So you wish to take your WooCommerce based ecommerce business to the next level. I have two words for you: Facebook for WooCommerce.
Now social media has long been used to promote online businesses for as long as social media has been around. In fact, Facebook has evolved many of its features around the idea of promoting online businesses. A good example is the dedicated brand pages that are designed to promote online stores.
So if you are interested in using Facebook as a promotional channel for your WooCommerce store, read this guide to the end. I will start with the benefits of using Facebook for WooCommerce stores and then move on to the actual integration process.
- Why Use Facebook for WooCommerce?
- Benefits of Facebook for WooCommerce
- How Does It Work?
- Facebook for WooCommerce Plugins
- Integrate WooCommerce Store with Facebook
Why Use Facebook for WooCommerce?
Marketing and advertising lie at the core of any online business. In fact, these two areas are so fundamental that the entire platforms have been built or customized to these areas. Popular options include Facebook, Instagram, Pinterest, Reddit, Youtube, and many more.
Out of these options, Facebook has remained a popular choice. As you can see, in 2018, Facebook was the dominant social media platform with a 68.17% market share. The trend continues in 2019 with Facebook coming strong in the social media rankings competition.
Now Imagine the possibilities of connecting your WooCommerce store with Facebook so that you gain access to an unexplored market segment that you can tap for more sales and more revenues.
Benefits of Facebook for WooCommerce
For WooCommerce stores, in particular, Facebook offers the following benefits:
- Easy Reach
- Helps build customer relationships
- Analyze and track the results of advertising campaigns across devices
- Quickly start selling the products through Facebook pages
- All the store products and categories are automatically transferred
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How Does It Work?
Integrating a WooCommerce store with Facebook is a simple matter. The process is facilitated by plugins that take automates most of the process. In fact, the success of the process and subsequent operations of Facebook page depends upon the choice of the plugin.
So let’s start with the plugin list.
Facebook for WooCommerce Plugins
The good thing about WordPress/WooCommerce is the fact that there are always multiple options to get things done. In the case of integrating the WooCommerce store with Facebook, you can use one of the following plugins to get the job done:
- WooCommerce to Facebook shop
- Facebook for WooCommerce (By Facebook)
- Facebook for WooCommerce (By WooCommerce)
- StoreYa’s Shop to Facebook for WooCommerce
WooCommerce to Facebook Shop
WooCommerce to Facebook shop is a freemium plugin by the premium themes. This plugin allows you to easily connect your WooCommerce products to Facebook. It also allows you to sync and unsync the products at any time.
Some features include:
- Add a custom banner on the shop
- Use multiple languages and set up the Facebook store in your language
- Add unlimited products
- Schedule when you wish to sync your product to Facebook shop
- Choose your own color scheme
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Facebook for WooCommerce (By Facebook)
This is the official Facebook plugin which allows you to connect your WooCommerce store to Facebook shop easily. By using this plugin, you can install the Facebook pixel, upload your online store catalog, and create a shop on your Facebook page.
Popular features include:
- Maximize Facebook campaign results by adding Facebook Pixel on your website
- Easily build your audience by optimizing ads and campaigns
- Reach a relevant audience with minimum efforts
Facebook for WooCommerce (By WooCommerce)
This paid plugin allows you to connect your WooCommerce store to Facebook and grow your business. The plugin offers several important functionalities that simplify and enhances marketing campaigns.
Some of the features include:
- Create carousel ads for showcasing products
- Get detailed reports on ad and campaign performance
- Set up Facebook Pixel to build your audience and optimize ads
StoreYa’s Shop to Facebook for WooCommerce
With this plugin, you don’t have to customize and add the products individually. StoreYa’s shop to Facebook for WooCommerce does everything for you, including importing all WooCommerce products in just a few clicks.
Important plugin feature includes:
- Automatically import all the activities from Twitter, Pinterest, Instagram, and YouTube to Facebook.
- You can use the Like Box options to increase your sales
- Display Twitter feeds at Facebook pages
Now, let’s see how you can easily integrate WooCommerce store with Facebook.
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Integrate WooCommerce Store with Facebook
The integration process has two important prerequisites – a Facebook page, and plugin installation for WooCommerce store.
1. Create a Facebook Page
Log in to Facebook, go to the top right and click the “Create Page” option.
In the next window, you will see several options including Brand or Product, Local Business or Place, Entertainment, etc. In this case, I selected “Brand or Product”.
Next, choose a category and a name. In this case, I choose the “Clothing” category. Next, name the page as “My Shop”, and click the “Get Started” button.
Next, complete the page requirements (such as adding a profile picture, cover photo/video and filling out the About section), and click the “Save Changes” button. The Facebook page is now ready for action.
At this point, the page is fully functional. However, it is always a good practice to add posts and related page content to give the page a balanced look.
2. WooCommerce Facebook Integration
You can use any plugin for WooCommerce Facebook integration. For the purpose of this tutorial, I used WooCommerce shop to Facebook, an easy-to-use plugin with a great feature set.
Install Shop to Facebook for WooCommerce Plugin
To install the plugin, go to your WordPress Admin Dashboard, navigate to Plugins > Add New. In the right-hand panel, click the search bar and enter “WooCommerce shop to Facebook By StoreYa”. Next, install and activate the plugin.
Note: If you haven’t set up a WooCommerce store yet, I recommend a great guide: Install and Set up WooCommerce Online Store.
After activation, the tab for StoreYa Facebook Store plugin will appear in Settings > StoreYa Product Feed for WP-ecommerce.
3. Sign up for StoreYa
To sign up, follow these steps:
- Go to www.StoreYa.com
- Click the “Get Started Now” button.
- Signup with your email address, or log in using Facebook.
- Sign up to StoreYa
Once you are in, you will see several options, including “Facebook Shop”. Go ahead and click the “Read More” button.
Next, click the “Get App Now” button.
Next, choose your ecommerce platform. For the purpose of this tutorial, I went with WordPress with WooCommerce.
Next, to import the WooCommerce store to Facebook, add the URL of the store, and click the “Continue” button.
Next, click the Preview button and you will see the popup with the text: “Please log in, and choose the Facebook fan page you wish to connect your store to.”
Next, click the “Continue” button, select the Facebook page to add, and then click the “Add Page Tab” button.
You will be redirected to the StoreYa dashboard, and receive the success message: “Your store was successfully connected!”
Now it’s time to visit the Facebook store. For this, click the “Visit Facebook Store”. As you can see from the following screencap, all the products of the WooCommerce store are available on the Facebook store.
The best thing about the process is that everything on the WooCommerce store (all the products and categories) are automatically available on the Facebook store. Visitors can also check more details of the products under the “More Info” button.
Review the options and settings and once done, publish your store!
The best part is that when a user clicks the “Buy Now” button, they will be automatically redirected to the WooCommerce store product page.
Facebook is one of the most popular platforms for marketing and advertising your brands and products. You know why? Because there are millions of people who use Facebook, and you can tap this huge unexplored market to increase your revenues.
To set up audience retargeting campaigns, you can install Facebook Pixel on your WooCommerce store. Here is the complete guide on Facebook Pixel and how you can integrate Facebook Pixel with your WooCommerce store.
That’s it! I hope you can now easily connect the WooCommerce store to a corresponding Facebook store and see your sales go through the roof. If you need help, just drop me a line in the comments section. I will get back to you with a solution.
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Saud is the WordPress Community Manager at Cloudways - A Managed WooCommerce Hosting Platform. Saud is responsible for creating buzz, spread knowledge, and educate the people about WordPress in the Community around the globe. In his free time, he likes to play cricket and learn new things on the Internet. You can email him at [email protected]