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Why You Should Integrate Marketing Automation Tool with WooCommerce?

November 22, 2017

3 Min Read
Reading Time: 3 minutes

Nowadays, the demand generation marketers of WooCommerce stores face one of the biggest challenges is that their inbound programs are completely removed from their core marketing and sales systems. Therefore, they need a powerful marketing automation tool with comprehensive support that together makes seamless experience for the WooCommerce store.

Integrate Mauticommerce Plugin

Mautic is a complete open-source marketing automation tool that allows WooCommerce stores to interact with visitors, contacts, prospects and customers in a personalized way to make them evolve in the exploration cycle (lead nurturing). In addition, Mautic tracking tools can also identify the customer journey in a precise way so that you could organize digital marketing campaigns to optimize the conversion of your leads.

For the purpose of this article, I am going to tell how to integrate marketing automation tool in WooCommerce store using Mauticommerce plugin. Following are the steps you need to follow for the successful integration of this plugin.

  • Create a Free hosted account
  • Integrate Mauticommerce Plugin in WooCommerce Store
  • Create Mautic Form

Create a Free Hosted Account

First, you need to create a free account to get started with Mautic’s marketing automation tool. Next, you need to fill the details and then click to the “Next: Choose Your Domain”.

Mautic Account

Now, enter your Domain and Password then click “Let’s Get Started!” button.

Mautic Cloud Free

Go to login page, enter your email and password the click “Login” button.

Mautic Login

After successfully login, you can see the dashboard on your screen.

Mautic Dashboard

Integrate Mauticommerce Plugin in WooCommerce Store

Go to your WooCommerce Dashboard, navigate to Plugins > Add New and Search Mauticommerce and then install and activate the plugin.

Integrate Mauticommerce Plugin
After that, the plugin will appear on your left sidebar Settings > Mauticommerce.

Setting Tab

Under the Mauticommece tab, you need to set Mautic information like Mautic URL and Mautic Form ID, which you will find in the next step.

Mautic Settings

Create Mautic Form

In this step, we can create form to make Mautic can receive customer information. To create a new form in Mautic, go to Mautic Dashboard Components > Forms > New.

Mautic Dashboard

Next, fill the form details.

Form Settings

Now, create fields select “Fields” tab. However, you can make several types of form field.

New Standalone Form

Next, add field label Input form field label.

General Setting

Now, you can see that all field has been created.

New Standalone Form

Next, go to Components > Forms to see the ID.

Form ID

Congratulation! You have successfully created Mautic Form ID. Now set Mautic URL and Mautic Form ID in Mauticommerce setting page and click “Save Changes” button.

Mauticommerce Settings

That’s it! I hope after following this tutorial carefully, you can easily integrate Mautic in WooCommerce store. If you have any query regarding this article or any feedback, feel free to ask me via the comment section below.

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Saud Razzak

Saud is the WordPress Community Manager at Cloudways - A Managed WooCommerce Hosting Platform. Saud is responsible for creating buzz, spread knowledge, and educate the people about WordPress in the Community around the globe. In his free time, he likes to play cricket and learn new things on the Internet. You can email him at

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