Presenting reviews on your homepage has a twofold advantage: it builds trust, increases visitors’ stay time, and reduces bounce rates.
Statistically, products with an average rating of four stars and higher are bought in 94% of all cases. This should be enough for you to understand the importance of harnessing the power of social proof to improve your online reputation and separate yourself from competitors.
Magento 2 is a highly scaleable eCommerce solution for store owners. Similarly, Yotpo is one of the top review collection and trust-building software deployed in over 2,000 Magento stores, including Moroccanoil, Everlast, and Adore Me.
In this guide, I will integrate Magento 2 (Adobe Commerce 2) with Yotpo Review Extension in just a few clicks and show you how seamlessly you can import your existing user-generated content from other solutions.
So without any further ado, let’s start our Magento 2 Yotpo integration guide.
What Is Magento 2 YOTPO
Yotpo is an extension that seamlessly integrates with Adobe Commerce (Magento) stores, effectively utilizing user-generated content to enhance customer trust and drive sales, ultimately empowering long-term value.
For eCommerce store owners, customer feedback is pivotal in elevating product sales. Yotpo’s innovative marketing retention platform presents solutions to help brands stand out amidst the competition and cultivate deeper connections with consumers.
Magento Yotpo successfully transforms one-time shoppers into loyal customers through strategic marketing techniques that enhance sales and conversion.
For additional insights on Magento eCommerce, you can explore our informative Magento eCommerce blog.
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Importance of Customer Reviews and UGC (User Generated Content)
Earning trust and connecting with customers is vital in eCommerce. Customer reviews play a big part in making shopping experiences better. But when customers don’t leave reviews, it can give a bad impression of the brand.
According to statistics, UGC-enabled websites can see a 20% boost in repeat visits and an increase of up to 90% in time spent there. Furthermore, UGC posts have a 28% greater engagement rate on social media than brand posts.
Online shoppers respond better to the authenticity of customer-created content, like Instagram photos showing customers wearing products or reviews rating a recent restaurant visit.
We have long known the value of customer reviews, but recently, visual user-generated content has become increasingly valuable for brands.
User-generated content has an enormous impact on a brand’s social growth. Let us explore some other benefits below.
Benefits of Using Magento 2 Yotpo Extension
The Magento 2 Yotpo extension offers several advantages that can boost your operations and marketing effectiveness. Let’s take a look at a few key ones.
SEO Advantage Through Rich Snippets
User-generated content holds significant value in enhancing your search presence on Google. Reviews play a crucial role in boosting search visibility for SEO, and meeting the ongoing demands of your website.
User-generated content also fosters conversations among customers. Naturally, when customers read positive reviews about your product or service from other customers, why wouldn’t they convert?
For eCommerce platforms like Adobe Commerce (Magento), managing a vast array of products, user-generated content is a gem.
It fuels SEO through social media, improves SERP rankings, and more. With Magento YOTPO Reviews, you can amplify customer-generated content, spanning product reviews and testimonials, to evaluate a website.
To delve deeper into optimizing your Magento store’s SEO, check out these insightful tips on the best Magento SEO extensions.
Improved Conversions Rate Tracking
YOTPO’s other benefit is that when a customer interacts with Yotpo Reviews or any page like checkout, it automatically sends the data to the YOTPO Conversion tracking system for in-depth analysis.
See, when a customer engages with Yotpo Reviews on your website, a tracking session begins. This session keeps tabs on whether the same customer goes on to make a purchase.
Monitored widgets encompass:
- Reviews Widget
- Star Rating
- Q&A Widget
- Reviews Carousel
- Reviews Tab
- On-site Galleries
This comprehensive tracking enhances your ability to measure and improve conversion rates effectively. For an in-depth understanding of optimizing Magento store elements like the Reviews Widget, check out our guide on the Magento 2 Modal Widget.
Streamlines Trust and Credibility
Yotpo helps more than 10,000 Magento stores boost trust and sales using customer reviews and increasing how many people buy things. Good reviews from customers make businesses more trustworthy.
Yotpo works smoothly with your Adobe Commerce (Magento 2) store, so you can grow your business by getting customers to recommend you and making them want to buy from you again.
Offers Competitive Edge
Leveraging cutting-edge technology, Yotpo empowers small and established businesses with user-generated content with the tools to grow and succeed.
Positive reviews drive higher conversion rates, creating an advantage over competitors. The integration utilizes social proof to sway decisions, while interactive features enhance engagement. Analytics provide valuable insights for tailored strategies, cementing your position in the market.
Installing Yotpo Extention on Magento 2
You can install Yotpo from the Adobe Commerce Marketplace or directly with Composer. I’ll show you both the methods below.
Install Yotpo Extention on Magento 2 Using Adobe Commerce Marketplace
The Yotpo module for Adobe Commerce (Magento) 2 can be installed as any other module through the Adobe Marketplace. Here’s how:
- Log in to the Adobe Marketplace.
- Add the Yotpo module to your cart.
- Complete the checkout process. No payment or payment details are required at this stage.
- Click Install, and then select the relevant version.
- Follow the instructions to complete the installation.
Install Yotpo Extention on Magento 2 Using Composer
- Open the command line.
- Run the following commands one after the other in your Magento 2 installation root directory.
composer require yotpo/module-review
composer update 'yotpo/*'
php bin/magento maintenance:enable
php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento setup:static-content:deploy -f
php bin/magento maintenance:disable
php bin/magento cache:flush
Note: To install a specific Yotpo plugin version, just add the version number at the end of the command, for example, “composer require yotpo/module-yotpo-combined:4.0.1”. The most recent version will be installed if you don’t include a version number.
