Cloudways Webinar

The Price Is Right: Maximize Profits Using Value Pricing & Selling

Webinar Guest

Robert Da Costa
Robert Da Costa
Agency Coach & Podcaster

Share on Social

About The Webinar

Many agencies get stuck servicing low-value (and high-demanding) clients. They sell projects based on time (day or hourly rates) and consequently their clients focus on the wrong metric (how much time something takes). To change this you need to use a value selling approach and price based on value.

This webinar will focus on how to price and sell on value. It will explore the importance of niching and truly understanding your ideal target customer.

Rob and Brent will look at how you position yourself (i.e. your marketing) so your prospects focus on the right things (the value you deliver) and it makes the bigger ticket sale much easier. We will also look at how to qualify your prospects so you focus your limited time on the hot prospects rather than info gatherers/time-wasters.

Things You Will Learn

  • The importance of finding your niche – the difference between a generalist or specialist
  • Pricing your services; (a) Why selling your time is completely wrong (b) Focusing your client on value and outcomes
  • The sales process and value selling approach
  • Using the ‘3’ pricing model
  • Qualifying your prospects

Meet The Guest

Robert Da Costa

After beginning my career by working my way up to become the marketing manager for a software company, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have been helping agency owners to grow their businesses in a profitable, enjoyable and scalable way.

I offer private 1-2-1 coaching, a group coaching programme, The Self-Running Agency, and a signature selling resources library, The Agency Selling System.

Robert Da Costa
Agency Coach & Podcaster

Upcoming Webinars

Don't miss out on our next live webinar!

03
Jun
Jun 3, 2024 • 09 AM CST | 04 PM CET

Beyond Plugins: Fortifying Malware Security with Imunify360

Explore Our Webinars

Conducted by industry experts, these sessions are interactive & informative

Own Your Market: Overcome Your Agency’s Depende...
Jul 23, 2020 10 AM CST | 5 PM CET

Own Your Market: Overcome Your Agency’s Depende...

In this webinar, Cloudways Mavericks are joined by Brent Weaver to discuss how agencies can grow and rule their own niche in the market.

Watch Webinar
Mastering Client Communication Through Efficien...
May 28, 2020 10 AM CST | 5 PM CET

Mastering Client Communication Through Efficien...

Cloudways Mavericks are joined by Vito Peleg to discuss the importance of simplifying client communications and preventing scope creep during a project.

Watch Webinar
Advocating for Devs to Build Healthy Software E...
Aug 18, 2020 10 AM CST | 5 PM CET

Advocating for Devs to Build Healthy Software E...

In this webinar Jeff Haynie discusses organizational approaches to developer mental health when teams have transitioned to fully remote work.

Watch Webinar