Oct 17, 2023 20:00:00

DOMINATE ONLINE FOR EXCEPTIONAL RETURNS

OCT 17th – OCT 19th | FREE ONLINE EVENT

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Why Attend

Bfcm Prepathon?

Because we’re helping you prepare for the Black Friday Cyber Monday sales season with expert-led sessions, roundtable discussions, breakout rooms, and more, tailored to not just elevate your digital presence but help you dominate online.

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  • 3

    Event
    Days

  • 15+

    Industry Experts

  • 13

    Inspiring Sessions

  • 3

    Roundtable Discussions

Collaborative Success

Connect. Engage. Grow.

Breakout Rooms

Networking Opportunities

Partner
Booths

Exciting Giveaways

Navigate Excellence

Prepathon Road Map

Day 01
Day 02
Day 03
Day 01

Website Optimization

Discover the power of website optimization with discussions on sustainable growth, WordPress security, web accessibility, and AI-powered SEO.

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11:00 AM ET • Session

How to Stay Relevant in an Uncertain World Live

a

Mark Schaefer, Brent Weaver

12:00 PM ET • Session

Guarding Your Digital Fortress: WordPress Security Essentials Live

Mario Peshev, Akshat Choudhary, Miriam Schwab, Kathy Zant

01:00 PM ET • Session

Inclusive Design for Smart Investments: The Vital Role of Web Accessibility Live

Michelle Frechette

02:00 PM ET • Session

Unlocking Website Excellence: In-Depth Website Performance Analysis and Recommendations Live

Georgi Petrov, Carolyn Shelby, Robert Jacobi

03:00 PM ET • Session

How to Use AI for SEO: Better Content and Higher Rankings with ChatGPT Live

Andy Crestodina

Tuesday, October 17th, 2023

Day 02

Revenue and Growth

Learn about strategic innovation, monetizing client onboarding, optimizing sales, extracting client value, and embracing sustainable subscription-based growth.

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11:00 AM ET • Session

Multiple Revenue Streams: Best Practices and Pitfalls to AvoidLive

a

Ricky Kesler

12:00 PM ET • Session

Strategic Innovation for the Future: Navigating Disruption With a CVO Mindset Live

Valentin Radu

01:00 PM ET • Session

How to Get Paid to Onboard New Clients Live

Troy Dean

02:00 PM ET • Session

Optimizing Sales Strategies for Rapid Revenue Growth Live

Jason Swenk, Jen Buzza

03:00 PM ET • Session

Sustainable Growth: Making the Shift to Subscription-Based Agency Services Live

Mike Szyszka, Great Opomu, Darren Ratcliffe

Wednesday, October 18th, 2023

Day 03

AI & Innovation

Embark on a journey through AI-fueled SMB growth, content mastery, e-commerce transformation, and the intriguing relationship between AI and Marketing.

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11:00 AM ET • Session

Ecommerce, Recommendation Engines & AI Live

a

Chris Lema

12:00 PM ET • Session

How to Scale Your Content Production via AI and Turbo Charge Your SEO? Live

Adam Smith

01:00 PM ET • Session

Future of Ecommerce Technologies Live

Derric Haynie

02:30 PM ET • Session

Keynote: AI and Marketing: The Other Side of the Story Live

Rand Fishkin, Brent Weaver

Thursday, October 19th, 2023

Meet

Our Expert Speakers

Valentin
Radu

CEO & Founder, Omniconvert

Valentin Radu

CEO & Founder, Omniconvert


Valentin Radu, a marketing guru and CRO expert, is the founder & CEO of Omniconvert. He specializes in boosting customer lifetime value & conversion rates and is also a renowned international speaker.

Michelle
Frechette

Director, StellarWP

Michelle Frechette

Director, StellarWP


Michelle Frechette, a multi-talented WordPress community figure, is the Director of Community Engagement at StellarWP and hosts WPCoffeeTalk. She’s a keynote speaker and organizes WordCamp Rochester.

Mario
Peshev

CEO, Rush

Mario Peshev

CEO, Rush


Mario Peshev, CEO of Rush and DevriX, specializes in scaling e-commerce stores at DevriX & Shopify stores at Rush. He advises 400+ clients at GrowthShuttle and is a SeedBlink Ambassador and investor.

Rand
Fishkin

CEO, SparkToro

Rand Fishkin

CEO, SparkToro


Rand Fishkin, CEO of SparkToro and author of “Lost & Founder,” is a marketing expert with a passion for feminism, cooking, and helping people excel in marketing.

Mark
Schaefer

Schaefer Marketing Solutions

Mark Schaefer

Schaefer Marketing Solutions


Mark Schaefer, marketing strategist and author of “Marketing Rebellion,” “KNOWN,” & “Belonging to the Brand,” is a social media marketing influencer through TED talks and consulting for global brands.

