Contrary to popular belief, WooCommerce SEO is pretty important. Like any WordPress website, optimizing your WooCommerce store for search engines is critical, and if you don’t, it could impact your site’s natural referencing and ultimately your sales.  Fortunately, SEO for WooCommerce is easy, thanks to a number of best SEO plugins you can find on the internet for a few bucks or some even free!
What is an SEO plugin, you ask? Can SEO plugins do all the work? Can they help my WooCommerce site rank higher on Google SERPs?
Simply put, an SEO plugin is a plugin that allows you to add an SEO title, meta keywords, and a meta description to every post you add to your site. In short, they help improve SEO on your WordPress or WooCommerce site. To answer the second and third question, no! SEO plugins alone can’t help you rank higher on search engines.
There are several other factors, such as choosing a best WooCommerce hosting with Varnish or using the best WooCommerce SEO tips for maximum optimization. So to say, an optimization process is more complex than just installing a few plugins.
Nonetheless, SEO plugins are a great way to optimize your store and this article is here to help you choose the best WooCommerce SEO plugins!
Without further ado, here are the 7 best WooCommerce SEO plugins for store optimization that I’ve personally tested on my own stores.
Best WooCommerce SEO Plugins
| PLUGIN | RATING | ACTIVE INSTALLS |
|---|---|---|
| Yoast SEO | 4.9 / 5 | 5+ million |
| All in One SEO Pack | 4.4 / 5 | 2+ million |
| All In One Schema Rich Snippets | 4.2 / 5 | 90,000+ |
| WP Smushit | 4.8 / 5 | 1+ million |
| Broken Link Checker | 4.2 / 5 | 600,000+ |
| WP-Backlinks | n/a | n/a |
| Jetpack | 3.9 / 5 | 5+ million |
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1. Yoast SEO
With over 5 million downloads and thousands of positive reviews, Yoast SEO is without a doubt one of the best SEO WordPress plugins available online. This plugin allows you to perform many on-site technical optimizations to improve the SEO of your website, and with a wide variety of features, it’s an all-in-one plugin.
While the free version of the plugin is good enough, if you have advanced SEO needs, they have a paid premium version for that extra push on Google rankings.
Main Features:
- Keyword Optimization
- Preview Page
- Readability Checker
- Full-control Over Breadcrumbs
- Duplicate Content Alert
- Technical Stuff in Background
- Updated Google Algorithm
- Internal Linking Suggestion
- Content Insights
- Redirect Manager
- Multisite Compatibility
- 1-year free 24/7 Support
2. All in One SEO Pack
All in One SEO Pack, a Yoast SEO competitor, is a great plugin for beginner WooCommerce users but falls short on the features provided by the former. If you want to fine-tune your website deeply, this plugin is not for you, but if you want a simple to use plugin without complexities, this one if for you.
The advantage ALl in One SEO Pack carries is that it works automatically and you won’t need to touch the parameters too much for it to work properly.
Main Features:
- XML Sitemap Support
- Google Analytics Support
- Built-in API
- PHP 7 Compatible
- Social Meta
- robots.txt
- File Editor
- Importer and Exporter
- Bad Bot Blocker
3. All In One Schema Rich Snippets
Another great plugin is All In One Schema Rich Snippets that provides you with a short summary of your website page in the search results of Google, Yahoo, Bing, etc. This gives you an overview of the entire content on the page.
Main Features:
- Optimize Content for Higher SERPs
- Improves Click Through Rate (CTR)
- Interactive Rich Snippets
- Display Information on Facebook Links
4. WP Smushit
If you’ve already built an ecommerce store, you’ve probably had a lot of images to upload. Since that is most probably the case, you may also know that thanks to too many images, it takes time to load your online store. To save your store from this disaster, you should use the WP Smush.it plugin, which allows you to resize, optimize, and compress all your images without compromising on image quality.
Not many people know, but optimizing your images helps in SEO for WooCommerce thanks to faster loading speeds on your WooCommerce site!
Main Features:
- Optimize Images Using Lossless Compression
- Compatible With Media Library Plugins
- Support JPG, JPEG, GIF, and PNG image files
- Optimize Images From the WordPress Directory
- WPML Media Translation Add-on
- Multisite Compatible
5. Broken Link Checker
Broken links are pages that you added in the past but have now taken down. Such pages, or broken links, show a 404 error on product pages. Since these links are not useful for search engines, they treat them as negative points for our WooCommerce store.
To avoid such internet penalty, use the Broken Link Checker plugin every month to see if you have left any broken links up for search engines to mark down!
Main Features:
- Monitor Links in Pages, Posts, Comments, and Blogroll
- Easily Detects Links That Don’t Work
- Finds Missing Images and Redirections
- Makes Broken Links Display in Posts
- Send Notifications via Dashboard or by email
6. WP-Backlinks
WP-Backlinks is a freemium WordPress SEO plugin that allows you to monitor new backlinks directly from your dashboard. You can also monitor your competitors’ new backlinks using this plugin, hence improving your online stores SEO from that direction as well.
If you’re not content with the free version of the plugin, you can grab the premium version for just $19.99 per month.
Main Features:
- Free: Monitor Blog Backlinks
- Free: Refresh Every 7 Days
- Premium: Monitor Blog Backlinks
- Premium: Refresh Every 24 hours
- Premium: 3 Competitors
- Premium: Priority Updates
- Premium: Cloud Protection
- Premium: Discount for Other Websites
7. Jetpack by WordPress.com
Jetpack is an essential plugin for WooCommerce beginners. The free version includes a statistics tool, automatic sharing of publications on social networks, and a “similar articles” feature that directs your readers to articles of your choice. If you want to optimization using SEO and SEA tools (AdSense, Facebook Ads), you can opt for the paid version.
This SEO plugin also simplifies content production through easier media integration as well as creating carousels and image mosaics, thereby improving your overall WooCommerce SEO.
Main Features:
- Free: Site stats and analytics
- Free: Auto-sharing on Facebook, Twitter, LinkedIn, Tumblr, and Reddit
- Free: Related posts
- Paid: Search engine optimization tools for Google, Bing, Twitter, Facebook, and WordPress
- Paid Advertising Program for AdSense, Facebook Ads, AOL, Amazon, Google AdX, and Yahoo
Wrapping up!
SEO has always had an important place in optimizing WooCommerce stores because it helps in a higher ranking in search engine result pages (SERPs). While search engine algorithms are ever evolving and not in your control, you can still ensure that your online store is properly optimized using WooCommerce SEO plugin to achieve better search positions.
We’ve given you the list, now it’s up to you to choose the best WooCommerce SEO plugin that’s right for you. Once installed and activated, all you have to do is configure it to start optimizing your online store. Just don’t install too many plugins because it increases the loading speed of your store and can penalize your SEO!
Q. Is WooCommerce SEO friendly?
Yes, it is optimized for SEO from the start and one of the best choices to create online stores. There are many free and paid plugins available that further help you improve the WooCommerce SEO.
Q. How to improve SEO WooCommerce?
Having a WooCommerce store does not require any special skills but to boost SEO, but you will need the following tips to do it.
- Reduce server load time
- Optimize product description
- Compress images size
- Create keyword-rich links
- Use rich snippets
- Use HTTP2 instead of HTTP
- Improve mobile navigation
- Optimize anchor links
- Fix broken links (404)
- Write alternative text
Saud Razzak
Saud is the WordPress Community Manager at Cloudways - A Managed WooCommerce Hosting Platform. Saud is responsible for creating buzz, spread knowledge, and educate the people about WordPress in the Community around the globe. In his free time, he likes to play cricket and learn new things on the Internet. You can email him at [email protected]
