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How to Boost Your Website’s Conversion Rate with These 6 Tips

Updated on March 8, 2018

4 Min Read
Reading Time: 4 minutes

Are you struggling to increase conversion rates? Would you like to boost your conversions by 500% and grow a bigger email list? Then you’ve come to right place.

Boost Website Conversion Rate

Lead generation is more than just about signing up with an email marketing service and setting up pop-up messages. There are many other ways you can optimize your website to effectively convert your website visitors to email subscribers.

Yes, there are many hacks and tactics you can use to even boost conversions by more than 500%. Keep reading to find out how.

  1. A/B Test Exit Pop-Ups
  2. Use Inline Embed Forms
  3. Set up Floating Bars & Sticky Widgets
  4. Experiment with 2-Step Optins
  5. Build Better Landing Pages
  6. Use Fullscreen Welcome Gates

1. A/B Test Exit Pop-Ups

Exit-intent pop-ups are one of the most effective strategies for generating email subscribers by grabbing the attention of website visitors before they leave your website. In fact, exit pop-ups helped business blogger Ryan Robinson to grow email subscribers by 500%.

AB Test Exit Pop-Ups

Ryan managed to grow his email list using a pre-designed pop-up template by OptinMonster. But, it usually requires a bit of testing to figure out the right copy, images, and the right colors to use in your pop-ups to make them more effective. That’s where A/B testing comes to help.

You can use a tool like OptinMonster to run A/B tests, install exit-intent pop-ups, welcome gates, floating bars, embed forms, and then build landing pages using a tool like Instapage.

2. Use Inline Embed Forms

If you still haven’t embedded inline optin forms in your blog posts, then you’re missing out on a great opportunity to get more subscribers.

Use Inline Embed Forms

Inline embed forms allow you to embed email optin forms between paragraphs of your blog posts. These optin forms are quite effective since they grab the attention of the visitor while they’re most focused on reading the content.

These forms are most effective when offering content upgrades, such as PDF or audio versions of blog posts as well as checklists and case studies.

3. Set up Floating Bars & Sticky Widgets

Sticky widgets such as floating bars and slide-in email optin forms are also great ways to get more people to subscribe to your email list.

Set up Floating Bars and Sticky Widgets

These sticky widgets stick to the screens when users scroll up and down your website so they always remain visible to let the visitors sign up for your email list whenever they want. You can use floating bars as email optin forms or drive visitors to your landing pages as well.

4. Experiment with 2-Step Optins

Did you know that you can use the text links and the images in your blog posts as email optin forms? These forms are called 2-step optin forms. When using 2-step optin forms, whenever a visitor clicks on the 2-step optin link or the image, an optin form pops open.

Experiment with 2-Step Optins

2-step optin forms work wonders when used with CTA sections on your websites. Instead of redirecting visitors to a landing page, these links allow visitors to instantly subscribe to your email lists while staying on the same page. Which is most convenient for mobile users.

5. Build Better Landing Pages

Creating landing pages to educate and convert your visitors is just as important as setting up pop-up messages and optin forms on your website. Reports show that websites with landing pages generate an average conversion rate of over 27%.

Build Better Landing Pages

However, your landing pages also need to be properly optimized to achieve the best conversion rates. For example, landing pages needs to be free of outbound links and should contain a call to action that converts visitors into leads.

According to the studies, longer landing pages boosts conversions by 220% and reducing the number of fields in your email optin forms can also increase lead generation by 120%.

6. Use Fullscreen Welcome Gates

Welcome gate optins are the large fullscreen email optin forms that greet you when arriving on a website or a blog post. Welcome gates are perfect for offering an attractive lead magnet while also welcoming visitors to your website.

Use Full-Screen Welcome Gates

Many professional bloggers and businesses, such as ProBlogger and Jeff Bullas, use welcome gates to grow their email lists and promote their services at the same time.


Now that you know how to optimize your website to generate more leads, the next step is to find the right tools to set up these features on your blog.

There are many other strategies you can try to improve conversion rates, like setting up heatmaps and split testing landing pages. Be sure to explore and experiment with different hacks to boost your business growth.

Share your opinion in the comment section. COMMENT NOW

Syed Balkhi

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of WPBeginner, OptinMonster, and WPForms .

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