Are you looking to turn your ecommerce website into a highly profitable business? Then you need a Midas touch, and the secret ingredient is Magento SEO extensions.
In this blog, we’ll cover the best Magento 2 SEO extensions and the importance of SEO optimization for your Magento website. We’ll also provide Magento SEO best practices, tips, and strategies to help you enhance your website’s visibility and drive more traffic to your online store.
With the help of Magento SEO extensions and best practices, you can take your ecommerce website to new heights of profitability.
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Best Magento Free & Paid Extensions: At a Glance
|#||Extension Name||Rating||Number of Reviews|
|1||BSS Commerce Magento 2 SEO Extension||4.9||832|
|2||Magento 2 SEO Extension by Mageplaza||4.8||483|
|3||SEO Suite Ultimate by Mageworx||5||324|
|4||Advanced SEO Suite by Mirasvit||4.5||26|
|5||SEO Content Optimization by ReloadSEO||5||116|
|6||Magento 2 SEO Suite Ultimate Extension by Magefan||5||3|
|7||Ultimate SEO Suite by AheadWorks||5||16|
|8||Canonical URLs Magento Extension by FMEAddons||5||N/A|
|9||Advance Sitemap & SEO Suite||5||2|
|10||Magento 2 Google Rich Snippets||5||1|
Top Free & Paid Magento SEO Extensions
Let’s see the top Magento SEO extensions to help you bring more traffic and capture more leads.
1. Magento 2 SEO Extension by BSS Commmerce
BSS Commerce Magento 2 SEO Extension is a one-stop solution for all your SEO needs. This feature-enriched SEO extension grabs the visitors’ attention by showcasing product snippets in SERPs and attributes such as price, rating, review, availability, etc.
You can easily generate HTML/XML sitemaps containing products, categories, CMS pages, and additional links. Also, you may use the robot meta tags to instruct crawlers to index websites and HREFLANG to avoid duplicate content.
Use this Magento 2 SEO extension to optimize your Magento store at a competitive price of $149 for community and enterprise versions 2.3.x – 2.4.x.
Rating and Reviews
BSS Commerce has an excellent 4.9-star rating on Trustpilot based on 832 reviews. Most people love this extension for its customizability.
2. Magento 2 SEO Extension by Mageplaza
Magento 2 SEO extension by Mageplaza is among the most popular choices if you seek a robust and affordable solution for your online store. It provides useful and out-of-the-box SEO features such as canonical link meta tag, structured data, URL rewrite, sitemap integration, canonical URLs, image optimization and SEO checklist, etc.
The SEO functions help improve your store’s rankings on the search engine results pages, driving high-quality traffic to your website. Mageplaza SEO extension comes in 3 versions:
- Standard ($99)
- Professional ($299)
- Ultimate ($349)
It also supports multi-stores for your business expansion. You will receive lifetime free updates and free support for one year. The extension is compatible with Magento Open (Community), Magento Commerce (Enterprise), and Magento Cloud 2.2.x, 2.3.x, and 2.4.x.
Rating and Reviews
Mageplaza has earned an excellent 4.8-star rating on Trustpilot based on 483 reviews, the majority of which are positive. Most users seem to be impressed by their fast support.
3. SEO Suite Ultimate by Mageworx
SEO Suite Ultimate offers dynamic functionality for optimizing your ecommerce store. It provides dynamic templates to manage your ecommerce site’s navigation.
You can create customized canonical tags for products, automate robot.txt file editing, optimize URL structure, and generate SEO reports via this extension.
This Magento SEO plugin also supports rich snippets within your web pages. With many benefits, the SEO Suite works well with all Community Editions and Enterprise Editions. You can get SEO Suite for $299.
Rating and Reviews
SEO Suite Ultimate extension for Magento 2 has a 5-star rating based on 324 reviews, but it has no presence on Trustpilot.
4. Advanced SEO Suite by Mirasvit
The Advanced SEO Suite by Mirasvit is a comprehensive tool that offers a wide range of features to help ecommerce websites optimize for higher search engine rankings. This suite includes advanced SEO templates for generating meta tags, descriptions, and H1 tags and the ability to overwrite them for any store URL.
It allows websites to display rich snippets in Google search results, format category and CMS pages for Facebook, Opengraph, and Twitter, and add crosslinks to pages in their store. The suite also enables users to set up 301, 302, or 307 redirects for any site URL, make product and image URLs SEO-friendly, and define canonical, language, and relationship tags for any page.
Additionally, the suite offers real-time SEO evaluations with a toolbar and generates advanced front-end HTML and XML sitemaps for Google. The Mirasvit Advanced SEO Suite is an ideal tool for ecommerce websites looking to optimize their website for relevant search terms related to product categories.
Advanced SEO Suite by Mirasvit supports Magento version 2.3. – 2.4.6* and is available for $149.
Rating and Reviews
Advanced SEO Suite by Mirasvit has a 4.5-star rating on Trustpilot based on 26 excellent reviews. And on their website, the extension has 185 5-star reviews.
