Want to know how PPC campaigns can enhance your affiliate marketing efforts? Read on to learn some handy PPC affiliate marketing strategies.
Affiliate marketing has become a significant digital media channel for many online businesses including retailers, hosting companies, travel agencies and financial services among others.
Savvy affiliate marketers from around the world are earning thousands of dollars every day. So what’s their secret?
Any successful affiliate marketer will tell you that success in affiliate marketing requires time, patience and consistently learning from mistakes. It’ such a dynamic landscape that there’s no single recipe for success.
PPC Affiliate Marketing
The traditional affiliate marketing approach is simple. You build a website, create high-quality content, build a community of followers around it and over time, you reap rewards. However, in some cases, the traditional approach is not the most efficient solution. You might have to innovate and try new things. PPC or Pay-Per-Click marketing can be a great addition to the mix.
PPC and affiliate marketing – does it seem like a happy marriage? We at Cloudways are pretty sure it is!
Comparing Organic and Paid Marketing
When it comes to affiliate marketing, you can generally employ either organic or paid marketing strategies.
Organic strategies include what we call Search Engine Optimization or more commonly as SEO. High-quality content with Keywords boosts rankings. Having said that, organic strategies take longer to materialize.
On the other hand, paid marketing involves buying ads on websites or search engines. Paying for your ads means that you will have more control over who sees your content.
See: Top PPC Optimization Tips for Ecommerce Businesses
It’s never about organic vs paid marketing. A combination of the two will be an ideal strategy.
Focus on Organic Territory First
According to digital marketing guru Neil Patel, you should only go for PPC campaigns if you are sure you can generate enough income to cover the costs. This will only happen if you have built trust through your organic efforts.
Your audience will be more likely to click on your ads once they perceive you as a credible source. This happens when they have seen your honest reviews on Google’s first page.
Strategies to Win Pay-Per-Click Affiliate Marketing
The landscape of Pay-Per-Click affiliate marketing is highly competitive. Many ads compete for users’ attention and you need to stand out from the crowd. Let’s take a look at some winning strategies:
Select The Right Niche
First up, you need to find the right niche. You need to have at least some interest in the product or service you are looking forward to sell. People can sense insincerity from afar.
It is very important to understand your market inside out. What is your buyer’s persona? Why are they looking for the product they are? What are they looking to buy online? Why would they buy through your recommendation? Answering these and other such questions is key in PPC affiliate marketing.
Whether it is sports cars or web hosting, make sure that you are passionate about what you sell. Or at least be knowledgeable about what you are selling.
Carry Out Keyword Research
It is very important to find relevant keywords in your niche. What people are typing to find products is an insight you really need to have.
One of the most popular tools for keyword research is Google’s free Keyword Tool. It provides you with 12 months of historical search trends. Since Google is the largest search engine, it offers keyword depth.
Source: Google Keyword Planner
Now that you have a list of keywords, you would want to understand the user’s intent. For instance, just typing the word ‘Lego’ does not show buying intent. However, the phrase ‘buy lego set’ does.
Make sure your PPC campaigns revolve around purchase intent keywords.
Write Compelling PPC ads
Content is also the king when it comes to PPC affiliate marketing campaigns. You need to make sure that your copy is compelling and persuasive.
Your headline should hook the reader. They must want to learn more about the product. Here are some other tips on how to write an ad’s copy:
- Your offer should be compelling. A good copy will only make an impact if your offer is attractive.
- Write a clear call to action towards the end. The reader must know what to do exactly.
- Include the selected keywords in your copy.
- Use active verbs to stir action.
Here’s an example of a winning PPC ad copy
Build Effective Landing Pages
As an affiliate marketer, you should have a landing page. Landing pages are where your users are redirected to after they click your link.
It is important to study the landing pages of top affiliate marketers. Pay attention to how their landing pages are designed and how the offer is presented.
Make sure your landing page is free from clutter. Focus on one offer at a time. Too many choices confuse people.
Add pictures and testimonials. They make a really good impression.
Here’s an example:
Source: Vivid Board
Do Not Become a Thin Affiliate
It’s not just smart algorithms that make Google such a powerful search engine. Google also employs a team of quality raters that manually review search engine results. This is to ensure that thin affiliate websites do not make it to the top.
Thin affiliate websites do not offer any value to the searcher. They are just there to link the user to the merchant’s website. This is not a good practice for the user’s experience. Additionally, Google regards it as a spam.
Although it is mostly relevant to organic search. Google applies the same principles to PPC as well. Google does not want low-value PPC pages to appear on top results and will punish it.
Make sure your affiliate website has good, valuable content. Videos or blogs on product reviews or product comparisons can help you avoid being labelled as a thin affiliate.
Build a Community
As an affiliate marketer, you are not just a content creator. You are also a community manager.
It is very important to interact and engage with your audience. People will be more likely to trust you if you have previously helped them solve a problem without a self-serving intent.
This is part of your inbound marketing strategy. You help leads until they are ready to convert.
Work with Sellers’ In-House Marketing Team
This one’s pretty important and is quite often ignored. If you are working with a big brand, it is very likely that they have their own marketing department who might already be running PPC campaigns.
Now, as an affiliate marketer, you do not want to compete with their keywords. It will just be a waste of money.
Collaborate with the company’s marketing department and discuss your campaign including the keywords that you will be targeting. The idea would be to complement their efforts, not replicate them.
Finally, make sure that you have authorization from the merchant to run ads for them.
Do Not Be Afraid to Fail
Digital marketing, and PPC affiliate marketing specifically, is about trial and error. You have got to keep on experimenting and improving from these experiments.
Some combination of keywords will work best with certain campaigns, while others won’t. In fact, many affiliate marketers spend hundreds of dollars before earning profits.
Measurement is the key here. You need to track how your PPC campaigns are performing to get insights. You might need to amp up your math skills.
To Sum Up
PPC campaigns are a crucial component of digital marketing. If you run them smartly, you can reap incredible benefits.
Success with PPC affiliate marketing requires patience and commitment. From initial keyword research to the measurement of final metrics. It’s a process that savvy affiliate marketers have mastered over the years.
We at Cloudways have on-board a team of affiliate marketing experts and PPC experts for SaaS businesses. The dedicated professionals help affiliate marketers in every step of the go to succeed. Learn more about our web hosting affiliate program.
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Umair Qureshi works as Assistant Digital Marketing Manager for Cloudways- A Managed Cloud Hosting Platform. He loves combining creativity with skills and marketing with technology.