Troy
Dean

Founder, Agency Mavericks

Troy Dean

Founder, Agency Mavericks


Troy Dean, founder of Agency Mavericks, is an entrepreneurial advocate for scaling creative businesses. He hosts “The Agency Hour” podcast, promoting prosperity for individuals and communities.

Derric
Hayne

Head of Demand Generation, Pipe17

Derric Haynie

Head of Demand Generation, Pipe17


Derric Haynie, Pipe17’s Commerce Enablement Leader, frees Ecommerce Ops from spreadsheets and is a speaker, Pickleball enthusiast, former poker pro, tech founder, and devoted father.

Akshat
Chaudhary

Founder, Blogvault

Akshat Chaudhary

Founder, Blogvault


Akshat Choudhary, a tech innovator, is the founder of BlogVault, MalCare, and WPRemote. His journey reflects a deep commitment to the WordPress community and tech advancement.

Andy
Crestodina

Co-Founder, Orbit Media Studio

Andy Crestodina

Co-Founder, Orbit Media Studio


Andy Crestodina, co-founder of Orbit Media, is a renowned content marketing expert, speaker, and author of “Content Chemistry.” He focuses on optimizing websites for better results.

Adam
Smith

Founder, Content Machine

Adam Smith

Founder, Content Machine


Adam Smith, co-founder of Make Lemonade, specializes in scaling website content operations with AI. As part of this full-service SEO agency, he helps affiliate marketers boost both traffic & revenues.

Miriam
Schwab

Head of WordPress Relations, Elementor

Miriam Schwab

Head of WordPress Relations, Elementor


Miriam Schwab, Head of WP Relations at Elementor, co-founded Strattic with 17+ years in WordPress and is a respected conference speaker, bolstering Elementor’s WordPress connections.

Chris
Lema

Chief Executive Officer, Motivations AI

Chris Lema

Chief Executive Officer, Motivations AI


Chris Lema, founder of CaboPress, boasts 20+ years of software management success, specializing in eCommerce, SaaS & remote team strategies. He’s a notable coach & advisor in the WordPress ecosystem.

Kathy
Zant

CEO, Zantastic

Kathy Zant

CEO, Zantastic


Kathy Zant, a 20+ years web security expert, is CEO at Zantastic LLC and Director of Marketing at KadenceWP. She’s a sought-after speaker, empowering businesses worldwide.

Mike
Szyszka

Founder, Reaction Digital

Mike Szyszka

Founder, Reaction Digital


Mike Szyszka, founder & CEO of Reaction Digital and VP of the Red Deer Chamber, leads a digital agency helping businesses thrive online with a team of designers, developers, writers & strategists.

Georgi
Petrov

Founder, Nitropack

Georgi Petrov

Founder, Nitropack


Georgi is the founder of Nitropack, a popular WordPress performance plugin, and specialises in web optimization and load times. Along with that, he has also founded SMSbump, a text message marketing tool.

Carolyn
Shelby

Principal SEO, Yoast

Carolyn Shelby

Principal SEO, Yoast


Carolyn specializes in technical and enterprise SEO, and helps corporations adjust their structure and focus to make the most of new media.4

Jason
Swenk

Coach, Agency Mastery 360

Jason Swenk

Coach, Agency Mastery 360


Jason has helped thousands of agencies by showing them his 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually led to selling his agency.

Great
Opomu

Founder and CWO, WPFlat

Great Opomu

Founder and CWO, WPFlat


Great Opomu is the founder of WPFlat, a WordPress digital agency based out of Nigeria. He is passionate about building amazing websites for his clients and ensures that WordPress stays at the hear of his agency.

Darren
Ratcliffe

Founder, Courageous

Darren Ratcliffe

Founder, Courageous


Darren is a founder of Courageous, a Digital Agency. Courageous was founded by Darren Ratcliffe in 2015, off the back of then-15 years of experience. Darren has over 20 years experience with designing websites and building eCommerce solutions.

Robert
Jacobi

Member of the Board, Zone3000

Robert Jacobi

Member of the Board, Zone3000


Robert Jacobi has a vast experience working in the cloud industry and very recently with Cloudways where he served as Director WordPress. He also volunteers for BigOrangeHeart as part of the board of directors.

Nicole
Osborne

Wunderstars, Marketing Coach

Nicole Osborne

Wunderstars, Marketing Coach & Consultant


Nicole works with growth-minded digital agency owners and entrepreneurs who are tired of knowing they need to put effort into promoting their business, and who are ready to actually start doing it.

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It’s your chance to make this BFCM your biggest sales season EVER.

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