Find out the CPM of Your Campaigns
Discover if your CPM costs are within your estimations.
Optimize your Performance Marketing Spending
Controlling the costs of your performance marketing parameters (particularly CPM)
is an essential factor in your store’s success.
Know Your CPM Ad Networks
Try to re-evaluate your current ad networks and see if other available options are more profitable for your store.
A Drop in CPM is OK
A drop in CPM is natural and nothing to be too worried about. Just focus on reducing the CPM costs and content projection for great PPC performance.
Don’t Over-Glorify Impressions
While impressions are an important performance metric, they don’t directly influence the revenue until landing and sales page engagements are improved.
Analyze Page Session
Adding too many ads can affect user experience. Keep a close eye on page sessions as there’s no point in improving CPM while your bounce rate is high.
Improve Ad Performance
Continuously measure and improve ad performance because CPM value only improves when the performance of all ads on a page improves.
Work on Page Load Time
Instead of increasing PPC budget, focus on improving the page load time to increases the chances of earning higher revenue through ads.
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More Resources for Ecommerce Growth
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