Setting Up Yotpo Account
Before configuring the Magento 2 YOTPO Extension, you must create a YOTPO Account and get your access keys. Follow the below instructions to create an account:
- Create a free YOTPO Account or Login to the Yotpo Reviews admin.
- Next, Select Your Ecommerce Platform and Magento Store URL where you want to configure the YOTPO and click on the Create account button.
- Next, choose a product.
- In this case, for example, I selected Reviews and proceeded to the next step. Here you can step up the Review requests Email. If you wish to configure, click Customize Widget or Skip it.
- Next, customize the Reviews Widget to visualize the appearance on the product page, such as color, and proceed to Integrate.
- Scroll down and Click on the Finish Installation button.
- With all that done, you will now see the dashboard.
- On the dashboard, in the top right corner of the screen, click the Profile icon (🧑🦱).
- Select Store Settings. Your app key is at the bottom of the General Settings section.
- Next, retrieve your secret key. The secret key is sometimes referred to as your API secret. To retrieve your secret key, follow the steps below.
- From your General Settings, click the Get Secret key. You will receive an email with a verification code to the email address associated with your account.
2. Paste the code from the email and click Submit. Your secret key will be revealed on the next screen. Remember, only share your secret key with parties that should have access to your data!
Configuring Yotpo Review Extension
- Log into your Magento 2 Admin account.
- Click Stores > Configuration.
3. From the Store View dropdown, select the relevant store view.
4. From the menu on the left, select Yotpo.
5. Click Yotpo Configuration.
6. Next, to Enable Yotpo, select Yes.
7. Enter your app key and secret key, as discussed in the above section.
8. f you want to keep the default order sync settings, click Save config. All of your orders will be synced to Yotpo. If you want to make changes, update your Order sync settings before saving.
Now go to the Frontend of your Magento 2 store, and go to any product. You will see an interface similar to this:
Customers can now submit as many reviews as they want.
Best Practices for Magento Yotpo Extension
There are several tools that Yotpo provides you to help your store increase reviews and sales. Learn how to utilize our best service to help your eCommerce store grow.
- After enabling the Yotpo module, it promptly dispatches automatic review request emails to your previous customers. Before activation, ensure you customize the template for the automatic review request email. For comprehensive insights into optimizing your email marketing strategies for platforms like Magento, visit our guide on Magento Email Marketing Platforms.
- Adding the widget to the product page helps to increase the conversion rate of the store.
- Create an extra reminder after the initial reminder. Only customers who have yet to write an original review will receive this second reminder, so you don’t have to worry about spam.
- Yotpo never wants to spam your customers. Therefore, you should allow your customers the choice to unsubscribe from your emails at any time through the Automatic Review Request emails if they need to.
- To make the most of your Manual Review Requests, you should clarify to your customers that you are asking them to leave a review of your overall shop experience.
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Advanced Features of Magento 2 Yotpo
There are several advanced features that Yotpo provides you with to help your store increase reviews and sales. Here are some of those features:
Social Sharing Integration
Magento 2 YOTPO Extension provides additional value to the reviews by sharing it with any Social platform – Social Sharing. It lets your customers share product and site reviews on social media.
Loyalty and Reward System
A customer loyalty program is a program your business offers that rewards customers for their continuous purchases from you.
Yotpo is an incentive marketing platform that helps you build a custom loyalty program, whether tier-based, a point system, or referrals, to engage your existing customers and reach new ones.
To learn more about Yotpo’s Loyalty & Referrals system, please refer to a complete guide here.
Email Campaign
Email is the most extensive solution to use by eCommerce platforms for massive communication that directly builds a strong relationship with your customers.
Yotpo allows you to build personal customer relationships with captivating email and SMS marketing experiences. Installing Partner apps in SMS & Email extends your business opportunities and makes SMS marketing campaigns more powerful.
Yotpo offers integrations to increase Magento 2 store sales, manage customer support, execute different E-Commerce marketing strategies, and more.
Final Words
In the end, Magento 2 Yotpo is a real game-changer for online stores. It turns buyers into fans by showing their reviews. This builds trust and makes your store easier to find on the internet.
Good reviews also help more people buy things from you. Yotpo makes your products look even better by showing what others think.
And the info it gives also helps you make smarter decisions. So, with Magento 2 Yotpo, your online store can really shine and be a big hit!
Hopefully, our guide made it super easy for you to integrate the Yotpo extension into your Magento 2 store.
Feel free to ask any questions if you have any confusion. If not, we suggest you explore the full potential of Magento 2 with Composer and Cloudways-managed Magento hosting and take your online business to new heights!
Frequently Asked Questions
Q. What is Yotpo Used for?
A. Yotpo is a user-generated content marketing platform that lets brands collect, manage, and curate user-generated content from consumers from a single platform.
Q. What is Yotpo’s review for Magento?
A. Yotpo is an end-to-end eCommerce marketing platform with the most perfect solution in Magento for customer reviews, visual marketing, SMS, loyalty, referrals, and subscriptions.
With the Reviews and SMS extension for Magento, you can leverage social proof to increase trust and sales, make better business decisions based on customer feedback, and engage customers in the moments that matter most with SMS campaigns and flows.
Q. Does Magento 2 Yotpo help with SEO?
A. When the user searches for a specific product on the site, yotpo displays the review collection from past buyers that leverages trust and drives sales. Magento 2 Yotpo product reviews boost traffic through SEO social media posts, thus driving traffic to land on the site.
Jyotishna Kumari
Jyotishina is the Magento Community Expert at Cloudways and has 4 years of experience in web development. She has worked on e-commerce sites since the turn of the millennium and was working with Magento before version 1 was released. She loves to travel and explore new ideas whenever she finds time. Get in touch with her at [email protected].
