Maximize Sales with a WooCommerce Product Filter Plugin: Our Top Picks

An average WooCommerce store can carry hundreds of inventory items and product variants. As a store owner, you might believe in offering the most to the visitors so that they find at least one (or more) items of interest and complete the transaction successfully.

However, think of it from the visitor’s perspective: who has time to browse through the long listings to find the product they are looking for?

For many visitors, it is quicker to switch to another store rather than wading through a seemingly endless list of product variants.

This is where a simple WooCommerce product filter plugin adds great value to the overall user experience. It allows users to see a much-narrowed product listing consisting of items that interest them.

In this blog, we’ll review some of the best WooCommerce product filter plugins and show you how to use one to add product filtering functionality to your WooCommerce store.

Benefits of Adding Product Filters to Your Store

Imagine that the store offers a way to filter down the tank tops that do not match the user’s requirements. This will reduce the number of results the user has to look through, increasing the chances that the visitor will finalize a purchase significantly.

Product filters are an important part of your store’s user experience. Without a product filtering option, your customers will only see a long list of products. This is enough to turn off many visitors.

On the other hand, if your store offers good product filtering, visitors can have a great experience and might return for another purchase.

Another important benefit of product filers is product discovery. If visitors find something similar to what they originally searched for, they may buy that too. This is another great way of increasing sales and revenue.

Best WooCommerce Product Filter Plugins for Improved User Experience

Let’s go through some of the best WooCommerce product filter plugins to enhance user experience and boost conversions on your online store.

1. YITH WooCommerce Ajax Product Filter

The YITH WooCommerce Ajax Product Filter helps store owners streamline the shopping experience by allowing users to filter products in real time. With this plugin, e-commerce sites can provide customized filtering options like price, category, size, color, and customer ratings, without requiring page reloads.

YITH’s Ajax-based setup offers a smooth experience, and the plugin is also customizable, letting store owners configure filter presets and adapt the display layout to best fit their brand’s aesthetic.

Features:

Ajax-Powered Filtering: This feature provides instant updates without reloading the page, improving user experience and reducing load times. Customers can browse through options like size, color, and brand in real time, which helps them make faster purchase decisions.

Filter Presets: YITH offers a unique preset feature, allowing store owners to create and save various filter settings for different collections or categories. You can apply a specific filter set for electronics while keeping a different one for apparel.

Theme Compatibility: The plugin is generally compatible with most WooCommerce themes, but the YITH Proteo theme is recommended for full compatibility.

Rating

With over 90,000+ active installations and 3.5 out of 5 stars. YITH WooCommerce Ajax Product Filter is a popular choice among WooCommerce store owners for enhancing product search and navigation.

Pricing

This plugin is free, but its PRO version costs $89.99/ year.

2. WooCommerce Product Filters

WooCommerce Product Filters by Barn2 is designed to deliver an intuitive filtering experience for large product ranges. Known for its adaptability, this plugin can be configured to provide filters by custom attributes, tags, and categories, making it ideal for online stores with diverse product lines.

The filter system is highly responsive, ensuring mobile and desktop compatibility, and it also includes styling options that let store owners maintain brand consistency.

Features:

Attribute-Based Filtering: This feature enables detailed filtering based on custom attributes, helping customers narrow down options efficiently. Each filter adjusts dynamically, showing only relevant options based on previous selections.

Dropdown or Checkbox Display: Store owners can customize the filter interface using dropdowns or checkboxes, which allows for a cleaner, more organized filter display that is responsive to different screen sizes.

SEO Optimization: The plugin is optimized for SEO, meaning filter pages are indexed appropriately. This feature can enhance search engine visibility and drive organic traffic to specific product categories.

Rating

WooCommerce Product Filters by Barn2 is used by over 1,500 websites and has a rating of 4.7 out of 5 on Trustpilot.

Pricing

This plugin offers two plans: a Two Plugin Bundle (Product Filters + Product Table) for $129 and a Single Plugin (Product Filters) for $79, both for 1 site.

3. WooCommerce Filter Plugin By WooBeWoo

Next on the list is the WooCommerce Filter Plugin by WooBeWoo. This plugin simplifies complex searches by offering various filtering options that can be customized for any type of online shop. It comes with advanced styling and configuration options, allowing store owners to manage filters through an easy drag-and-drop interface.

