Marketing your Startup on a Tight Budget

by Tahha Ashraf  April 26, 2017

Do you think one cannot do effective marketing that fits in his pocket? Obviously, the case may not like this as we think! A startup can be promoted in a moderate budget too. All you needs is a perfect PR strategy and advertising that solely focuses on gaining the attention of the target audience.

Marketing your startup is a crucial task especially when the budget is tight. In fact, there are several ways of marketing a startup, but unfortunately, the majority of marketing campaigns need a larger amount of funds.

Marketing your Startup on a Tight Budget

You may have read several articles about marketing a startup without spending a dime but factually speaking, this isn’t like this. Publicity stunts, promotions, advertising campaigns need thick financing, but if done wisely, they are less likely to be fuelled up with liters of money.

Knowing the hassle of marketing in a limited budget, I have written this article to make this dilemma easy for you all. I am sharing a marketing strategy that is going to work for you if execute it in the right way.

Use Celebrity Power and Influence

It’s good to use someone’s goodwill rather than waiting to build your own. Same is the case with influencer marketing tactics. Social media influencers have usually an immense following, and their followers literally loves everything they do.

You can use social media influencers and make them a part of your marketing strategy. By this way, they will be promoting your startup via all of their social media platforms and the product will reach a massive number of their fans.

This marketing stunt isn’t costly and can bring excellent news for you regarding product reach and brand presence.

Give Reward for Reviews

As human looks up to God for rewards for his good deeds, It’s the same thing when it comes to marketing and PR. No one has the time to give your product or service a review but if they do so, make sure you thank them well.

Oh well, who doesn’t want to be appreciated? It’s always good to reward your reviewers with money or anything that makes them happy. It could be a discount coupon of your product or a small goodie bag. This gesture will not only make the reviewers feel good about your product, but it will also gather some good words of mouth for your startup as a whole.

Content Is Still King

It’s really important to make people read about your product. It’s even more important to make people aware about your niche especially when content is known as the king of online marketing.

Content marketing is perfect to spread awareness about your product through publishing articles on several available websites like LinkedIn, Medium, etc. These publishing platforms are a great source of marketing your product with least bucks involved.

This marketing strategy always proves to be fruitful as it brings your product and startup in the limelight.

Indirect Marketing on Facebook, Quora, Twitter

People are less likely to buy a product that is directly pitched to them. The modern marketing strategy always contains an approach of indirect marketing.

Social media platforms are a great opportunity for indirect marketing for those who want to grab it. For example, Facebook has different groups, discussion threads, and pages where people discuss dos and don’ts of the successful startups. Twitter has the power to attract users with a single tweet, and Quora has become the Google for askers.

All of these social media platforms can be used to increase the engagement of your product by discussing, answering, tweeting and backlinking your opinions to your product.

Make Use of Your Smartphone

A thing that majority of us don’t realize is the power of social media apps. Every application has a different following, and each app serves a different niche.

Snapchat, Whatsapp, Instagram, and lots of other apps can be used as an effective marketing tool. Be it making stories of your startup journey on Snapchat, mobile marketing is a very cost-effective trend to use.

Instagram can be used as a product catalog as it serves the genre of images. Similarly, WhatsApp is undoubtedly the best way to communicate with your audience.

Youtube for Your Startup

YouTube is the largest online video platform to promote your products. You may upload videos about your startup journey or give your audience an insight of your upcoming products.

Videos are destined to reach more audience as they are less time taking and easy to understand. You can always promote your brand on Youtube and guess what? It doesn’t need a dime to be spent. All it takes is a smart branding strategy and creativity to make your brand presence on YouTube.

Get Live With Facebook Live

It is no secret that video marketing is taking over the Internet by storm. Most of the content marketers and organizations are busy in promoting their brand primarily on Facebook.

Facebook Live is a great feature that lets you communicate with your audience without any roadblocks. This direct interaction excites the audience to buy a product as the communication builds trust between the seller and the buyer.

Giveaways to Industry Influencers

It’s always good to compliment the industry influencers and to give away some of your products means a lot of engagement. These influencers will be tweeting and commenting about your product that’s all that you want as a marketer. Moreover, these giveaways will bring some unbiased product reviews so that you can genuinely spot all the pros and cons of your product.

That’s All Folks!

Marketing isn’t always about spending big bucks to gain attention as sometimes, small gestures and intelligent use of social media bring in more organic engagement.

This article aims towards the problem of having tight budget marketing and all of these marketing strategies are immensely productive and cost efficient.

Social media websites, industry influencers, interactive applications, open discussion forums, publishing mediums are all opportunities for those marketers who want to put up a great show for their brand without spending much.

Do let me know how these tips were helpful to you and how do you see this startup marketing strategy especially when you don’t have much to spend.

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About Tahha Ashraf

Tahha Ashraf is a Digital Content Producer at Cloudways, a Managed Cloud Hosting Platform. He loves talking about brands and writes content related to online marketing. He is fond of creativity and writes poetry in his free time.

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