5. SEO Content Optimization by ReloadSEO
The ReloadSEO extension is a unique Magento SEO extension that makes producing optimized content a breeze. The extension’s algorithm gives you near-real-time feedback on how well your category and product pages are optimized for SEO. The score in the product index view lets you easily sort products as per their optimization rate.
This Magento SEO optimization extension also helps you improve conversion rates and AdWords’ quality scores. The extension starts at $59 per month or $590 per year and goes up depending on the number of SKUs in your store.
It comes with a free 14-day trial, so you may try it risk-free!
Rating and Reviews
ReloadSEO also has great reviews. Based on 116 reviews, the extension has amassed a 5-star rating.
6. Magento 2 SEO Suite Ultimate Extension by Magefan
Search engine optimization can be tiresome and time-consuming, especially when optimizing multiple things simultaneously. But the Magento 2 SEO Suite Ultimate Extension allows you to cover technical and on-page SEO with no prior SEO knowledge.
Mafefan’s SEO Suite Ultimate is a bundle of 7 extensions targeting different SEO features. You can elevate your SEO strategy, improve overall CTR value, and optimize your store with the best SEO practices.
Using this SEO plugin, you can also set up hreflang tags, configure OG tags, and create responsive HTML sitemaps and multiple product-rich snippets.
This extension helps you stand out in the search engine, improve user experience, and generate valuable, targeted traffic to your store. And you can get it for a mere $177.50.
Rating and Reviews
Although Magento 2 SEO Suite Ultimate Extension doesn’t have a presence on Trustpilot, it has 5-star reviews on its website based on 35 reviews.
7. Ultimate SEO Suite by AheadWorks
Ultimate SEO Suite is among the few Magento SEO extensions that provide multi-store support for your ecommerce website. This extension lets you include canonical URLs in the Google sitemap. It also allows you to set up and structure your ecommerce website for optimal SEO performance.
This extension helps you to split your sitemap into small, easily manageable files, and also indexes pictures on your website. A differentiating advantage of this module is that it automatically changes long URLs into canonical URLs.
Rating and Reviews
Ultimate SEO Suite has mostly 5-star reviews on its website based on 16 reviews, but it doesn’t have any presence on Trustpilot.
8. Canonical URLs Magento Extension by FMEAddons
Do you want to generate canonical URLs for your ecommerce website automatically? If so, then go for Canonical URLs Magento Extension by FMEAddons.
It’s a simple extension that helps search engines select the most relevant pages as per the number of visits based on categories. This makes it easy for you to attract more visitors to specific pages.
This Magento SEO extension also helps you detect and get rid of duplicate content and provides correct URLs from databases for your CMS pages. It also lets you add a drop-down menu to your ecommerce store. You can choose to manually or automatically generate canonical URLs.
Best of all, it is free.
Rating and Reviews
This free extension also has mostly good reviews with 5-star ratings, but it has no presence on Trustpilot.
9. Advance Sitemap & SEO Suite
The Advance Sitemap extension works best in combination with the SEO Suite extension. It helps you generate the sitemap automatically. It also allows you to track the frequency of the fields per the priority of each field, and lets you set the frequency yourself.
You can showcase frontend tabs on your website to make it even more attractive. The extension is fully compatible with Magento Community Editions 1.4.x – 1.9.4. It is available for $52.
Rating and Reviews
The Advance Sitemap extension might be a very useful tool, but it doesn’t have a lot of reviews. It has no reviews on Trustpilot but it does have 2 5-star reviews on its own website.
10. Magento 2 Google Rich Snippets
The Magento 2 Google Rich Snippets adds structural data to your product pages, improving search engine understanding and resulting in higher click-through and lower bounce rates. It accurately displays your website’s hierarchy with breadcrumbs, making it more user-friendly for customers and search engines.
Compatible with Magento 2 versions 2.3.3 – 2.4.x, including cloud edition. You can get this extension for £104.99 on the Magento marketplace.
Rating and Reviews
The Magento 2 Google Rich Snippets extension doesn’t have a lot of reviews. It only has one 5-star review on its website but no reviews on Trustpilot.
Is SEO Important for Magento Stores?
The quick answer to this question is Yes! Let’s drill deeper to understand the “why” behind this answer.
SEO Helps Visitors Find You
In most cases, organic search is often among the revenue sources. For many businesses, Google contributes a major chunk of profit by sending appropriate traffic to the store. If it doesn’t happen for your business, you’re lacking something really important.
Organic search has become a crucial factor in the decision-making process for many consumers as they start their buying journey through search engines.
Ignoring Magento 2 SEO means you’re risking your visibility to the potential customers beginning their buying journey. And you will lose a pool of potential leads when your products aren’t visible in search results, ultimately losing conversions.
SEO is a Cost-Effective Way to Grow Your Bottom Line
Enhancing your business’ brand voice without spending a single penny is a serious challenge. Sure, paid marketing tactics like PPC and Google Ads are massively impactful. But they are costly.
