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SEO Best Practices: Why You Should Paginate Comments in WordPress?

April 9, 2014

3 Min Read
Reading Time: 3 minutes

First thing first, the new WordPress 3.8.2 is out now. I recommend everyone should update their version because it addresses an important security issue. The update is also available for the users of WordPress 3.7.x where it is suitably numbered as WordPress 3.7.2.

Wordpress Comment Pagination and SEO Benefits

Now, let’s jump to our topic.

Search Engine Optimization (SEO) has evolved so much that you can’t even ignore the smallest elements that matter. Most of the focus has now moved to the site structure and on-page elements. Without a doubt, websites with proper structures and proper implementation of on-page SEO elements are enjoying better results in SERPs after the Google Hummingbird update.

These days, SEO is all about engagement. If you are running a blog and allow visitors to comment on your website, they will add value to your pages in form of new content. Regular comments means fresher content on your website, and search bots (like Google Bot) love websites that have fresh content. As a result, the search bots will visit your website more frequently and your website will enjoy better crawl rates.

Increased crawl rates has its benefits. Firstly, whenever you add new pages and posts on your website then those pages will have higher chance of getting discovered and indexed. Secondly, you can capitalized on faster crawl rates by publishing industry announcements and news before your competitors and you will have higher chance of ranking higher on key terms. Thirdly, you will have a faster load time on mobile devices. Using these way, you can beat the competition.

See how all things are connected! By paginating comments, we can reap benefits that normally we don’t think about.

We start concentrating on fixing comments on our website and as time goes we become an authority in our industry.

The question is: Do all comments add value to your blogs?

NO!

Most webmasters and bloggers usually have to deal with comment spam—and it is a heck of a job. Spam comments are not only bad, but they can destroy your website as you may get eaten by the ever-hungry Google Panda. Here are some very common reasons:

  1. Spammy comments are usually duplicates spread across hundreds of other domains, and the Panda hates duplicates!
  2. Such comments usually have outbound links and too many outbound links from single page will drain your page of good link juices.
  3. Spammy comments will not add value to the topic and will leave a bad impression on your readers.

You need to be extra careful with spam comments. Comments can be valuable but they can also harm your website.

Method To Paginate Comments in WordPress

Adding Pagination is easy two step process.

  1. In your WordPress admin, navigate to Settings > DiscussionWordPress Comment Pagination
  2. Set “Break Comments into pages with” with 5 or 20.
  3. Finally, I like to display newer comments on first page. To make that happen, set “Comments should be displayed with the newer comments at the top of each page.”

That’s it really! Some people will be concerned with duplicate pages might say that paginating comments will create duplicate pages as multiple URLs are created, e.g. example.com/post-name/ has the original post, and if we navigate to second page of comments we will see the URL as example.com/post-name/comment-page-1/#comments, it will be considered as a duplicate of original page.

You can easily take care of this issue by using All in One SEO plugin and in General Settings, enable “Canonical URLs”. This will insert Canonical URLs on each comment post and link to original post URL.

All in One seo Canonical

You are all set now. You can reap a lot of benefits by paginating comments on your WordPress website.

Share your opinion in the comment section. COMMENT NOW

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Ahsan Parwez

Ahsan is the Community Team Manager at Cloudways - A Managed Cloud Hosting Platform. He loves to solve problems and help Cloudways' clients in any aspect he can. In his free time, you can find him playing RTS PC games.

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