Magento grouped product is one of the most complex product types on the Magento platform. It ideally addresses the (common) situation where a couple of products are packaged as one on the product page.
For instance, a jewelry store could package a bracelet and a set of earrings into a single discounted product. At the same time, the bracelet and the earrings are available separately at full price.
Why stores opt for grouped products? The answer is simple – it is all about increasing the store’s profits. While single products form the foundation of the inventory, the packaged products are “add-ons” that ensures sales because visitors perceive the packaged products as a bargain.
Benefits For Stores
- Experiment with the product assortment display.
- Encourage customers to purchase more by setting a discount for the whole product group.
Benefits For a Buyer
- See a group of related products on one product page.
- Purchase a product group at a reduced price.
I have already done a Magento product types overview. In this overview, I will discuss a Magento 2 grouped product to show you the specifics of configuration, limitations and relevant use cases.
Create the Grouped Product
To create a grouped product in Magento, you should first create an entity called “grouped product.” Next, add the items that you want to offer together (also known as associated products) to this entity. Magento provides two options for the availability of associated products availability – they can be visible only as a group or separately as well.
The inventory is managed separately for each associated product within a group. The only thing you can customize in the inventory while creating a grouped product is to set In Stock only if all associated products are currently available for purchase.
When creating grouped products in Magento, you will notice that the price section is missing. The fact is that pricing is managed on the simple-product level. You can’t set a fixed price for a grouped product. Its total value is flexible and represents a sum of prices of associated items a customer chooses to purchase.
To increase an average order value, you can set a catalog price rule and offer a discount to encourage customers to purchase a Magento grouped product.
Magento grouped products provide several options for promotions. Along with a fixed discount, you can include grouped products in special offers by setting time-limited catalog and cart price rules. For example, you can announce a special discount for a kit of suntan products at the start of the vacation season. Similarly, you could offer two weeks of free delivery for grouped products.
If you launch a promotional campaign, take time to advertise it properly to the target audience. You can send emails about special offers to customers or add banners to the home page and all the landing pages of your online store.
Useful Extensions For Magento Grouped Product
Although powerful, an out-of-the-box Magento grouped product has several limitations. For example, Magento doesn’t support configurable products within a group by default. This is often not suitable for many store owners who might wish to group products with different attributes like colors, sizes, capacities, etc.
Implementing a grouped configurable product in Magento once required writing complex custom code. Today, dedicated Magento extensions solve this problem more efficiently.
Let’s explore some of them.
Customizable Options for Grouped Products extension allows you to add products with customizable options in a group. This gives you a possibility to reconsider the product assortment, create more complex groups and provide your customers with the great shopping experience.
The extension works well for various niches such as:
- Apparel – group a sports T-shirt and shorts both available in different colors and sizes.
- Furniture – create a grouped product consisting of a table coming in different shapes and colors and chairs of different colors.
- Cosmetics – offer your customers a set of shampoo and balsam for different hair types.
- Accessories – a hat, a scarf and gloves of different colors will form a compelling group.
Grouped Promotions for Magento 2 creates targeted promotions for associated products within a grouped one. You can decide which items to combine for a discount and set several promotional rules for different product combinations. The block with promotions is shown on product pages to encourage customers to purchase.
Let’s say you offer a discount for a grouped product but some part of it is out of stock. Out of Stock Notification will inform the customer once the item is available again.
Magento Lookbook offers an option to pin images so you can create a comprehensive picture of a grouped product enabling a customer to see the whole set.
Let’s Sum It Up
Here are key points to remember about a Magento grouped product type:
- A grouped product is a set of related goods offered together on one detailed product page.
- By default, Magento doesn’t support configurable products within a group.
- Pricing and inventory are managed on a simple-product level.
- Associated products can be visible only in a group or separately as well.
- You can encourage customers to purchase the whole group by offering a grouped product discount.
As far as Magento offers to experiment with product assortment display, don’t miss this advantage. Take time to decide what products you can offer as a group and go ahead to better customer experience and more extensive sales.