A Midas touch is what you require to turn your online store into a gold-churning mine. I will share an incredible recipe to do just that: turn your ecommerce website into a highly profitable business with a secret ingredient, i.e., Magento SEO extensions.
This blog highlights the best Magento 2 SEO extensions and the importance of SEO optimization for your Magento website.
If you own a web store, you will love one or more extensions mentioned in this blog and use them to your advantage. However, I recommend you test all these extensions on your website to discover the best Magento SEO optimization extensions that would produce excellent outcomes for your business.
- Is SEO Really Important for Magento Stores?
- Tips to Optimize Your Magento SEO
- Top Free & Paid Magento SEO Extensions
- Magento 2 SEO Extension by Mageplaza
- Magento 2 SEO Extension by BSS Commerce
- Magento 2 SEO Suite Ultimate Extension by Magefan
- SEO Content Optimization by ReloadSEO
- Advanced SEO Suite by Mirasvit
- Ultimate SEO Suite by AheadWorks
- Canonical URLs Magento Extension by FMEAddons
- SEO Suite Ultimate by Mageworx
- Advance Sitemap & SEO Suite
- SEO Rich Snippets
- Final Words
Is SEO Really Important for Magento Stores?
The quick answer to this question is Yes! Let’s drill deeper to understand the “why” behind this answer.
SEO Helps Visitors Find You
In most cases, organic search is often among the revenue sources. For many businesses, Google contributes a major chunk of profit by sending appropriate traffic to the store. If it doesn’t happen for your business, you’re lacking something really important.
Organic search is now an integral factor in the decision-making process, as 89% of consumers begin their buying journey at the search engines.
Ignoring Magento 2 SEO means you’re risking your visibility to the potential customers beginning their buying journey. And you will lose a pool of potential leads when your products aren’t visible in search results, ultimately losing conversions.
SEO is a Cost-Effective Way to Grow Your Bottom Line
Enhancing your business’ brand voice without spending a single penny is a serious challenge. Sure, paid marketing tactics like PPC and Google Ads are massively impactful. But they are costly. So the best, most effective, and cheapest way to make it to the top SERPs is proper SEO optimization.
Successful businesses allocate most of their resources to tactics that are essential for achieving their goals. Since Magento SEO plays a vital role and reduces the high costs of getting customers, it gets a good chunk of the resources.
In highly competitive industries, paying for website traffic can cost thousands of dollars per click. But with effective Magento SEO strategies, you are less dependent on paid traffic. You can still buy ads and run paid campaigns, but SEO can be a lifesaver if money is tight!
With paid advertising, the traffic drops the minute you stop paying. In contrast, SEO is known for giving consistent results.
If you deploy industry-standard SEO techniques, the results will last longer and be more effective. SEO takes time to grow as it requires a constant analytical approach. You can layer upon what worked for you and keep your Magento 2 SEO strategies in place until you achieve your target and dominate the SERPs.
Tips to Optimize Your Magento SEO
Displaying your Magento store in search results and getting it ranked on top SERPs needs proper optimization, and that too from the content perspective. So here are some tips to optimize SEO for your Magento store.
Define an SEO Optimized URL Structure
All search results displayed on the search engines on top ranks have an SEO-optimized URL structure. Here are some tips for defining the URL structure for Magento SEO optimization.
- URL must have a targeted keyword in it
- Must be a brief URL (385px max)
- Define a consistent URL structure throughout the site
- Must be lower case
Properly Define Magento 2 Meta Details
The meta title and description should be properly written while adjusting the focused keyword to improve Magento SEO. This information is shown in the search results and is a decisive factor for a user to visit the site or not. Here are some tips on writing an optimized meta title and meta description:
- The meta title should be brief (580px max), catchy, and must be related to the relevant search term.
- The meta description can be a bit detailed (990px max) and carry some content related to the targeted page and search term.
Page Information and Structure
The content displayed on a page should cater to information related to the targeted key terms and must follow a proper structure like H1 for the title, H2 for the headings, and H3 for sub-headings.
Along with that, the information should be defined appropriately; otherwise, you’ll get increased bounce rates, affecting the page’s SEO. So while optimizing the Magento SEO of a page, it must have:
- A proper heading structure (H1, H2, H3…..)
- A right flow of information on the page (To reduce bounce rate)
- Cater information considering the SEO key terms (Keywords)
Magento occupies many resources, so it needs a dedicated Magento hosting solution. Else, your site will slow down and affect the Magento SEO. Along with a good hosting solution, you must consider the following tips:
- Use the latest Magento version and compatible packages with it
- Configure Redis, Varnish, and Memcache
- Integrate CDN
- Run on Nginx
Top Free & Paid Magento SEO Extensions
Let’s see the top Magento SEO extensions to help you bring more traffic and capture more leads.
1. Magento 2 SEO Extension by Mageplaza
Magento 2 SEO extension by Mageplaza is among the most popular choices if you seek a robust and affordable solution for your online store. It provides useful, and out-of-the-box SEO features such as canonical link meta tag, structured data, URL rewrite, sitemap integration, canonical URLs, image optimization and SEO checklist, etc.
The SEO functions help improve your store’s rankings on the search engine results pages, driving high-quality traffic to your website.
Mageplaza SEO extension comes with 3 versions – Standard ($99), Professional ($199), and Ultimate ($349). It also supports multi-stores for your business expansion. You will receive lifetime free updates and free support for one year. The extension is compatible with Magento Open (Community), Magento Commerce (Enterprise), and Magento Cloud 2.2.x, 2.3.x, 2.4.x.