Features:

Advanced Styling Options: The plugin includes extensive styling options that let store owners design filters to match their site’s aesthetics. You can customize color schemes, typography, and layout, creating a seamless look with the rest of the store.

Drag-and-Drop Builder: WooBeWoo’s drag-and-drop interface makes it easy to create and organize filters, especially for users without coding experience. This drag-and-drop builder allows quick edits and helps set up new filters in minutes.

Flexible Filtering Types: Options include range sliders, multi-select checkboxes, and radio buttons, letting customers filter products in various ways. These types improve user experience by allowing personalized searches that align with customer preferences.

Rating

WooCommerce Filter Plugin by WooBeWoo, has over 50,000+ active installations and 5 out of 5 stars on wordpress org.

Pricing

WooCommerce Filter Plugin By WooBeWoo offers 3 different pricing options, starting from $99 paid annually for a single site and going upto $399 paid annually for unlimited website.

4. Premmerce Product Filter for WooCommerce

The Premmerce Product Filter for WooCommerce is a highly efficient plugin that combines Ajax filtering with advanced SEO capabilities, making it an excellent choice for complex WooCommerce stores.

This plugin offers a unified widget that displays all filter options and is designed to work seamlessly with various themes, optimizing both performance and usability. Notably, Premmerce’s filtering options, combined with unique SEO features, make it particularly useful for large online stores aiming to enhance user experience and search engine visibility.

Features

Single Widget for All Filters: This feature simplifies filter management by providing a single, consolidated widget that displays all available filter options. Users can apply filters based on product attributes, categories, and custom tags without navigating away, making for a smooth, user-friendly experience.

SEO-Optimized Filtering: The plugin let’s you create unique SEO-friendly URLs based on selected filter combinations. This feature enables the automatic generation of landing pages for specific filter combinations, enhancing organic reach by creating indexed pages for targeted keywords, such as product category and brand.

Ajax Filtering for Improved Performance: Premmerce’s Ajax-based filtering delivers real-time results without page reloads. This setup significantly improves load speed and usability, which is especially beneficial for stores with extensive product catalogs, as it minimizes the need for full-page refreshes when customers apply filters.

Rating

Premmerce Product Filter for WooCommerce has over 3,000+ active installations and 3.5 out of 5 stars on wordpress org.

Pricing

Premmerce Product Filter for WooCommerce is a free-to-use plugin.

5. Husky Products Filter For Woocommerce

Husky (formerly known as WOOF) is a robust product filtering plugin specifically designed for WooCommerce stores, offering a range of dynamic options to enhance customer experience and streamline product discovery.

With extensive filtering capabilities such as category, attribute, price, SKU, and even custom meta fields, Husky is ideal for complex product catalogs.

The plugin’s advanced settings allow you to customize filters using AJAX for smooth, real-time filtering and support a diverse range of WooCommerce-compatible themes.

Features:

Filter Front Builder: Husky provides a unique “Filter Front Builder” feature, which allows store owners to create and customize filters directly on the website’s front end. This intuitive tool empowers non-technical users to design filters without coding knowledge, making it simple to create a tailored filtering experience that aligns with specific customer needs.

SEO-Friendly Links: The plugin enables the creation of SEO-optimized links for filtered searches, enhancing site visibility on search engines. These clean, structured URLs help index specific filter combinations, increasing organic traffic by allowing search engines to direct users to relevant filtered results within your WooCommerce store.

Customizable Display Options: Husky offers various layout options, such as color swatches, checkboxes, range sliders, and more for displaying filter criteria. Users can adjust these display elements to match their store’s branding and make it easier for customers to find what they’re looking for, improving overall site usability and user experience.

Rating

Husky Products Filter for WooCommerce has over 100,000+ active installations, and 4.5 out of 5 stars on wordpress org.

Pricing

Husky Products Filter for WooCommerce is available for free.

6. Product Filter widget for Elementor

The Product Filter Widget for Elementor is a plugin designed specifically to integrate WooCommerce product filtering directly into Elementor’s page builder.

This plugin is ideal for store owners using Elementor, as it enables users to add product filters to any page and customize them to fit the store’s aesthetic and functional needs.

