How to Track Conversions for Your WooCommerce Stores

Running a WooCommerce store? You need to be super-efficient with tracking conversions.

The data you gather will help you understand your operations better, see what sales channels work best, and identify improvement areas.

In this article, I’ve extensively covered how to track WooCommerce conversions. We’re going to look at why conversion tracking is important, what metrics to track, best practices to improve WooCommerce conversions, and, most importantly, how to track WooCommerce conversions.

Remember, running an ecommerce store without a tight tracking system in place is an inefficient way of doing business.

Let’s get started!

What Is WooCommerce Conversion Tracking?

WooCommerce conversion tracking means trailing the actions of your visitors. By definition, in the eCommerce sector, conversion is counted as any action that’s taken by the visitors to advance the profitability of your business.

That said, conversions can be perceived differently across various business types

For example, generating hot leads by getting people to sign up for their newsletter can be a relevant conversion metric for a startup track. On the other hand, tracking how many people sign up for a free trial can be a relevant metric to track for a SaaS business like Cloudways.

Some common types of eCommerce conversions include:

• Making a complete checkout.
• Signing up for the newsletter or business updates.
• Downloads of resources such as guides for whitepaper.
• Online account creation/trial account creation (usually for digital items).
• Downloading an application.
• Social media engagement such as likes, shares, comments, etc.
• Participating in surveys or polls.

So, it’s different for everyone. But tracking them is crucial. There are several WooCommerce plugins that can help you track conversions.

You can also use these plugins to track conversions from various channels. As you pan out to different sale channels, you’ll need to track conversions for each to know which ones are driving the most conversions for your business.

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Why Track Conversions in WooCommerce?

If you don’t track WooCommerce conversions, you’ll be shooting the dark, potentially bearing loss.

Here are some reasons why it is important to track WooCommerce conversions.

1. Data-Driven Decisions

Tracking your conversions means you have the numerics at all times. And when numbers speak, very little wiggle room remains for guesswork. You can make business decisions based on the data gathered.

Also, you can double down on what works and stop putting in effort on what’s not reaping the desired ROI.

Use our: Free ROI Calculator

2. A/B Testing

Getting conversions isn’t easy. You must constantly test your funnels with the right copy, design, offer, checkout form, etc.

To get better results, brands and businesses launch variations of conversion points and see which works the best. By tracking conversions, you can run these tests and get validations for ideas that work great.

Check out our blog on: Landing page A/B testing techniques

3. Customer Insights

WooCommerce stores run best when they serve the customers the best.

By having numbers tell you what works, you can develop better ways of pleasing your customers. For instance, your 2023 BFCM campaign converted 100% of your target, but your 2024 campaign only managed 25%.

You can then look into the customer behavior and formulate a campaign for 2025 based on the performance of previous years.

4. Performance Monitoring

The CTR for a CTA. The conversion rate of a landing page. The downloads of a free guide that you publish. Monitoring performance is important to improve your conversion rate.

5. Strategy Refinement

In the end – you want sales!

Even if your conversion metric isn’t sales directly, you’d eventually want to pitch something to your MQL and SQLs and get them to do business with you.

So, when you know your conversion numbers, you can create better strategies for making sales. For example—knowing what channels give the best conversions, which CTAs caught the most clicks, etc. And then, based on the information, you plan and execute the sales strategy.

The benefits of tracking conversions are many.

6. Saving Costs

Eventually, you also save resources. When you know what gives results and what doesn’t, you’ll definitely make better financial choices. Tracking conversions stops you from investing in dead channels and helps you focus more on channels that generate better ROIs.

How to Track WooCommerce Conversions?

Now for the part you’ve been waiting for: how to track WooCommerce conversions. To do this, the simplest approach is to use a WooCommerce plugin to track conversions.

For this tutorial, I’ll be using WooCommerce Conversion Tracking. It is a freemium plugin with 40,000+ active installations. It can help you track your conversions from different marketing channels such as Facebook, Twitter (X), Google Ads, Perfect Audience, etc.

