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What Is Responsive Web Design and Why Do You Need It?

Updated on  7th September

5 Min Read
Reading Time: 5 minutes

Some may say that the digital marketing trend has been a godsend for businesses who were earlier spending a fortune on getting engagements and conversions online. But now these businesses are faced with a new challenge, i.e., creating a website design that is compatible across a host of devices.

Responsive Web Design

Let’s face it! The era of the PC as the sole Internet medium is long gone. Netizens now primarily use mobile phones with Android, iOS, and other operating systems. Then there are the tablets, laptops, Kindles, iPads, netbooks, and the likes. And at the core of it, all lay the use of these devices in accessing the Internet for a variety of purposes.

Although it seems like a massive task, websites now have to be made compatible with all these devices. Resolutions and graphics need to be modified to fit the screen of any device and give the user the best website experience. This is where responsive web design takes center stage.

What is Responsive Web Design?

Responsive web design responds to the users’ device and gives a positive viewing and browsing experience. The website modifies itself in terms of size and resolution depending on the device that you’re using. So if you’re using a cell phone, you’ll be viewing the mobile-friendly version of the site where the content and images are resized to fit the smaller screen. This is what makes responsive web design the most flexible of all.

Google has started giving more precedence to mobile-friendly websites in its search results algorithm, which further stresses on the use of a responsive website design. Earlier, developers used to create separate websites for PC and mobile use. That was back when mobile phones weren’t common commodities. However, this wasn’t a very favorable approach as it sent maintenance costs through the roof, not to mention the hassle of handling various websites and managing the SEO for each of them.

Ethan Marcotte is credited with coining the term ‘responsive web design’ and defining it. So how do we use it? This type of web design works on the following 3 primary principles.

  1. Flexible Grids: This technique makes use of ‘relative sizing’ to resize the content to fit the screen. It makes use of CSS and percentages instead of pixels for images.
  2. Media Queries: Media queries allow the website to detect your device and fit the page on to the screen. The page adjusts as the screen size changes or the screen is expanded.
  3. Flexible Media: This feature makes use of scaling or CSS overflow to have images load differently depending on the screen size.

A responsive web design prevents blurring or pixelation of images, content scattering over the page, and the undesired efforts of having to scroll around the screen for reading or viewing the site. In short, it adapts to the screen size and adjusts itself accordingly.

Responsive Website Themes from WordPress

You may be thinking that a web design like this must need a lot of coding and development. But thankfully, to make things easier, WordPress has come up with a number of responsive website themes. Let’s take a look at some of CyberChimps’ responsive themes.

Free Responsive Theme

Free Responsive Theme

The name of this theme spells it all in terms of what it is about. The Responsive theme uses flexible grids to modify the website layout depending on the screen size. The main purpose of this theme is to make your website responsive to different devices. It has a very adaptable layout that doesn’t lose its effect even on a smaller screen. And, it’s available for free!

Responsive Pro Theme

Responsive Pro Theme

This is the premium version of the Responsive theme that offers more features and customization options. This theme allows you to personalize the widgets and menus, change the layout, add various call-to-action buttons, offers numerous color schemes, fonts, typographies, and a lot more. The Responsive Pro theme is easy-to-use.

Responsive Business Theme

Responsive Business Theme

Responsive Business is the child theme of the free Responsive theme. Going by the name, it is quite clear that the Responsive Business theme is for business and professional websites, except for the more creative business types, of course. It has a variety of features that enhance the appearance and functionality of a website, besides being 100% responsive.

Responsive Blog Theme

Responsive Blog Theme

This is another child theme of the free Responsive theme and is apt for bloggers or blogging websites. The Responsive Blog theme offers a number of blog templates with other features to enable updating and personalizing the website’s appearance and functionality. Its responsiveness feature allows blogs to be displayed on many devices without looking skewed.

How to Create Responsive Website?

Creating a website that is 100% responsive isn’t a very big task these days because almost everyone out there is doing it. However, if you already own a website, then you must analyze whether it is responsive or not. Making your website responsive comes with its set of do’s and don’ts that must be followed.

There are many web design testing tools available on the Internet for testing the responsiveness of your website. You can check all features and requirements regarding the responsiveness of your site using these tools.

In conclusion, a responsive website design is the need of the hour. It is extremely important for growing your customer base online.

So go ahead and visit CyberChimps’ WordPress theme store and pick any theme that suits your needs and GET 20% OFF using coupon code CLOUDWAYS20.

Disclaimer: This is a guest post by Susmita Pendse from Cyberchimps. The opinions and ideas expressed herein are author’s own, and in no way reflect Cloudways position.

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Saud Razzak

Saud is the WordPress Community Manager at Cloudways - A Managed WooCommerce Hosting Platform. Saud is responsible for creating buzz, spread knowledge, and educate the people about WordPress in the Community around the globe. In his free time, he likes to play cricket and learn new things on the Internet. You can email him at

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