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Science Behind Magento Multistore Feature Explained

Updated on December 24, 2021

8 Min Read
Magento Multistore

Team Magento has created an amazing platform that can serve the dynamic needs of ecommerce businesses and marketers all over the world. From ground up, Magento is built to be highly adaptable, extensible and user-friendly. The kind of functionality Magento offers, and the way it makes things manageable is a clear proof of its clear advantages over other platforms.

Let’s consider the following problem:

What if you want to manage Magento multistores through a single platform?

Fortunately, Magento offers a built-in feature to manage multiple sites with a single platform.  This is perfect for store owners who own or manage multiple Magento installations and want them all on a single platform. The feature grants them a single admin panel to view and control these ecommerce sites.

Launch Your Magento Multi-stores within Seconds

Cloudways makes it easy to launch and scale your ecommerce store within minutes.

If you are new to Magento multistore or have plans to create them in near future, this post is for you.


The Structure of Magento Multistore

For managing multiple stores using the Magento 2 multistore feature, you should first understand its structure. It all starts with the launch of the server. Once you have launched the server, you will need to select the global Magento setup to launch a multi-store feature. Make sure you have a cloud platform as hosting for your Magento installation, because launching a Magento store on a shared host will affect the performance.

  • First, launch the global setup in which Magento installation will be done
  • Within the global set up of the store, launch Magento multistore feature
  • You can select to launch multiple stores with the Magento installation
  • Now you can create multiple store views in each store you create

The following image explains the above structure from top to bottom of Magento Multistore.

Structure of Magento Multistore

Tip: Cloudways offers scalable managed Magento hosting for launching your ecommerce multistore.

Magento Multisite Features Explained (Structure Types)

Magento uses the term GWS (Global, Website, Store) to explain the ability to manage Magento 2 multiple websites and stores through a single installation. There is one more part called ‘Store View’ that is added to each Magento installation automatically. The three components of GWS are below explained:

  • Global: It refers to the complete installation of Magento.
  • Magento multisite (Website): It is the domain you use for the website. Each domain or website can manage multiple Magento 2 stores, while you can also have multiple domains on a single installation.
  • Magento Multistores (Stores): These are your actual product catalogs. They are created on a single domain you can also define it as Magento multi website single domain store.
  • Magento Store Views (Store Views): These are the multiple presentations of your front-end data which would give your ecommerce multiple storefronts. Most ecommerce stores use this feature to have stores in multiple languages.

[Additional Resource: Magento’s official website has an easy to understand knowledge base article explaining GWS.]

Magento Multisite

Usually, a Magento website comes with the unique feature to manage unique customers and a separate customer-based process. The Magento multisite feature to manage Magento 2 multiple stores allows selecting any payment mode for shipping and works for all major currency options.


  • Go to your configuration setting and set the price to be globally shared.
  • We can say that the major advantage of Magento multisite over Magento multistore is that it contains only customer data without any specific category or product details.

Magento Multistore

If you need to manage a clothing store with a wide range of products, then you need to have two separate stores one for women clothing and other for men clothing. But keeping separate website is not enough, you need to keep working on front-end components and show the items used in the stores.


  • Under a single web domain, you can sell multiple categories related to different goods and services.
  • The store will look like a real shop with all products offered from a single domain. This is a feature that will allow customers to find all the desired products on the site easily.
  • It would require some minor changes after that there will be no need to login to each web panel individually. Through Magento multistore, you’ll have complete control over all your online stores.

Magento Store View

By default each Magento store has at least one store view which may be used to store content along with the information of various product & services.


  • Magento Store View is helpful for displaying store in multiple languages.
  • Through the store view, you can mainly focus on adjusting the text and other design elements isolated from the functionality.
  • There is no need to add separate shipping methods. You can add specific shipping method by adding the specific structured category to it.

Magento Multistore Example

Let’s take a look over these Magento multiple websites examples in which you want to sell apparel for men and women, so you create two separate websites named and If you want, you can share the data between both the websites.

Next, we have the product catalogs on both websites. If you have plans to sell shirts, trousers, and shoes in, it will be better to create separate categories for each of these. This makes your site easier once it starts to grow. You can utilize subdomains like, and for this purpose. These are the three different stores on a single website.

Moreover, let’s suppose a large chunk of your target market is Hispanic. This means it will be better to have your website in Spanish along with English. Magento is amongst the few open-source ecommerce software that allows the creation of regional and multilingual websites. If you create a dropdown menu where your visitors can choose to view your websites in either Spanish or English then you can simply create 2 separate store views.

