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The Serpstat Review: How to Take Your Website to the Next Level

Updated on December 14, 2021

6 Min Read
Serpstat Review

When it comes to SEO tools, several niche leaders come to mind in a matter of seconds. Well yes, we all know about Moz and Ahrefs, and they have proven to be effective.

That said, it doesn’t mean we shouldn’t pay attention to younger platforms that appeared on the market a few years ago as young doesn’t mean worse. Young means innovative, enthusiastic, and motivated!

It this post, we’re going to take a closer look at an SEO tool called Serpstat, its top features, perks, and downers.

About The Serpstat Platform

Serpstat is an all-in-one SEO platform for SEO, PPC, and Content Marketing specialists. It consists of 5 tools:

  • Keyword research;
  • Rank tracking;
  • Competitor Analysis
  • Backlink Analysis
  • Site Audit

These 5 tools, in turn, have a bunch of additional features and facilities.

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Serpstat is designed to collect data on a specific domain, URL or keyword, which is necessary for website promotion and optimization, as well as for monitoring the effectiveness of competitors’ marketing strategies.

The tool helps to automate and speed up the workflow of Internet marketing specialists from all over the world.

Currently, Serpstat Provides:

The data for 18 Google regions including United Kingdom, USA, Canada, Australia, Germany, France, Spain, Italy, Brazil, Ukraine, Russia, Kazakhstan, Bulgaria, South Africa, Lithuania, Latvia, Belarus, Netherlands.

For Google US it provides 155 889 973 keywords for keyword research, 20 092 896 keywords for competitive analysis, 347 020 168 search suggestions, 59 430 083 domains, 17 238 530 ads.

Today, more than 95 000 people use Serpstat. They make about 5M requests every month.

The Serpstat Tools

Keyword Research

Besides the regular keyword selection, Serpstat offers 8 additional features and metrics:

  • Search suggestions are common keywords Google suggests as you start typing your search query. It helps you find long-tail keywords to expand your keyword list, which makes content on your pages look more natural and helps you avoid keyword stuffing.
  • Search questions are search suggestions in interrogative form. These questions may help you find a lot of content ideas (blog posts, FAQ pages, Q&A, infographics).
  • Related keywords are LSI keywords that also help you to expand your keyword list and optimize a single page for multiple keywords.
  • Keyword intent metric shows which special elements (maps, shopping, answers, listings) are shown for your keyword in SERP. This feature helps you understand the intent of your keywords (is it transactional, navigational, or informational). You can also filter results by the type of special element included. It’s also a useful feature when it comes to Local SEO.

  • Keyword difficulty metric shows how hard it would be to rank in top-10 for the desired keyword. This one helps you to understand if the keyword is worth spending time and resources. If the KD is higher than 60%, it may take too long to get in the top for this keyword, so you have to think twice before embarking on optimization. This feature is helpful for planning and building strategies.
  • Keyword clustering feature helps you make sense of a large keyword list. It groups your keywords by meaning in a matter of minutes. It helps you analyze a set of keywords automatically, collect right keywords for specific pages, and create site’s SEO architecture.
  • Competitive keyword research gives you an opportunity to compare your site to your competitors’ sites side-by-side. This feature helps you find keywords you’ve missed, while your competitors are getting traffic for these keywords.

  • PPC keyword research feature finds paid search queries related to your primary keyword along with ads displayed for them. Thus, you can find keywords for your PPC campaign and analyze your competitors’ ads and keywords as well.

Rank Tracking

The rank tracking tool makes it easier to monitor your site’s positions in SERP for a chosen keywords.

To launch monitoring, you should create a project, specify the region and database, and add the keywords for monitoring. Additionally, the tool suggests the list of the most suitable keywords automatically.

You can get rankings updates daily, every 3 days, or weekly. Also, you can set up automated trank tracking reports and get all updates right in your inbox.

In the “Competitors” tab, you can see how much traffic your competitors occur. This feature helps you analyze traffic share in your niche.

What is the most interesting, Serpstat offers a unique opportunity to monitor positions of your top-100 competitors in one project, without spending additional limits. It’s much easier to use API for large projects.

You can also assign tags to certain groups of keywords and be aware of every drop and rise by chosen keywords. It’s helpful if you make some changes to content on your website and want to monitor the results.

Also, the tool provides both mobile and desktop search ranking data.

Backlink Analysis

The overview report displays the following parameters:

  • Number of referring domains;
  • Number of referring pages;
  • Number of indexed pages;
  • The number of linked domains and pages (outgoing);
  • The number of internal links on the analyzed page;
  • Referring IPs (only unique IP domains are considered);
  • Referring subnets;
  • The number of domains and links from .edu and .gov-sites.
  • Trust Rank and Page Rank.

Also, the service displays new and lost links and referring domains for 90 days:

In the Top Pages section, you can explore pages that are at the highest positions. Also, serpstat gives an opportunity to explore your site’s anchors and their density. The report shows you the number of domains per anchor.

Site Audit

The service makes a complete audit of the site. Let’s go through the Serpstat’s audit checklist:

  • HTTP status code (4xx, 5xx);
  • Meta tags and headings issues(duplicates, missing tags, wrong length, etc.);
  • Accessibility and Indexation (canonical errors; flash elements; iframes; disallowed pages in robots.txt, ‘noindex’ tag issues);
  • Redirects and links (too many outgoing links, unnecessary redirects);
  • Server Parameters (presence of an SSL certificate, redirects between the www and non-www URLs, redirect from http to https);
  • Content issues (Lorem Ipsum placeholder text, missing body text, too large page size);
  • Loading speed.

The tool not only finds these errors on the site but also provides you with their locations and recommendations on how to fix them.


There is a free plan with a limited number of queries per day (30) and results per report (10). Paid plans price starts at $19.


  • Almost all tools of this tool can be applied to your own site as well as to your competitors’ site.
  • Best price/value ratio on the market.
  • Unique features and algorithms like Keyword clustering, Text analytics, Missing Keyword, URL vs URL.
  • Detailed analytics at the URL level (not only domain);
  • An opportunity to monitor positions of to-100 competitors in one project.
  • Automated email alerts.
  • Great visualization.
  • Comprehensive keyword research with a bunch of additional metrics and filters.
  • Chrome extension.
  • Great API service.
  • Free trial.


  • The number of databases and databases size currently isn’t  as large as competitors.
  • Can be slow sometimes.
  • Sometimes it couldn’t find data for the less popular keywords.
  • The ability to reach the same report in several ways may be confusing.
  • Slow updates (1-3 weeks).

Disclaimer: This is a guest post by Serpstat. The opinions and ideas expressed herein are author’s own, and in no way reflect Cloudways position.

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Jamil Ali Ahmed

Jamil is an Organic Search Manager at Cloudways - A SEO friendly hosting Platform. He has 14 years experience in SEO, and is passionate about Digital Marketing and Growth Optimization. Jamil is a Minimalist, Observer, Loves Nature, Animals, Food, Cricket & Mimicking :)


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