Magento has seen some notable development in the recent years. Thanks to all the developers in the Magento Community that created multiple tools and extensions to empower the platform. These tools and extensions provide vast improvements to the functionality and the customization aspect of the Magento store; helping business owners tailor their websites to cater different marketing needs.
Nowadays, merchants try to boost their sales using different marketing techniques. Typically, they send emails, newsletters, offer related products, and attract the audience with huge discounts, special promotions, and deals. However, the fact remains that not everything can be done directly via the Magento store. You need the right tools and extensions to create your marketing campaigns and make it visible and valuable to the audience.
Integrating marketing automation tools to your Magento ecommerce store is a worthwhile and high ROI effort. It is also a mandatory part of Inbound Marketing of your online store. However, finding the right ones that fit the needs of your business is a time-consuming task. To save you the time and effort, I’ve created a list of the best Marketing Automation Tools for Magento stores that are deemed to improve the prospects of your business.
If you are struggling with the tracking and analysis of your store’s performance, Metrilo is the perfect tool to get the insights. Metrilo is an ecommerce Analytics, CRM and Email platform that helps Magento stores in leveraging the data and boosting sales. It has three interrelated components: Analytics, CRM, and Email.
The Analytics part monitors major performance metrics such as acquisition channel, campaign effectiveness, conversions, revenue, retention, product performance, and correlations.
The CRM builds complete customer profiles including order history, product interactions, contact details, session recordings, CLV, etc.
The Email feature of Metrilo allows you to connect with all or specific customer segments directly from the platform. You can include CTAs, coupons, featured products and other promotional material in your emails. The component also features automated messaging based on specific customer action triggers such as cart abandonment, reengagement, transactional emails, upsells.
Springbot makes the process of automating, analyzing and personalizing Ecommerce marketing more efficient. Springbot empowers retailers with its all-in-one platform, data-driven marketing recommendations, and core useful features.
Springbot integrates with Magento to deliver the power of Big Data along with marketing automation and analytics to small and medium-sized businesses (SMBs), helping store owners increase conversions and ROI.
Agile CRM offers a proven all-in-one solution for building your customer base, increasing sales, and taking your online business to the next level.
Agile CRM is a cloud-based SaaS service that is mobile-ready, fast, and simple to use. With this tools, you can make the most of Agile’s modern features and integrations, easy implementation and great support at an affordable price.
It gets you actionable insights on everything. From buying patterns to cohort analysis and understanding customer actions. With Agile CRM you can ultimately increase retention and engagement on your Magento store.
MailChimp is a robust marketing automation tool that makes sure your emails and newsletters get to the right people at the right time. It targets customers based on behavior, preferences and previous sales. MailChimp integrates with Magento stores seamlessly. So, if you are a Magento 1 or a Magento 2 store owner, you can now use your customer data to personalize your marketing campaigns, sell more stuff, grow your business and increase your ROI with MailChimp simultaneously.
MailChimp triggers a series of emails with a single API request. You can use their built-in segmentation feature to build custom rules, delight your audience with a customized templates and once done, get in-depth reporting insights to make every automated series you send better than the previous one.
Mautic is a cloud-based marketing automation tool for Content Management, Social Media, Email Marketing, etc. It is an open source tool that is 100% customizable for your particular needs and situations. You can use it according to the way your business runs instead of changing your business to fit a piece of tool. As an open source solution, Mautic has capabilities to integrate with other open source technologies, such as Magento.
Mautic saves you from sending manual emails and offers plenty of other features. You can use it for the integration of social networks, campaign management, forms, questionnaires, reports, etc. to increase your sales. And of course, all of these features can be easily integrated with your Magento store.
Marketing efficiency for Magento stores is critical, and store owners can’t afford to spend most of the time on redundant tasks that can be easily replaced by a tool. Hence, the need for reliable and cost-effective marketing automation tool is necessary to automate the tedious tasks such as email, campaigns, promotions, social media, etc.
I would recommend you to automate the launch and process of your marketing campaigns with the help of one of the aforementioned tools and focus more on building strategies, improving User Experience and your business goals.