It supports multiple filtering criteria such as categories, price, stock status, and attributes, enhancing the customer experience with a user-friendly filter setup and seamless integration.

Features:

Customizable Display Options: Store owners can adjust the display of filter options, including showing or hiding images, links, and additional information. Users can also set the grid’s items per view and apply unique colors, hover effects, and background styling to match the store’s theme, making it visually cohesive and functional for customers.

Unlimited Filters on One Page: This feature allows users to add multiple filters on the same page without restrictions, ideal for stores with diverse products. Shoppers can select combinations of filters to narrow down results, creating an efficient, personalized search experience across a variety of products.

Responsive Design: Fully responsive, the plugin ensures smooth functionality across devices, adapting seamlessly on mobile, tablet, and desktop. The plugin provides real-time filtering without page reloads.

Rating

Product Filter Widget for Elementor has over 1,000+ active installations and 4 out of 5 stars on wordpress org.

Pricing

This plugin is absolutely free.

7. EazyFilter for WooCommerce

EazyFilter is another Elementor-friendly filter plugin that simplifies creating custom filters for WooCommerce stores.

Designed for ease of use, this plugin provides a quick setup wizard and various filtering options, such as categories, product tags, colors, and prices.

EazyFilter’s AJAX-based functionality offers instant results and includes additional support for shortcodes, making it adaptable across different page layouts on your site.

Features:

Easy Integration with Elementor: EazyFilter seamlessly integrates into Elementor, allowing filters to be placed within product grids and any other page layout designed in Elementor. This integration enables users to set up and modify filters directly within the Elementor interface, maintaining a streamlined workflow.

AJAX Pagination: With the ability to create unlimited filter groups, EazyFilter enables users to bundle multiple filter options, which customers can apply collectively. The AJAX-based pagination further enhances the browsing experience by allowing users to navigate filtered pages without reloading.

Flexible Filter Criteria: EazyFilter supports custom attributes like size, color, and material, making it suitable for stores with varied product specifications. The flexibility of filtering by custom fields helps shoppers quickly find items that match specific needs, improving their shopping experience and increasing conversion rates.

Rating

EazyFilter has 30+ active installations and 4.5 out of 5 stars on wordpress org.

Pricing

EazyFilter works on a freemium model with limited resources available for free. If you want advanced service, you can subscribe to their premium plans.

8. WCAPF – WooCommerce Ajax Product Filter

WCAPF is a dynamic WooCommerce filter plugin that leverages AJAX to provide seamless, real-time product filtering without page reloads. Its flexibility is particularly beneficial for stores with extensive product ranges, as it allows customers to refine their searches by categories, attributes, price, and more.

WCAPF also supports custom filters for different WooCommerce templates, providing the flexibility to adjust filter settings based on specific page types, such as archive or category pages. It’s well-suited to modern e-commerce needs, thanks to its lightweight design and compatibility with various WordPress themes.

Features:

Drag-and-Drop Filter Builder: WCAPF allows users to create filters effortlessly using a drag-and-drop builder. This feature lets store owners customize the order, layout, and type of filters, such as checkboxes and dropdowns, adapting the filtering experience to match their store’s structure.

Dynamic Product Counts and Hide Empty Filters: The plugin provides real-time product counts that adjust based on active filters, giving customers accurate available information. Additionally, WCAPF can automatically hide or disable filter options that return no results, keeping the filter display clutter-free.

Customizable URL Parameters: With customizable URL keys, WCAPF enables SEO-friendly URLs that help index filtered pages.

Rating

WCAPF has 10,000+ active installations and 4.5 out of 5 stars on wordpress org.

Pricing

This plugin is free to use.

9. Themify – WooCommerce Product Filter

Themify’s WooCommerce Product Filter plugin is a versatile tool that allows customers to quickly narrow down products based on criteria such as price, categories, tags, and custom attributes. With options for both vertical and horizontal filter layouts, it seamlessly adapts to various site designs. It’s particularly valuable for beginners and small businesses, as it offers a straightforward, user-friendly interface and an extensive variety of filter customization options.

Features:

Drag-and-Drop Form Builder: The drag-and-drop builder allows easy creation and customization of filter forms, making it accessible for users without coding skills. This feature enables the setup of unlimited filter combinations, which is ideal for stores with diverse product lines.

