problem you faced that made you switch to Cloudways.

Sammie Ellard-King: I was recommended to Cloudways by my friend, who has all his sites under his digital agency with Cloudways.

Cloudways: Which hosting were you using before moving to Cloudways, and how was your experience?

Sammie Ellard-King: I was with WordPress.com directly, but this wasn’t a great experience

Cloudways: Please tell us about your experience with the Cloudways Platform and specifically support.

Sammie Ellard-King: It was fast and very easy. One of your support team helped me with some DNS issues and aided in setting up Cloudflare integration.

Cloudways: What makes Cloudways different from other hosting providers? How have our features and services made things easier for you?

Sammie Ellard-King: It’s nice to know that not only is your site as secure as it can be, but you also have a human available 24 hours a day on the chat. This is rare; you often wait for major issues for the next business day. Cloudways completely turns this around, and most issues are fixed within 10-15 minutes of me bringing them up.

Cloudways: How has Cloudways contributed to the success of your organization? Please tell us how Cloudways’ features align with your needs.

Sammie Ellard-King: It’s been a key part. Keeping my site fast and responsive allows me to grow at an affordable rate.

Cloudways: How do you resell Cloudways to your clients?

Sammie Ellard-King: I promote Cloudways to anyone who asks me. I actively talk about the brand on Twitter as the best hosting provider, and when people message me, I always link them to the website.

Cloudways: Could you please describe the values you perceive from Cloudways?

Sammie Ellard-King: Security, integrity, trustworthiness, honesty.

Cloudways: Do you think that by switching to Cloudways, you were able to free up resources at your end? If yes, how were you able to utilize those?

Sammie Ellard-King: As mentioned earlier, customer service sets Cloudways apart from any other hosting providers I’ve come across.

Cloudways: What future features/improvements would you suggest to us?

Sammie Ellard-King: I’d like to see the dashboard and backend more beginner friendly. It’s difficult to navigate at first, but you get used to it, so perhaps you would consider this or add how-to guides.

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