The plugin also gives you custom codes that you can use to track conversions from other platforms of your choice as well. Including your own WooCommerce store.

Now that I’ve given you a brief overview of the plugin we’ll be using, let’s look at how to install and use it.

Install WooCommerce Conversion Tracking Plugin

Follow the easy steps below to install the WooCommerce Conversion Tracking plugin:

• Go to your WordPress Admin Panel > Plugins > Add New.

• Search for “WooCommerce Conversion Tracking” and click Install Now.

• After the successful installation, click Activate.

The plugin is now ready for use. You’ll see it appear under the WooCommerce option, as shown in the image below:

Next, we’re going to take a look at how to configure the plugin we just installed to track conversions for different channels.

Configure WooCommerce Conversion Tracking Plugin

Alright, so here’s what the interface looks like.

On the left side, you’ll see all the platforms where you can use this plugin. On the right is the documentation that you can use for different platforms.

Also, you can see the list of premium features that’ll unlock once you become a paid user.

With all that said, here’s how to set up the plugin with Facebook, Google Ads, Twitter (X), and other platforms to track your WooCommerce conversions.

Track WooCommerce Conversions on Facebook

You’ll need the Pixel ID to get started with Facebook. Below you can see the events that you can checkmark and start tracking.

Here’s what you can track with the free version:

•  Add to Cart
•  Initiate Checkout
•  Purchase
•  Complete Registration

Pro members unlock the following features:

• View Product
• View Product Category
• Search
• Add To Wishlist

To get Pixel ID, click “Find the Pixel ID from here”.

Now, you’ll be redirected to Facebook Events Manager. From here, I’ll choose the Partner Integration option.

Complete the setup wizard to connect your WooCommerce store with Facebook Ads. This will allow you to track events from Facebook. To do this, you’ll be required to install a plugin on your WooCommerce store to establish a connection.

Track WooCommerce Conversions on Google Ads

You’ll need the Google Ads Account ID to start with that platform. You can easily get if you have access to your Google Ads account.

You can track purchases using this plugin, and pro members can also track complete registrations.

Track WooCommerce Conversions on Twitter (X)

Free members can track purchases on Twitter, and pro members unlock two new features:

• Add to Cart
• Complete Registration

Custom Tracking

You can track your conversions from other channels as well.

The plugin offers you shortcodes that you can use to implement JavaScript tracking. It’s simple to use.

The codes are compatible with any JavaScript code, thus giving you lots of room for customized tracking for your WooCommerce store.

Additional Options for Premium Members

If you are a paid member, you can access 2 other platforms: Perfect Audience and Bing Ads.

Track WooCommerce Conversions on Bing Ads

For Bing Ads, you’ll need a UET Tag ID to connect with the plugin, and you can track the purchases.

Track WooCommerce Conversions on Perfect Audience

For Perfect Audience, you’ll need an Advertiser ID. Once connected, you can track:

• View Product
• Add to Cart
• Initiate Checkout
• Purchase
• Complete Registration

Important Conversion Metrics to Track in WooCommerce

Now, tracking the right metrics is crucial. You don’t just need to monitor user actions but other activities, leading to better user interaction.

So, let’s have a look at some important metrics you’ll need to monitor while running your WooCommerce store. Let’s get down to it!

1. Sales Conversion Rate

This is important. Don’t just track the sales but also monitor how many people interacting with you convert. Knowing this metric will help you better the sales conversion rate. The industry average for Ecommerce businesses is 1-3%.

So, if you manage above that, those are pretty good numbers.

2. Shopping Cart Abandonment Rate

People who abandon carts are warm leads. These are the ones who flew away at the final stage. Knowing their percentage will help you understand so much.

A small percentage of people will always leave the carts; you can do nothing about it. But if the numbers are exorbitant, then that’s concerning.

Maybe your checkout process is too complex. Maybe there’s an additional fee that showed up at the end moment. Only tracking and analyzing the numbers will tell.