So the best, most effective, and cheapest way to make it to the top SERPs is via proper SEO optimization.
Successful businesses allocate most of their resources to tactics essential for achieving their goals. Since Magento SEO plays a vital role and reduces the high costs of getting customers, it gets a good chunk of the resources.
In highly competitive industries, paying for website traffic can cost thousands of dollars per click. But with effective Magento SEO analysis and strategies, you are less dependent on paid traffic. You can still buy ads and run paid campaigns, but SEO can be a lifesaver if money is tight!
With paid advertising, the traffic drops the minute you stop paying. In contrast, SEO is known for giving consistent results.
If you deploy industry-standard SEO techniques, the results will last longer and be more effective. SEO takes time to grow as it requires a constant analytical approach. That said, you can layer upon what worked for you and keep your Magento 2 SEO strategies in place until you achieve your target and dominate the SERPs.
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Tips to Optimize Your Magento SEO
Displaying your Magento store in search results and getting it ranked on top SERPs needs proper optimization, and that too from the content perspective. So here are some Magento SEO optimization tips to optimize SEO for your Magento store.
1. Define an SEO Optimized URL Structure
All search results displayed on the search engines on top ranks have an SEO-optimized URL structure. Here are some tips for defining the URL structure for Magento SEO optimization.
- URL must have a targeted keyword in it
- Keep your URL brief (385px max)
- Define a consistent URL structure throughout the site
- URL should be in lowercase
2. Properly Optimize Meta Details
Write the meta title and description properly while adjusting the focused keyword to improve Magento SEO. This information is a decisive factor for a user to visit the site or not. Here are some tips on writing an optimized meta title and meta description:
- The meta title should be brief (580px max), catchy, and must be related to the relevant search term.
- The meta description can be a bit detailed (990px max) and carry some content related to the targeted page and search term.
3. Page Information and Structure
The content displayed on a page should cater to information related to the targeted key terms and must follow a proper structure like H1 for the title, H2 for the headings, and H3 for sub-headings.
Along with that, the information should be defined appropriately; otherwise, you’ll get increased bounce rates, affecting the page’s SEO. So while optimizing the SEO of your Magento site, it must have:
- A proper heading structure (H1, H2, H3…..)
- A right flow of information on the page (To reduce bounce rate)
- Cater information considering the SEO key terms (Keywords).
4. Site Speed
Magento occupies many resources, so it needs a dedicated Magento hosting solution. Else, your site will slow down and affect your SEO efforts. Along with a good hosting solution, you must consider the following tips:
- Use the latest Magento version and compatible packages with it
- Configure Redis, Varnish, and Memcache
- Integrate CDN
- Run on Nginx
5. Utilize Rich Snippets for Better Visibility and Click-Through Rates
In addition to the aforementioned tips, utilizing rich snippets can greatly improve your Magento store’s SEO. Rich snippets provide additional information about your page’s content, such as product ratings, reviews, and prices, directly in search engine results pages (SERPs).
By including rich snippets on your Magento store, you can make your listings stand out among competitors, increasing your visibility and click-through rates. This also helps establish credibility and trust with potential customers, as they can quickly and easily access important information about your products.
To implement rich snippets on your Magento store, you can use schema markup to add structured data to your website’s HTML. This can be done manually or via extensions and plugins specifically designed for Magento. By providing search engines with structured data, you can improve your listings’ accuracy and relevance, ultimately leading to better search engine rankings and increased traffic to your store.
In conclusion, optimizing your Magento website for search engines is crucial for driving traffic and increasing sales. We’ve highlighted the top Magento extensions and provided tips to optimize your Magento store’s SEO.
We recommend preparing a Magento SEO checklist to help you maximize your SEO efforts. Remember, not every extension will work for your business, so it’s essential to test and find the ones that yield the best results.
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Q: What are the common best practices for SEO in Magento?
You can follow these practices for Magento SEO optimization:
- Optimize your product pages with unique titles, descriptions, and relevant keywords, high-quality images and customer reviews.
- Ensure responsive design and fast loading speed.
- Optimize your site speed – Improve your website’s loading speed by compressing images, minimizing HTTP requests, and using caching
- Implement an informative blog with relevant keywords and internal links.
- Use structured data markup to ehance the search results’ appearance.
- Optimize for local SEO by including NAP and claiming Google My Business listing.
- Earn high-quality backlinks to improve your website’s domain authority and search engine ranking.
Q: What are 3 main areas of SEO?
- Technical SEO
- On-page SEO
- Off-page SEO
Q: Is Magento SEO friendly?
Yes, Magento is an SEO-friendly e-commerce platform with many built-in features to optimize your website for search engines. However, following the best practices and creating high-quality content is essential for optimal SEO performance.
Abdul is a tech-savvy, coffee-fueled, and creatively driven marketer who loves keeping up with the latest software updates and tech gadgets. He's also a skilled technical writer who can explain complex concepts simply for a broad audience. Abdul enjoys sharing his knowledge of the Cloud industry through user manuals, documentation, and blog posts.