A Midas touch is what you require to turn your online store into a gold-churning mine. I am going to share with you an incredible recipe that is going to do just that – it will turn your ecommerce website into a highly profitable business. You will see a serious competitive advantage and experience a continuous return on investment (ROI).
This article highlights the importance of Magento SEO optimization for your ecommerce website. If you own a web store, you will love one or more extensions mentioned in this article and use it for your advantage. However, I recommend that you should test all these extensions at your website to discover the best Magento SEO optimization extension that produces appropriate results for your business.
- Is SEO Really Important for Magento Stores?
- Top Free & Paid Magento SEO Extensions
- Magento 2 SEO Extension by Mageplaza
- Magento 2 SEO Extension by BSS Commerce
- Magento 2 SEO Suite Ultimate Extension by Magefan
- SEO Content Optimization by ReloadSEO
- Magento SEO Suite Pro extension v9.5.5
- Advanced SEO Suite by Mirasvit
- Ultimate SEO Suite by AheadWorks v1.3.8
- SEO Suite
- Canonical URLs Magento Extension by FMEAddons v1.1
- Advanced SEO by Activo
- SEO Suite Ultimate by Mageworx
- Advance Sitemap & SEO Suite
- SEO Rich Snippets
- Final Words
Is SEO Really Important for Magento Stores?
The quick answer to this question is Yes! Let’s drill deeper to understand the “why” behind this answer.
SEO Helps Visitors Find You
Having a Magento based ecommerce store without SEO is like leaving cash on the table. In most cases, organic search is often among the top sources of revenue. For many businesses, Google contributes a major chunk of profit by sending appropriate traffic to the store. If it doesn’t happen for your business, you’re lacking something really important.
Organic search is now an integral factor in the decision-making process, as 89% of consumers begin their buying journey at the search engines.
Ignoring Magento 2 SEO means you’re taking the risk of not being visible to the potential customers as they begin their buying journey. When your products aren’t visible in search results, little to no visitors would arrive at your sales pages and your sales graph will remain stagnant.
SEO is a Cost-Effective Way to Grow Your Bottom Line
Enhancing the brand voice of the business without spending a single penny is a serious challenge. I’m not denying the fact that paid marketing tactics like PPC and Google Ads produce a massive impact. But they could cost a pretty penny. So the answer to the above-mentioned challenge is Magento Search Engine Optimization or SEO.
Successful businesses allocate most of their resources to tactics that are essential for achieving their goals. Since Magento SEO plays a vital role and reduces the high costs of getting customers, it gets a good chunk of the resources.
In highly competitive industries, paying for website traffic can cost up to thousands of dollars per click. In my opinion, with effective Magento SEO strategies, you are less dependent on paid traffic. You can still buy ads and run paid campaigns, but if money is tight, SEO can be a lifesaver!
With paid advertising, the minute you stop paying, the traffic drops. In contrast, SEO keeps on producing results.
If you deploy industry-standard SEO techniques, the results will last longer and be more effective. SEO takes time to grow because it requires a constant analytical approach. You can layer upon what you did last year and keep your Magento 2 SEO strategy in place until you achieve your target and dominate the market.
Magento 1 EOL Is Coming Sooner?
Worried about your Magento 1 store security or looking for reliable way to upgrade from M1 to M2
Top Free & Paid Magento SEO Extensions
Now, it’s time for the top-notch Magento SEO extensions that can help you bring more traffic and capture more leads.
1. Magento 2 SEO Extension by Mageplaza
Magento 2 SEO extension by Mageplaza is one of the most popular choices if you are looking for a robust and affordable solution for your online store. It provides useful and out-of-the-box SEO features such as canonical link meta tag, structured data, URL rewrite, sitemap integration, canonical URLs, image optimization and SEO checklist, etc. These functions will help your store to be visible on search engine results pages and at top positions, which drives more high-quality traffic to your website.
Mageplaza SEO extension comes with 3 versions – Standard (free), Professional ($199), and Ultimate ($349). It also supports multi-stores for your business expansion. You will receive lifetime free updates and free support for one year. You can be confident that the extension is compatible with Magento Open (Community), Magento Commerce (Enterprise), Magento Cloud 2.2.x, 2.3.x, 2.4.x.
2. Magento 2 SEO Extension by BSS Commmerce
BSS Commerce Magento 2 SEO Extension is a one-stop solution for all your SEO hassles and is absolutely rich in features. This SEO extension grabs the visitors’ attention by showcasing ous product snippets in SERPs along with attributes such as price, rating, review, availability, etc. You can easily generate HTML/XML sitemaps containing products, categories, CMS pages, and additional links.
Other than that, you can also use robot meta tags to instruct crawlers to index websites, and HREFLANG to avoid duplicate content. Use this Magento 2 SEO extension to make your Magento store SEO-friendly with out of box functions for a very competitive price $119 for community and enterprise versions 2.2.x – 2.3.5.
3. Magento 2 SEO Suite Ultimate Extension by Magefan
Search engine optimization can be tiresome and time-consuming, especially when you try to optimize multiple things at once. But not with the Magento 2 SEO Suite Ultimate Extension offered by Magefan. It is a robust, all-in-one solution that allows you to cover technical and on-page SEO with no prior SEO knowledge. Can you believe that? You can optimize all SEO-related features than you might expect to. You can elevate your SEO strategy, improve overall CTR value, and more.
Mafefan’s SEO Suite Ultimate is a bundle of 5 different extensions targeting different SEO features.