2. Magento 2 SEO Extension by BSS Commmerce
BSS Commerce Magento 2 SEO Extension is a one-stop solution for all your SEO needs. This feature-enriched SEO extension grabs the visitors’ attention by showcasing product snippets in SERPs along with attributes such as price, rating, review, availability, etc.
You can easily generate HTML/XML sitemaps containing products, categories, CMS pages, and additional links. Also, you may use the robot meta tags to instruct crawlers to index websites and HREFLANG to avoid duplicate content.
Use this Magento 2 SEO extension to optimize your Magento store at a competitive price of $119 for community and enterprise versions 2.3.x – 2.4.x.
3. Magento 2 SEO Suite Ultimate Extension by Magefan
Search engine optimization can be tiresome and time-consuming, especially when optimizing multiple things simultaneously. But the Magento 2 SEO Suite Ultimate Extension allows you to cover technical and on-page SEO with no prior SEO knowledge.
Mafefan’s SEO Suite Ultimate is a bundle of 5 extensions targeting different SEO features. You can elevate your SEO strategy, improve overall CTR value, and optimize your store with the best SEO practices.
In general, you’ll be able to create SEO templates for meta titles, descriptions, and keywords, enable canonical tags for multiple website pages, and streamline redirects. You can also set up hreflang tags, configure OG tags, and create responsive HTML sitemap and multiple product rich snippets using this SEO plugin.
This extension helps you not only stand out in the search engine but improve user experience and generate valuable, targeted traffic to your store. And you can get it for a mere $355.
4. SEO Content Optimization by ReloadSEO
The ReloadSEO extension is a unique Magento SEO extension that makes producing optimized content a breeze.
The extension’s algorithm gives you near-real-time feedback on how well your category and product pages are optimized for SEO. The score in the product index view lets you easily sort products as per their optimization rates.
This Magento SEO optimization extension also helps you improve conversion rates and AdWords’ quality scores. The extension starts at $59 per month & $590 per year and goes up depending on the number of SKUs in your store.
It comes with a free 14-day trial, so you can try it risk-free!
5. Advanced SEO Suite by Mirasvit
The Advanced SEO Suite by Mirasvit ensures a higher SERP ranking for your ecommerce website by optimizing all aspects of the store. In particular, it helps you enhance your website for relevant search terms related to product categories.
Advanced SEO Suite by Mirasvit supports Magento version 2.3 and is available for $149.
6. Ultimate SEO Suite by AheadWorks
Ultimate SEO suits is among the few Magento SEO extensions that provide multi-store support for your ecommerce website. This extension lets you include canonical URLs in Google sitemap. It also allows you to set up and structure your ecommerce website for optimal SEO performance.
This extension helps you to split your sitemap into small, easily manageable files. It also indexes pictures on your website. A differentiating advantage of this module is that it automatically changes long URLs into canonical URLs.
7. Canonical URLs Magento Extension by FMEAddons
Do you want to generate canonical URLs for your ecommerce website automatically? If so, then go for Canonical URLs Magento Extension by FMEAddons. It’s a simple extension that helps search engines select the most relevant pages as per the number of visits based on categories. This makes it easy for you to attract more visitors to specific pages.
This Magento 1 SEO extension also helps you detect and get rid of duplicate content and provides correct URLs from databases for your CMS pages. It also lets you add a drop-down menu to your ecommerce store. You can choose to manually or automatically generate canonical URLs.
8. SEO Suite Ultimate by Mageworx
The SEO Suite Ultimate offers dynamic functionality for optimizing your ecommerce store. It provides dynamic templates to manage the navigation of your ecommerce website. You can create customized canonical tags for products, automate robot.txt file editing, optimize URL structure, and generate SEO reports via this extension.
This SEO plugin also supports rich snippets within your web pages. With many benefits, the SEO Suite works well with all Community Editions and Enterprise Editions. You can get SEO Suite for $299.
9. Advance Sitemap & SEO Suite
The Advance Sitemap extension works best in combination with the SEO Suite extension. It helps you generate the sitemap automatically. It lets you generate new sitemaps and track the frequency of the fields per the priority of each field, and you can set the frequency yourself.
You can showcase frontend tabs on your website to make it even more attractive. The extension is fully compatible with Magento Community Editions 1.4 to 1.9. It is available for $52.
10. SEO Rich Snippets
One of the best things about this extension is that it supports a multi-store setup. It resolves the pricing issue by tagging the currency and price separately, giving a relative boost to your website traffic, which is always welcomed. You can get this extension for $105 on the Magento marketplace.
You may test these extensions on your ecommerce store and select the one that gives you the best results. It is not necessary that every Magento 2 SEO extension will work for you, but some can help you implement the result-oriented SEO techniques.
Q: What are the common best practices for SEO in Magento?
You can follow these practices for Magento SEO optimization
- Define an SEO Optimized URL structure
- Properly define Magento 2 meta details
- Page information and structure
- Site speed
Q: What are 3 main areas of SEO?
- Technical SEO
- On-page SEO
- Off-page SEO
Q: Is Magento SEO friendly?
Yes, Magento is an SEO-friendly ecommerce platform that offers pre-built features needed for an ecommerce site. Magento offers extensions to optimize your SEO further.
Customer Review at
“Great speed, features, knowledgebase, dashboard, UX and fast, expert support. Very happy!”
Stefan [Management Consultant]
Abdur Rahman is the Magento whizz at Cloudways. He is growth ambitious, and aims to learn & share information about Ecommerce & Magento Development through practice and experimentation. He loves to travel and explore new ideas whenever he finds time. Get in touch with him at [email protected]