3. Click-Through Rate

When you launch campaigns, you’d want people to click on your messages, CTAs, emails, etc.

Tracking the click-through rate will show you how impactful the messaging is. And by knowing these numbers, you’d know whether your messages work fine or there’s room for improvement.

You can also track your A/B testing campaigns under the CTR tracking and see which messaging is more action-oriented and gets more clicks.

4. Web Traffic and Sources

Knowing this is crucial. If you are driving traffic to your store via different sources, that’s conversion tracking.

Your posts on different social media platforms were compelling enough to make people click and visit your store. So, track your traffic and sources. Tracking this metric will also help you identify your hot and passive channels.

Then, see what you can do to grow the passive channels and how you can encash the hot channels.

5. Customer Acquisition Cost (CAC)

Don’t just lose money on ads without calculating their ROI. You should always know what it costs for your business to acquire customers.

Here’s how you do it:

Knowing this number will help you accurately calculate your profit margins. Most stores only focus on their sales without calculating their actual spending. As a result, they get miscalculated revenues and inflated profit figures.

Best Practices to Improve WooCommerce Conversions

So, all is done. You now know how to track conversions. You know what metrics to follow to run the store better. And now you want tea on how to grow your store and get better conversion rates?

Well, I’m here to assist you with that. Let’s see some best practices to improve conversion rates for your WooCommerce stores.

1. Work on Landing Pages

Landing page conversion is the bread and butter for any WooCommerce business. Following the landing page best practices will definitely boost your conversion rates. A few tips to get started would be:

• Give limited options to avoid confusing users.
• Keep the web copy very compulsive to make users take action.
• Keep the design elements minimalistic to avoid distracting the users.
• Keep the checkout process very simple. Complicated pages result in higher cart abandonment rates.

Look at the Cloudways signup page above. It’s not cluttered so it doesn’t distract users. It has a clear offer. And it’s just designed for people to act. Most of the elements for a good landing page are covered here.

Make sure you do the same for your stores.

2. Improve Store’s Speed

Remember, you’ll struggle with conversions even with the most aesthetically pleasing and UX-friendly landing pages if they load at turtle speeds.

Your pages should load quickly so that your users don’t bounce away because of slow speed. There are a few tips to ensure a fast website:

• Choose a light WooCommerce theme.
• Optimize your site’s code by cutting out the garbage code.
• Uninstall deactivated plugins.
• Keep your plugins up-to-date.
• Choose a fast WooCommerce hosting service.

3. Add Exit-Intent Popups

Leave no stone unturned to make your visitors convert. With exit intent popups, you can share exciting offers that will grab attention and make users want to act.

• Zutano utilizes exit-intent pop-ups to great effect, using a discount to encourage newsletter sign-ups.

So, that’s one way to increase conversions.

4. Leverage Social Proof

Encourage people to buy from you by sharing the positive experiences of your other customers.

But be sure not to share the ones that appear unnatural or forced, as that’ll make your customers think that something is fishy, and they’ll bounce away!

Cloudways has a section that covers all the reviews on its landing page. Plus, they are all linked to the original reviews so that customers can verify that they aren’t fake.

People love to buy things that others love. So, do leverage social proof.

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5. Conduct A/B Testing

Test, test, and test your offers and messaging. And keep tracking the results they deliver. Aggressive A/B testing will help you find the right fit for your customers and boost your conversion rates.

You can test with designs of the pages, UI/UX, web copy, CTA copy, etc. The point is to keep testing until you find your store’s perfect match. Some tools that you can use for A/B testing are Crazy Egg, Kissmetrics, Hubspot, and AB Tasty.

Summary

Tracking WooCommerce conversions is crucial for your store’s growth. Because you can only serve the customers better when you know what works and what doesn’t.

Growing the store isn’t really rocket science. Just have a quick loading store with the basics right, and you’ll start seeing results. And, of course, tracking them will help you get even better.

Hopefully, now you know how to track results and the elements that’ll help you get better conversions. So, get to work, and we hope that you get awesome results!