In ecommerce, conversion rates are perhaps the most important number for the store owners and managers. If you can increase the conversion rate, you can increase your revenue for the same number of visitors.
Most store owners are very focused on SEO and mostly ignore the actual user experience. In this article, I will try to answer the all important question: What are the best Magento extensions for improving conversion rate.
Adding the Improved Layered Navigation Extension for Magento 2 makes it easier for customers to find what they really want. An additional benefit is that this extension significantly improves the SEO structure of the online store. This makes it easier for Google to know what your website is all about, and it will reward you in search engine results. This extension significantly improves customer’s experience by offering them a faster and better-organized search and navigation options at your store.
Even simple things like attribute multi-select make your Magento 2 store stand out from your competitors. An important feature of this extension is no page reloads when users select a new filter; instead, it uses AJAX technology to display the matching selection instantly. Several other great features make it as a must have Magento 2 extension.
Another great way of increasing the conversion rate of your store is to install the Product Labels Extension for Magento 2. This extension displays various labels on products when viewed on their category page. This way you can attract attention to certain products that you would like to sell more, or that are new. The extension offers an entirely automated system for displaying labels on products. This is all based on product attributes that you could easily set or edit to your likening.
A standard and proven trick for CRO that is popularly used is to set-up a “bestseller” label, which appears on the most sold products in a category for a particular time frame (day, week, month). Another popular label is the “new product” label which is displayed on products for the first 2 weeks of their addition to the store. The possibilities are literally endless. Furthermore, you can design your own labels that match the branding of your store to make it even more unique.
With this extension, customers can sort products in a few new ways. The extension adds the following new sorting options to your Magento 2 store:
- Sort by biggest discount, display name “Biggest Saving.”
- Sort by most sales, “Bestsellers.”
- Sort by product creation date, “New Products.”
- Sort by rating and by the number of reviews, “Top Rated” and “Reviews Count.”
- Sort by the number of product views, “Most Viewed Products.”
- Sort by the presence in wishlists, “Now in Wishlists.”
- Sort by a number of products, “Quantity.”
As you can see, this extension provides great sorting options that open up new product discovery options for the customers. This extension is a must-have for every Magento 2 store owner and will definitely increase the conversion rate of your store!
I highly recommend that all Magento 2 store owners should install these three extensions on their store. These extensions help improve user experience that could result in increased conversion and customer satisfaction. If you have questions, please ask in the comment section below, and I will try to add more information about how to improve Magento conversion rate.
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