The WordPress theme you choose defines the overall look and feel of your website. But while there are thousands of options to choose from, not all WordPress themes usually fit your business website’s requirements.
Impreza theme, however, is a multipurpose WordPress theme that you can use to design a variety of websites.
The Impreza theme comes packed with features that help developers translate any custom design into a WordPress website. In addition to a wide range of customizable blocks and page templates, the Impreza theme comes with premium addons and a page builder that sets it apart from the competition. All these impressive features make Impreza one of the best WordPress themes.
Theme Overview
Impreza is a multipurpose theme developed by UpSolution with 77,600+ downloads on the ThemeForest marketplace. This premium theme offers plenty of tools and plugins for customization and is fully responsive and SEO-friendly.
Impreza WordPress theme offers a library of modern layouts optimized for performance. The developers behind the theme frequently update this library to match the latest WordPress core improvements and thus take advantage of the security that comes with these updates.
Like other modern multipurpose themes, you can use Impreza to build a corporate site, a personal blog, or a WooCommerce store. The unique feature set, support, and demos make it an ideal theme for a wide range of projects.
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Core Features
Impreza theme offers tons of useful features and modern tools that make website development fun. Let’s look at some of the highlighted features the Impreza WordPress theme offers to developers and the WordPress community.
Drag-and-Drop Builder
Page builders are popular among WordPress users because users can simply drag and drop ready-made elements onto their page and tweak the aesthetics to achieve the desired layout. Impreza theme, by default, comes with Visual Composer, a popular page builder.
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Visual Composer itself offers a ton of pre-made elements to create any type of layout. Besides Visual Composer, you also get an editor to build custom headers. The best part is that you can use virtually any page builder with the theme.
Reusable Global Blocks
The Impreza team also built a library of reusable blocks and shipped them with the Impreza package. Unlike page builders, these blocks contain complete information and styling for a specific purpose. For example, you can add a whole block of customer testimonials just by dragging a pre-made block.
Each block comes with various design options that simplify and speed up page creation.
Optimized for Speed and SEO
Speed is one of the key metrics in the overall performance of your website. A slow-loading website does not only affect the SERP ranking, but it also affects the user experience. Thankfully, the Impreza theme is optimized for performance and offers better load times to your visitors.
The theme is fully compatible with the latest version of WordPress core and popular plugins. The Impreza theme is also optimized for SEO, thanks to well-organized code, optimized assets, and supports easy keyword placement to compliment the chosen niche.
Premium Add-ons
With the Impreza theme, you get a few premium plugins at no extra charge. It comes preloaded with the drag-and-drop page builder Visual Composer as well as Ultimate Addons for Visual Composer.
You also get the premium Revolution Slider that costs around $26 and the Font Awesome Pro plugin for premium fonts that saves you a further $99/year.
Lifetime Updates
WordPress themes or plugins require frequent updates to work with the latest WordPress releases and are crucial for any website’s performance and security. Thankfully, Impreza offers lifetime updates that make it compatible with the all the latest WordPress updates.
Premium Demos
Impreza’s demo library offers 20 smart demos to get you started. These demos are simple to import and do not overburden your website, but the best thing about these demos is the ability to do a full and partial import.
With the Impreza theme, you also get 220+ premade page designs, 14 pre-designed starter headers, and 52 pre-designed starting grid layouts. Together they make an ultimate library of templates and blocks that can create any custom web design.
Documentation and Support
Like many premium themes, the Impreza theme also has very thorough documentation to assist its customers in all topics, simple or complex.
The documentation includes detailed knowledgebase articles on website setup, installation, customizing headers, adding elements, performing advanced modifications, etc. On top of this, users can also search the FAQ section for other related queries.
Impreza support is also highly-rated. By default, you get 6 months of support; you can extend it to 12 months by paying an extra $17.63.
Pricing and Plans
The Impreza theme costs $59 with 6-month support and future updates, with the additional six months of support coming at $17.63.
The price is very reasonable as the features and the value it offers in terms of free add-ons often pay for the theme’s price. However, I would suggest first trying out the demos or test drive the theme before making a purchase.
Final Words!
It’s difficult to declare a single WordPress theme an ultimate theme for everyone. However, the Impreza theme offers all the quality features and layouts necessary to build a wide range of websites. Its advanced styling options, pre-designed templates, and SEO friendliness make it a strong competitor to other popular premium WordPress themes, so make sure to give it a go!
Note: This article was published in collaboration with Impreza Themes.
Owais Khan
Owais works as a Marketing Manager at Cloudways (managed hosting platform) where he focuses on growth, demand generation, and strategic partnerships. With more than a decade of experience in digital marketing and B2B, Owais prefers to build systems that help teams achieve their full potential.