Live Search Results: Themify’s live search results feature enhances the shopping experience by instantly displaying filtered items without page reloads. Customers can apply multiple filters in real-time, allowing quick, seamless browsing.

Flexible Filter Layout Options: With options to display filters in either vertical or horizontal layouts, Themify provides flexibility to adapt filters to different page structures, ensuring a cohesive look and functional integration with the store’s design.

Rating

Themify has 30,000+ active installations and 3.5 out of 5 stars on wordpress org.

Pricing

This plugin is also completely free.

10. Annasta Woocommerce Product Filters

Annasta WooCommerce Product Filters is a highly customizable filtering plugin that caters to advanced e-commerce needs, with features designed to enhance both functionality and aesthetics.

It supports a wide range of filtering criteria, such as categories, attributes, and custom taxonomies, and offers unique styling options that improve the visual appeal of filter elements.

Its compatibility with WooCommerce and Elementor makes it an appealing choice for advanced WooCommerce setups.

Features:

Tooltip Display Options: Annasta offers accordion-style filters and tooltips, which allow users to expand or collapse filter categories and view additional filter information when hovering over options. This feature is especially useful for maintaining a clean layout in stores with many filtering criteria.

Advanced Multi-Level Filtering: Annasta enables multi-level filtering, allowing users to select specific attribute hierarchies, such as product size or color. The plugin’s AJAX pagination feature also allows users to navigate between pages of filtered results without reloading, ensuring a smooth experience.

Color and Image Swatches: This plugin includes support for color and image swatches, which provides a more engaging way to display attribute filters, such as color variations. Swatches can improve the shopping experience by giving a visual representation of options directly within the filters.

Rating

Annasta has 2,000+ active installations and 5 out of 5 stars on wordpress org.

Pricing

This is another free product filter plugin.

How to Use WooCommerce Product Filter Plugin

Although there are many plugins that add WooCommerce product filter capability to your store, the choice is ultimately yours. However, all plugins share a very similar installation process.

For this tutorial, I have used Themify – WooCommerce Product Filter on Cloudways’ WordPress hosting.

Step 1: Install the WooCommerce Product Filter Plugin

• Make sure you have the WooCommerce plugin installed and activated.

• For WooCommerce installation, you can refer to our post on how to install and set up a WooCommerce store.
• Login to your WordPress admin dashboard.
• Navigate Plugins → Add New and search “Themify – WooCommerce Product Filter.”
• Click on the “Install Now” button.
• After successful installation, click the “Activate Plugin” button to get started.

Step 2: Getting Started With Product Filter Plugin

After successfully downloading and activating this plugin, you’ll see a Product Filters option in the side panel where you can create your filter templates.

Step 3: Create a New Product Filter

To add new product filters:

• Go to the admin dashboard side panel
• Navigate to Product Filters > Add New.

• A popup will appear where you can see and manage all the parameters of your product filters.

• Fill out the form according to your product specifications.

To demonstrate the form-building capability, I have dragged category and price to the form.

• Click on the Save button,

• After clicking the Save button, a shortcode will appear.

• Copy this shortcode and head over to the page to which you want to add your filter.
• Click on the edit page option.

• Search shortcode in your panel and add a code block to add your shortcode
• Paste the shortcode in this block
• Click on save.

This is how your widget will look on the page you’ve made changes to.

Step 4: Display Widget Sidebar Filter

• Similarly, you can also add a widget from your admin dashboard,
• Go to the admin dashboard side panel and navigate to Appearance → Widget.
• Click on the “+” button and add a section to add your shortcode.
• Add the shortcode, and click on Update.

Thats it! You have created a sidebar using a WooCommerce Product Filter.

Conclusion

In this blog, we’ve explored how WooCommerce Product Filter Plugins can transform your online store and help you maximize sales.

We started by discussing how to use a WooCommerce Product Filter Plugin, guiding you through the setup process to ensure a seamless shopping experience for your customers.

Then, we listed some of the best WooCommerce Product Filter Plugins to help you choose the right one for your store’s unique needs.

Finally, we highlighted the benefits of adding product filters—from improving user experience to boosting conversions by making it easier for shoppers to find what they need.