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Agency Spotlight: How PageTraffic’s innovation-driven approach helped it win clients from 36 countries 

Updated on June 3, 2022

5 Min Read

PageTraffic is an SEO company that specializes in helping businesses improve their online visibility and organic search results.

The agency’s journey started back in 2002, just 4 years after Google came into existence. That’s when Navneet Kaushal (CEO) got done with his MBA and got interested in exploring SEO.

Since then, the agency has grown manyfold. So far, it has helped more than 10,000 clients who were in need of various services like SEO, web designing, pay-per-click, link building, and content marketing.

This journey of growth wasn’t easy. The agency faced many challenges over the years. But Navneet’s determination to find new ways to deliver excellent results to the clients is what made PageTraffic a huge success.

Today, PageTraffic is a well-established SEO and digital marketing agency that serves clients from all around the world.

PageTraffic’s Niche

PageTraffic never limited itself to any particular niche.

The agency’s services are relevant for any business that’s looking for a stellar digital presence and want to rank higher on various search engines.

What Are Some of PageTraffic’s Proud Achievements as an Agency?

PageTraffic’s biggest achievement is the overall growth it has gained since its conception. The agency has managed to serve over 10,000 customers from around 36 countries.

More than 120 employees work hard to serve the vision of Navneet Kaushal. The agency has a presence in 3 different countries.

Some Challenges that PageTraffic Regularly Faces and How They Overcome Them?

One of the biggest challenges for PageTraffic is staying up to date with the ever-changing Google algorithm.

They try and overcome this challenge by studying the latest changes and implementing them into our SEO strategy.

To ensure quality results, the agency has a dedicated team of experts who regularly track the websites of the clients. That way, any anomaly is highlighted swiftly and tackled in the best possible manner.

What’s PageTraffic’s Recipe for Success, and What Are the Three Strategies That Reaped The Best Results for the Agency?

PageTraffic has no one recipe that can be labeled as their winning formula. Rather, it’s a mixture of several ingredients that have helped them sustain and grow their business.

These include a strong work ethic, dedication to their craft, and willingness to continue learning and growing. Plus, the agency actively hunts for new ways to improve its processes and deliver better results to its clients.

Constant innovation and improvement are crucial to PageTraffic’s success. As for the three strategies, the following are the ones that reaped the best results:

  1. Focusing on high-quality content: This has been the most important strategy for PageTraffic. Publishing great content that is relevant to the target audience has helped the agency attract more visitors to its website and has also helped it rank higher on SERPs.
  1. Creating a strong social media presence: PageTraffic found that having a strong presence on social media platforms like Twitter, Facebook, and LinkedIn has been instrumental in helping the agency attract new clients and grow.
  1. Establishing thought leadership: Navneet Kaushal has 20+ years of experience in digital marketing.

He has spoken at over 100+ conferences around the world and has been featured in top magazines, newspapers, television, and radio shows. Navneet is regarded as one of the trusted authorities in the search engine marketing industry.

Navneet’s expertise has established PageTraffic as one of the most awarded and successful search marketing agencies in the world.

What Project Challenged the Agency the Most and What Was the Learning Outcome From It?

Every agency faces some tricky clients who demand more than just routine work. Those clients bring with them new challenges and learning opportunities for the agency.

For PageTraffic, that client was Onlineseats.

The client wanted to set up a business in online ticketing, which was starting to look like a very promising industry in the US then. But given that there was no roadmap, everything had to be built ground up.”

The project involved carrying out market research, doing the competitive analysis, setting up a website, and driving enough traffic and sales to make the business profitable. The experts in the agency had to put their heads together and devise a winning strategy for this client.

So, our strategy was to create content and links at a pace which was fast enough to deliver the rankings and avoid any penalty.”

Adding content on a ticketing site was a challenge. The agency tackled it by putting up relevant content about the events and artists. This strategy worked wonderfully for the agency and the client.

Within 6-8 months, Onlineseats started ranking on top of the search engine for the most competitive keywords. Onlineseats made first profits within the first year itself.

The site soon became one of the most trusted and extensive resources for all sorts of information on artists, bands, sporting events, concerts, and Broadway shows. This had a direct positive impact and increased conversion rates and sales figures.

It was a celebratory moment for PageTraffic. The team was happy, and so was the client. What did the agency learn from this experience?

This one project taught us how to rely more on content and quality work. Also, patience and perseverance pay.

What SEO Tools and Applications Do PageTraffic Use to Deliver Results?

PageTraffic uses a variety of software tools and apps for its SEO efforts. These include Screaming Frog for website analysis, Ahrefs to track competitor links, as well as to find new link-building opportunities.

SEMRush is also one of the tools used to track SEO progress and find new opportunities for improvement.

How Has Cloudways Contributed to the Success of PageTraffic and How Do Its Features Align with the Agency’s Needs?

When we asked PageTraffic what value does Cloudways provide to the agency, they said:

Cloudways has been of great assistance to PageTraffic. Our website traffic has increased by 20% due to Cloudways’ managed hosting services that have enabled faster page loading times and more reliable uptime.

This directly results in better profit numbers as we get more leads and growth in MRR.

PageTraffic is happy with Cloudways. We also use the platform to deploy our clients’ websites. The one-click installation process of Cloudways is a game-changer for us. 

Additionally, Cloudways’ customer service is top-notch and always available to help us with any questions or issues we may have.”

Switch your agency’s website to Cloudways and experience lightning-fast load times.

Boost your agency’s performance by offering a better online experience to your potential customers. Interested? Sign up for a free 3-day trial right now.

What Will PageTraffic Advise People Considering Starting a New Agency?

The agency offers two shreds of advice to those looking to start a new SEO and digital marketing agency.

  1. Always be learning and continue to improve your skills. SEO is a constantly changing field, so you need to be keeping up with the latest trends and techniques in order to stay ahead of the competition.
  1. Get involved in the SEO community. There are lots of great resources out there (including Moz, Search Engine Land, Search Engine Journal, etc.)

One Quote That Best Resonates with PageTraffic’s Success Story

At PageTraffic, it’s the hunger of delivering digital excellence to our customers which makes us stand apart from others and help us excel in our goals.”

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Raza Aslam Lakhani

I'm a digital content producer at Cloudways. I'm also a hodophile- always ready to explore new places and cultures. Other than that, I play guitar and love to indulge myself in deep, meaningful conversations. Always looking for opportunities to learn new things.


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