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Content Marketing Manager

Location: Pakistan

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Mission

Within 12-months, grow the Cloudways website & blog traffic 2X while growing awareness and perception for Cloudways as a thought leader in web hosting and as a partner for agencies and SMBs. Beat competitors like Kinsta, WPEngine, Siteground in search. Make Cloudways the leader in managed hosting space for developers, agencies, and all end-users. Lead content marketing team  to deliver 3X signups & conversions from organic, and create quality content which strengthens Cloudways brand identity.

Role Overview

The Content Marketing Manager defines and executes the strategy for content marketing initiatives across multiple platforms and formats, to drive thought leadership, traffic and sign ups. The role is both critical to establishing Cloudways as a brand, and  delivering quality traffic that converts to users.

Performance Accountabilities

Traffic & Sign Ups:
  1. Own and execute content strategy and plan to 2X traffic, signups and conversions from the blog within 12-months
  1. Outrank competitors on Key Landing Pages in next 6 months with 2X Traffic Improvement from Organic
  1. Own content for product launches to maximize and drive key performance outcomes 
  1. Own content team quality & efficiency KPIs
  1. Generate 2500 MQLs with 50 B+ Customer Case Studies in next 12-months

  Education & Experience/Skills: 

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