OneStepCheckout is turning 10 this year and growing stronger all the way. Founded in 2010, it’s a great time to look back at the Norwegian company’s success and outlook.
OneStepCheckout for Magento came into existence when its team of one developer and one sales guy identified a gap in the Magento market – a clear demand for a simplified checkout process. At the time, the Magento checkout process was 6 pages long. If you were part of the Magento community, you might remember the steps:
- Registration: log in/ create an account/ guest Magento checkout
- Billing address
- Shipping address
- Shipping method
- Payment method
- Order review
The process required too many clicks and back and forth across the various pages. It drove shoppers to abandon their cart at Magento checkout and without completing their orders.
The identification of this market gap, coupled with the highest coding and support service standards, made OneStepCheckout one of the best selling Magento extensions, with over 20,000 customers including Adidas, Benetton, Lindt, and Villeroy Boch.
How did they achieve that?
By focusing on the most critical area of any Magento store and developing expertise and knowledge over time. Day in day out, all they did was getting customer feedback and deploying solutions in the next version of their software. It still forms a large part of their process.
An interesting point is that the organization had set up a distributed team working remotely ten years ago. From the very beginning, the CTO operated from the west coast of Norway, an hour’s flight away from the capital city of Oslo where the CEO worked. This allowed them to hire the best developers and sales and marketing staff regardless of location, all of them working remotely and enjoying the flexibility.
Within the context of the COVID-19 pandemic forcing people to work from home, we can analyze how Magento OneStepCheckout extension was already a pioneer in that area. Here is a talk they gave about remote and flexible Work at Meet Magento NY 2018.
- Why Choose Magento 2 OneStepCheckout for Your Stores?
- How Magento 2’s Default Checkout Doesn’t Address the Reasons behind Cart Abandonment
- Features of Magento 2 OneStepCheckout
- Magento OneStepCheckout Extension Installation Using Cloudways
- Benefits of OneStepCheckout Extension for Magento 2 Merchants
- What Customers Say About Magento 2 OneStepCheckout
- Final Words
Why Choose Magento 2 OneStepCheckout for Your Stores?
By popular demand from its customer base, Magento OneStepCheckout extension developed by the following evolution of the Magento ecosystem. The challenge was to code the extension in a modular way to make it compatible and extensible with third-party vendors.
Three years later, the extension is the trusted choice of over a thousand Magento 2 stores, including Nestlé, Everlast and Russell Hobbs.
Some of the key reasons behind Magento OneStepCheckout extension success are:
- The team’s deep and rich experience with Magento checkout and market knowledge, gained by servicing stores across 40+ countries and probably all industry verticals
- The company’s business model, focused on constantly innovating only one product for the last 10 years, and offering a product that meets Magento 2 store’s needs
- Their reputation and customer base made them a standard, which lead to third-party vendors reaching out to them to ensure compatibility
One might argue that Magento 2’s native checkout has also improved on Magento 1’s. But it turns out it still doesn’t address the key reasons for cart abandonment.
How Magento 2’s Default Checkout Doesn’t Address the Reasons behind Cart Abandonment
According to a study by the Baymard Institute, a key reason why shoppers abandon their carts at checkout is being forced to create an account.
The second reason is a long checkout process spread over many pages. Research shows that the best converting Magento checkout requires less clicks from end users.
A third reason for cart abandonment is when shoppers can’t see order totals upfront. They expect to pay a certain price and when they see this inflated with sales taxes and shipping costs, they leave for cheaper options elsewhere.
Features of Magento 2 OneStepCheckout
Let’s have a quick overview about the features of Magento 2 OneStepCheckout extension:
Account Creation: Seamless Magento Checkout Flow
With OneStepCheckout for Magento 2, merchants can choose to add a simple tick box just below the email address field. This prompts the addition of an email address in the Magento checkout natural flow.
A Simplified Magento One Page Checkout that’s User Friendly and Easy to Fill Out
With Magento OneStepCheckout extension, only a minimum number of clicks is required. The whole process can be seen all at once above the fold, or within a couple of scrolls with its mobile responsive version.
Order Totals Displayed Upfront to Avoid Surprises
With Magento OneStepCheckout, the exact amount to be paid is displayed straight away and updated dynamically based on customer input, i.e. shipping options, shipping address and coupon codes.
A recent feature now allows shoppers to change the quantity of items, or even remove items directly from the total order summary.
Magento OneStepCheckout Extension Installation Using Cloudways
Access your Cloudways Platform and connect with SSH terminal. Run the command lines below to install the Magento OneStepCheckout extension.
composer config repositories.iosc_osc composer your_unique_channel_url
composer require "onestepcheckout/iosc";
php bin/magento module:enable Onestepcheckout_Iosc;
php bin/magento setup:upgrade;
php bin/magento setup:di:compile; #(if not in developer mode)
php bin/magento cache:flush;
Magento OneStepCheckout extension can be configured through the path
Stores > Configuration > Sales > OneStepCheckout
Benefits of OneStepCheckout Extension for Magento 2 Merchants
When you understand why consumers behave a certain way, you can pinpoint the exact issues they have and resolve them.
Magento OneStepCheckout extension is a fantastic solution that addresses all three checkout barriers at once.
The benefits are pretty obvious: a lower cart abandonment rate gets you more sales for the same traffic. Not only does your top line go up, your bottom increases too as you don’t have to pay for more traffic to convert more visitors into customers.
Not only that, but customers will enjoy your hassle-free Magento one page checkout and come back for more.
Last but not least, Magento OneStepCheckout extension is a cost-effective option. The extension is already pre-packaged, so there’s no need for the team to develop the best in-class-checkout. You can use one that is proven, rock-solid and benefit from feedback from thousands of Magento 2 stores. See Magento OneStepCheckout extension pricing.
What Customers Say About Magento 2 OneStepCheckout
“We saved 20 days of development. It worked great for our Nestlé project on Magento 2 Commerce. We know the product is approved by thousands of Magento stores before us, both in terms of front end interface that converts, but also in terms of backend ease of configuration and code quality.” – Erick Melo, CEO Webjump
“We’ve been recommending OneStepCheckout to all our clients since 2011. Their extension on Magento 2 is well coded, easy to install and customize.” – Danny Verkade, Magento Master at MD Cream Internet, and member of the board of directors at the Magento Association
Final Words
OneStepCheckout is such a popular extension in the Magento industry because of its reliability, performance and great support. If you are looking to evolve your Magento store and want to entertain your audience in a better way, OneStepCheckout is a great option.
Interested in trying this Magento OneStepCheckout extension? Do share your feedback.
Author Bio:
Thien-Lan Weber is the Chief Marketing Officer at OneStepCheckout. She’s a Marketing expert with 20 years experience including 10+ in eCommerce. She worked across France and Australia for companies such as Accenture, Clarins, Johnson & Johnson, eBay, and PayPal. In her spare time she enjoys spending time with her family, cooking and playing the drums in a rock band.
Abdur Rahman
Abdur Rahman is the Magento whizz at Cloudways. He is growth ambitious, and aims to learn & share information about Ecommerce & Magento Development through practice and experimentation. He loves to travel and explore new ideas whenever he finds time. Get in touch with him at [email protected]