In general, you’ll be able to create SEO templates for meta titles, descriptions, and keywords, enable canonical tags for multiple website pages, streamline redirects, set up hreflang tags, configure OG tags, create responsive HTML sitemap and multiple product rich snippets.
This extension helps you not only stand out in search but improve user experience and generate valuable, targeted traffic to your store. And you can get it for a mere $266 and even get a $26 back in point for future purchases. Interested? You can check it out now!
4. SEO Content Optimization by ReloadSEO
The ReloadSEO extension is a unique Magento SEO extension that makes producing optimized content a breeze.
The extension’s algorithm gives you near-real-time feedback on how well your category and product pages are optimized for SEO. The score in the product index view lets you easily sort products by how well you have optimized them.
This Magento SEO optimization extension helps you to not only optimize your Magento store pages but also improves conversion rates and AdWords’ quality scores. The extension starts at $59 per month & $590 per year and goes up depending on the number of SKUs in your store.
The first 14 days are free so you can try it risk-free!
5. Magento SEO Suite Pro extension v9.5.5
The extension supports all the versions of Community and Enterprise Editions. Also, it provides complete control over the SEO features that are not part of the default Magento setup.
If you are looking for features such as extended sitemap functionality, RSS Feed management, product tags, and user-friendly URLs (which are preferred by search engines), this extension is a perfect choice. It is available for $249 and comes with free installation by their expert support team.
6. Advanced SEO Suite by Mirasvit
The Advanced SEO Suite by Mirasvit ensures a higher SERP ranking for your ecommerce website by optimizing all aspects of the store. In particular, it helps you optimize your website for specific search terms related to specific product categories.
Go and grab it for $149 (excluding installation charges). Advanced SEO Suite by Mirasvit supports Community Editions 1.4 – 1.9 and Enterprise Editions 1.11 – 1.14
For Magento 2, the extension supports Community and Enterprise Editions 2.0 – 2.3
7. Ultimate SEO Suite by AheadWorks v1.3.8
This is one of the few Magento SEO extensions that provide multi-store support for your ecommerce website. If you want to include canonical URLs in Google sitemap or enjoy extension support for your blog, you should opt for Ultimate SEO Suite by AheadWorks. By using this module, you can set up and structure your ecommerce website for optimal SEO performance quite easily.
This extension helps you to split your sitemap into small easily manageable files. The extension can also index pictures on your website. One of the major advantages of this module is that it automatically changes long URLs into canonical URLs.
8. SEO Suite
SEO Suite is one of the most powerful and versatile Magento SEO extensions you can get for your Magento 2 store. It takes care of all the nitty-gritty SEO aspects of your store like avoiding content duplication issues, managing dynamic templates, and improving website search engine index capability. The extension includes an easy-to-use dashboard that gives you a bird’s eye view of all the SEO settings and tweaks that makes SEO management a walk in the park.
This free Magento SEO extension really has it all when it comes to nailing down the SEO aspect of your website. The extension is available for free with the premium version going for $99.
9. Canonical URLs Magento Extension by FMEAddons v1.1
Do you want to automatically generate canonical URLs for your ecommerce website? If so, then go for Canonical URLs Magento Extension by FMEAddons. It’s really a simple extension that helps search engines select the most relevant pages as per the number of visits on pages based on categories. This makes it easy for you to attract more visitors to specific pages.
This Magento 1 SEO extension also helps you detect and get rid of duplicate content. One of the best features of this Magento extension is that it can add a drop-down menu to your ecommerce store. You can choose to manually or automatically generate canonical URLs. In addition, the extension provides correct URLs from databases for your CMS pages.
10. Advanced SEO by Activo
Available for $49, Advanced SEO extension is your one-stop solution to fix all SEO related issues for your ecommerce store. It is available for both Magento 1 and Magento 2 versions and comes with a lot of new features to improve your store ranking and visibility. The extension adds schema.org rich snippets to the homepage of your store, giving your business recognition in Google graph search results.
11. SEO Suite Ultimate by Mageworx
The SEO Suite offers dynamic functionality for optimizing your ecommerce store. It provides dynamic templates for managing the navigation of your ecommerce website. By using this extension you can create customized canonical tags for products, automate robot.txt file editing, optimize URL structure, and generate SEO reports.
It also supports rich snippets within your web pages. With a whole lot of benefits, the SEO Suite works well with all Community Editions and Enterprise Editions. It is available for $299.
12. Advance Sitemap & SEO Suite
The Advance Sitemap extension works best in combination with SEO Suite extension. This extension helps you in generating the sitemap automatically. By using this module, you can also keep a track of the frequency of the fields in accordance with the priority of each field, even the home page’s priority, and this frequency can be set.
You can showcase frontend tabs on your website to make it even more attractive. In addition, you can generate a new sitemap. It is fully compatible with Magento Community Editions 1.4 to 1.9 You will have to pay $52 to buy it.
13. SEO Rich Snippets
One of the best things about this extension is that it supports multi-store setup. It resolves the pricing issue by tagging the currency and price separately. This gives a relative boost to your website traffic, which is always welcomed. It is available for $65 on the Magento marketplace.
You should test these Magento SEO extensions on your ecommerce store and select only the one that offers the results you wish to see in SERP. It is not necessary that every Magento extension will work for you, but there are always some that can really help you in the SEO game.
Did I miss a good Magento SEO extension? Let me know in the comments sections.
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Stefan [Management Consultant]
Syed Muneeb Ul Hasan is a Magento Community Manager at Cloudways - A Managed Magento Hosting Platform. He is an expert in PHP and Magento and prefers to educate users in the implementation of Magento. When not working, he loves to play games and watch cricket.