7 Elements of a Successful Ecommerce Homepage Designs

by Immad Uddin Khan  September 28, 2015

Your homepage is the face of your website. Your ecommerce website needs to have a perfectly crafted homepage to attract the attention of your visitors. The front page should instantly inform your visitors about your brand, your best offers and what you sell. Consider your homepage as the prime-time television slot. Every sitcom on the television competes to have that slot, but only the best crafted ones get selected.

Your homepage is the entrance of your website. This is your call to attract your visitor down the funnel. This page is going to determine whether your visitors bounce off your website or check out and decide to come back again.

eCommerce Homepage elements

Here are some action packed tips that you can look into to turn your homepage into a conversion magnet!

  1. Graphical Cues
  2. Function Comes First
  3. Call-to-action Events
  4. Prioritize Placements
  5. Optimize Your Homepage
  6. Make it Simple
  7. Readily Available Shopping Cart

1. Graphical cues

Whether you are a clothing retailer or an electronic store owner, your home page should visually identify with your store, the moment a prospect stumbles upon it. Your homepage should be designed to keep your visitor glued to your website. The color combination of the website, your company’s logo, the selection of your font and the size, and all other graphic elements will have a profound impact on your users. Your homepage design needs to complement the identity of your company and the persona of your store.

2. Function comes first

Aesthetic design is an important element, however, you should think about offering the best features and functions on your homepage. Features and functions like the drop down navigation menu, Calls to Action, and a Persistent Shopping Cart etc., add value to your online store, making it more intuitive for visitors.

3. Call-to-action events

Visitors have come to your website to quench their needs – be it the need for goods or services, and it is your responsibility to make it easy for them. You need to make your CTAs clearly visible and impactful. They need to be decisive and include action buttons like “Order Now” and “Buy Now” and “Book Now.” One better practice is to conduct  A/B testing on your CTA’s to grab a more specific idea about the liking of your audience.

4. Prioritize Placements

I always wondered why almost every website has a search bar in the upper right corner of the homepage. I finally got the answer after studying online consumer behavior. What I got was that people expect the search bar to be there. It is like the Push and Pull of a door. Our human brains are programmed to always Push a door. Same is the case with your store’s homepage. You need to place key information high on the page so that it is effortlessly visible on the top screen with little or no scrolling. Strategically persistent placement of elements on your ecommerce site will make visitors feel more comfortable while shopping.

5. Optimize your homepage

If you decide on placing photos and sliders on your homepage, make sure they do not bog down your site. Elements that load slowly need to be optimized before going live on site. You need to keep a close watch on size of the photos, font sizes and styles and back-end caching mechanism. All these aspects play an important part in increasing the conversion rate of your website. Also, make sure your coding is clean and updated to ensure speedy load time of your website.

6. Make it simple

Do not make your visitors think too hard. Use simple words for your tabs and categories. If your visitors spend much time trying to make sense of what is written and where to click, or if they misinterpret a tab and get something they were not looking for – then chances are that you may lose them. Likewise, do not add excessive animations and graphical elements just because they look nice. One of your major goals with homepage design should be READABILITY.

7. Readily Available Shopping Cart

Your shopping cart should be a prominent fixture on the homepage and all other pages. It needs to remain intact at all times so that the buyer does not have to go through the hassle of shopping again in case he/she moves away from the store. You can code your store to establish a long-term cookie that will allow the user to view their cart in subsequent sessions for a given period of time. If you have a persistent shopping cart, your customers might not abandon you for another store.

Did I miss anything?

I know I missed a lot of elements. There is a lot that can go in here. However, make sure you do not clutter your homepage with a lot of stuff. The design of your homepage should be at the top of your to-do list when building your ecommerce site. You need to adhere to the experiences of your users and refrain from what is not liked by them. Try experimenting with what looks good and what works as a conversion magnet for your ecommerce website. If you find any element to be a misfit, then it should not belong to your home page.

Speed matter most!

In ecommerce, the lack of speed kills sales. Period. You might design the perfect homepage, but if it loads slowly, your visitors will not hang around to see it. You need to have a host that is optimized for speed and performance so that you do not have to worry about the back-end hassles. You only focus on designing the perfect homepage and let Cloudways take care of your hosting needs. Cloudways promises the least possible load time and provides the ease of scaling in case of a traffic surge along with the option to host in 15+ locations across the world!

Holiday season is right around the corner, so you should not wait for it to pass by. Reap the benefits of 3-day Free Trial and bring your ecommerce website to Cloudways!

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About Immad Uddin Khan

Immad is a Digital Content Producer for Cloudways - A Managed Cloud Hosting Platform. He is mostly busy in creating all sorts of informative and innovative content types. As a hobby, he loves to travel with his camera to picturesque destinations.

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