Advantages Of Magento Multistore Functionality

The Magento 2 multiple store feature can make your ecommerce management easier and provide you with a lot of benefits. A few of them are available below:

  • Your customers will find your site easy to explore. Further, you can create a clean, uncluttered site that will result in improved customer experience.
  • Site management is a breeze with this feature. You will have a central panel with an ability to change theme and restrict extensions. Each store can have its individual identity.
  • Customer accounts are easier to manage. Also, you can provide different payment and shipment methods for different regions.
  • You can easily scale your store and add new catalogs and categories to it without

Magento Multistore Feature: Problems and Solutions

Creating multiple stores in Magento is easy. You follow the steps and you can create as many stores as you want. While there are no technical or code issues with it, some ecommerce and SEO related problems are commonly reported by merchants online. I have discussed these issues below:

SSL Certificate Limit

A single SSL certificate can only serve one IP address and one domain. You can add SSL to multiple domains with these three possible solutions:

  1. Wildcard SSL: It provides protection to all the subdomains you create. So if you are going for and, get a wildcard SSL and all * domains will be secure.
  2. Subject Alternative Name (SAN) Certification: This provides a solution for stores created on different domains. A single certificate not just makes administration easy but also turns out to be light on the pocket.
  3. Cloudways Solution: Many Magento hosting providers only allow one SSL-protected website on a server. On Cloudways, the story is different. We allow store owners to install as many SSL-protected ecommerce websites as they like. Read about Magento SSL configuration here

IP Address And SEO Hassles

Webmasters still believe that a shared IP address will affect the SEO of the site. In actuality, it does not. There are cases where many famous entities have multiple websites on their IP address. has 21 websites on their IP while has 999 websites sharing a single IP address.

Another issue with Magento multistore feature is that the content can become duplicated. To solve this issue, make sure that the content is unique, especially for page title and description. (Remember, Content is King!)

Magento MultiStore Extension Issues

Magento multistore allows you to have different plugins for each store. This means an extension can be active for one store but will remain idle for the second. Everything stays in one piece till you update your Magento software. This issue occurs even if you are not using the multistore feature. But the multistore feature will just add an extra layer of complication to it.

Checklist For Magneto Multistore

While setting up multistore feature, you may have to look into a few things to make it work. We have listed out those that are essential.

  • Buy a multi-domain SSL certificate. Make sure that a new domain has this certificate. Hint: If you are on Cloudways, then you don’t have to worry about it.
  • Make sure you have multisite hosting so that you don’t have to worry about any server issues
  • Log into Magento and do a backup. If any issue occurs in any case, your store will remain safe
  • Configure your Magento multistore through the admin panel.
  • Point your new domain name to your server.
  • If all is good, it is time to add some products and test them to check if they fit your needs

Configure Magento Multistore Feature

Magento Multistore configuration is super easy. It does not require any extra skill to manage and configure the stores. All you have to do is to make few clickable changes in Magento setup and on the server.

Magento 2 Multistore Configuration

Magento 2 comes up with better features and easy interface for management of ecommerce stores. To configure Magento 2 Multi Store feature you can refer to the following article: Magento 2 Multi Store Configuration

Magento Multistore Configuration for Older Version

If you are still using the previous version of Magento platform, then refer to the article Magento MultiStore Configuration for Older Version, but I would highly recommend you to migrate to the latest updated version.

Bonus Advise

After reviewing the complete article, if you haven’t found the solution of your problem or feeling confused then you may find your solution in the below bonus advice.

  • Launch Multiple Magento Apps: If you want to launch multiple websites on a single server and you want each website to be  completely independent of the other website then with Cloudways you can easily launch multi application server like a single server on which both Magento and WordPress application runs simultaneously

Cloud-Based Multisite Hosting Solution for Easy Management

  • Magento 2 Multi-vendor Marketplace: The Multi-vendor websites sell through a single platform/website. They have a vast inventory because many suppliers, vendors, and sellers from across the world do businesses on such sites like eBay, Alibaba, Amazon and many other sites. If you want to launch your own online multi-vendor store using Magento 2 marketplace extension. You can configure it and increase your sales globally.


Who should launch Magento multistore feature?

If you are running a small ecommerce business which is covering a niche market and facilitates a specific region then this feature would make your model more user-friendly. This feature is mostly for ecommerce businesses of medium and large scale with variety of products catering to multiple regions

Which Magento multistore feature should I use and when?

If you want to launch multiple website under separate domain which would have separate payment method for each site then you should go for Magento Multiple website feature and if you want to categorize your site according to different market segment then you should go with Magento Multistore feature. Further, if you want your store to have different views according to different customers, then Multi storeview feature should be your preference.

What kind of resources do I need for Magento Multistore?

For managing multiple ecommerce sites and stores on Magento would require good resources

  • A dedicated resource or team for managing the store
  • Magento dedicated hosting or multisite hosting with good amount of resources is a must for it
  • Buy a multi-domain SSL certificate

Bottom line

When talking about Magento Multistore many people will confuse it and install a separate Magento installation for each website/app. Some will even launch different servers for each Magento site. All such issues and confusions have been properly identified above and presented with the best solution.

Bonus Tip: Ecommerce stores that use cloud hosting see a 50% increase in page speed. Don’t get left out. Move to best Magento 2 hosting today.

If you still have any issue or suggestion do let us know through the comments section below.

Cloudways Approach To Magento Multistore

Magento requires continuous management. At Cloudways, we relate it to a SUV that you drive on rough terrain, but in return, it demands high maintenance. Our Magento multistore hosting aims to target businesses with medium and large scope so that they can give more time to their customers than handling the technical issues.


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Abdur Rahman

Abdur Rahman is the Magento whizz at Cloudways. He is growth ambitious, and aims to learn & share information about Ecommerce & Magento Development through practice and experimentation. He loves to travel and explore new ideas whenever he finds time. Get in touch with him at [email protected]


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