Over the last few years, web technology has taken a huge leap. It has evolved quite drastically in both front and backend channels. Today, we have different frameworks available to work on our desired domain. Especially in frontend, we have a great number of options to choose from, including the specialized frameworks and libraries to work with.
Amongst this new generation of web interfaces, single page websites are trending now. They are easy to navigate, scroll and highly interactive in design. But, the SEO of SPA website is not a straightforward process.
As we know, building a highly advanced application(s) is just not all you could get traffic with – you have to intelligently market it as well. Unlike simple web applications which use conventional SEO techniques, there is a lot difference when it comes to one page websites. It demands specialized SEO techniques and particular ways to work with. Let’s discuss them in detail.
- What is a Single Page Application (SPA)?
- Pros and Cons of Single Page Websites
- What is Googlebot & How it Sees Single Page Websites
- The Basic Issues of SEO in SPA Websites
- Best Practices for SPA SEO
- Other SEO Optimizations in SPA Site
- Final Words
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What is a Single Page Application (SPA)?
Pros and Cons of Single Page Websites
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Talking About the PROS
There are many reasons why people love single page design. The most obvious one is the ease of accessing all website content at one place. It helps users to navigate swiftly throughout the website, as all the services are defined on one page, and requires no extra loading of any new page.
Considering the mobile friendliness, one page websites are also far better than multi-page websites. Because their design is responsive, and fits well with the smartphone screens. In fact, these single page websites are a tailor-made solution for smartphone devices, as people are always looking to interact with such applications which are fast and easy to navigate.
Talking About the CONS
Meanwhile, if you are using Google Analytics to track the traffic and performance of each website page, it becomes difficult for you to do the same for single page applications. If Analytics is configured correctly on SPA, you will get no insight about which content is performing well and which is losing users interest, quickly ending up lower engagement on the website.
What is Googlebot & How it Sees Single Page Websites
To crawl website content and pages, Google deploys a unique crawling tool called Googlebot. It helps Google to collect data from the website and build a searchable index for it in the search engine. It is one of the main factors used in website SEO, and holds a significant importance for ranking websites on search engines.
The Basic Issues of SEO in SPA Websites
Another critical point is the website page(s). It is a fact that search engine always ranks the website pages, not website itself. The pages are carefully designed and written with particular keywords, so that they can get desired ranking on search engines. The content of the page carries substantial volume of defined keywords and few internal links, which allows search engine to rank those pages on particular keywords.
But, as we know in case of SPAs, all the pages are combined into one and there isn’t any separation between the content. As a result, it becomes just an individual page for the whole application, heavily minimizing its chances to get ranked on different keywords.
Best Practices for SPA SEO
Fortunately, all is not lost for the single page applications. There are still some techniques, developers can use to optimize single page applications for search engine rankings. Let us read about these techniques:
Server-side rendering (SSR) is a process in which a website page is rendered according to the needs of the server request. It helps in rendering the website pages and facilitates crawlers to index those pages.
Pre-Rendering is almost similar to Server-side rendering, except its pre-deployment rendering procedure. In Pre-Rendering, the rendering takes place before the project deployment, not like the Server-side rendering in which it is done on live servers.
To perform Pre-Rendering, you have to first run your single page application on any web browser like Chrome, Firefox, Mozilla etc. Then, you have to take a snapshot of your page output, and substitute the HTML files according to it in response to the server request.
By using Pre-Rendering, you neither have to bother about having any production server nor about the surging load on hosting for PHP websites.
Other SEO Optimizations in SPA Site
We advise you to have SEO-friendly URLS for your website. Same holds true for the single page applications. For better results, we recommend you to have two URL structures for your single page application, one should be the ID URL and other should be the Slug URL.
The Slug URL should be clearly defined with the actual words separated by hyphens, and should not be much complicated. It must contain all the relevant keywords which you want to rank on, and should not exceed its maximum length.
The page should include all the important Meta tags such as page title, description, canonical tags, HREFLANG etc. It is also recommended to render all these Meta tags directly into the source code of the page, so that your server-side rendering can get more stronger.
All internal links must be well placed within the content and must be embedded with <a> tags, so that Googlebot can easily crawl the whole page. It is also advised to define all the core navigational elements within the source code and must be placed on top of the page.
Single page applications (SPAs) are highly interactive and unique in design, but do carry little limitations in search engine optimization. This article highlights all those issues which are commonly faced by the users while optimizing any single page application for search engine ranking. It also gives a brief account on some advanced SEO techniques, and how to utilize those best practices of SEO in SPA websites.
If you still have some more questions regarding this article, or want to contribute your suggestions, feel free to post them in the comments section below.
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