An affiliate landing page can make or break an affiliate marketing campaign. We have tried to answer one of the most commonly asked questions about affiliate marketing. Read on!
For any online business, a high-converting landing page is critically important. Your landing page should have the ability to convince the reader to take action.
From the design of the web page to call-to-action, it has to have just the right mix of elements to succeed.
As an affiliate marketer, your goal is simple: You need to ensure that your affiliate landing page is created and optimized in a way that your CTA gets clicked more and more. Easier said than done, right? Let’s delve a bit deeper:
Why Affiliate Landing Pages Are Important?
48 percent of online marketers create a new landing page for each marketing campaign.
Also called a squeeze or splash page, landing page is a web page where you intend to send your visitors. The purpose of a landing page is to collect data from the visitor through a lead capture form. Whether you are giving away a free e-book or are selling cloud hosting, a landing page can serve many functions.
Although it’s just one page, people make a lot of mistakes when it comes to landing pages. A well-designed landing page should target a specific audience, have a compelling message and drive conversion.
First Impressions Do Matter!
If there’s anything we know about the human behavior, it’s that people make snap judgements. It just takes 50 milliseconds for a visitor to form an opinion about your website. The first 50 milliseconds determine whether a person is going to stay on your website or not.
According to an eye tracking study, it takes around 2.6 seconds for a person’s eyes to come to the part of the website that most influences their first impression.
First impressions do matter, especially in the online landscape, where brands are constantly competing for visitors’ attention.
Creating High-Converting Affiliate Landing Pages
Building high-converting affiliate landing pages is not easy. It takes time and practice to become good at it.
We at Cloudways have highlighted some tips and tricks to help you craft high-performing affiliate landing pages. Our seasoned professionals have learned them through experience. Let’s begin.
Have Insights About Your Audience’s Pain Points
It is very important to know who you are creating the landing page for. What is your audience like? What are their hobbies and interests? What’s their demographics?
It is only when you understand your audience that you will begin to have insights about their pain points. Find out what is disturbing your audience.
Your solution should then address that problem. A good, timely solution is what will drive conversions.
Choose the Right Design Tool
Do you not know HTML or CSS? Not a problem anymore! With so many incredible design tools at your disposal, you can easily create a landing page without any coding skills.
Many of these tools have a drag-and-drop mechanism that lets you customize your affiliate landing pages. Some useful tools that can come in handy include:
Unbounce: Unbounce is a Canadian company that offers an incredibly intuitive landing page builder. Trusted by more than 15,000 brands and major companies, this is an excellent choice to create high-converting pages.
Leadpages: Leadpages have been around for quite a while. These guys also know a thing or two about creating stunning landing pages and they even offer an excellent trial. They also offer real-time tracking to gauge the performance of your landing pages.
Hubspot: Hubspot has a free landing page builder, though you will have to pay money in order to get the good features. It’s intuitive and powerful and will help you grow very quickly.
Hello Bar: Hello Bar is a standalone WordPress plugin that you can use to create stunning landing pages with ease. It’s great for capturing leads and creating high-converting landing pages. And it’s recommended by Neil Patel, so you know it’s good!
Instapage: Instapage has a host of built-in features that you can use to customize your landing pages and to use elements that increase conversions.
Provide Value ‘For Free’
In the online world, customers have a lot of choices. Hundreds of merchants provide the same products with minimal price differences.
That’s the reason you need to differentiate yourself. One way you can do that is by providing value to your potential customers without charging anything.
Lead magnet is free content that you give away to your audience in exchange for their email addresses. It can be an ebook, course, free consultation, software plugin, a report, etc. This moves them down the conversion funnel.
The monetary results will not follow immediately, but your brand image will improve.
Here’s an example of how Social Triggers created a lead magnet:
Make Your Title Engaging and Captivating
You know why news websites like HuffingtonPost, CNN, Buzzfeed and the like are successful at capturing user’s attention? It is because of their engaging and catchy headlines. These titles are appealing and force people to click on them.
Ted Nicholas, a popular direct response copywriter, posits that 73 percent of the times, the buyer’s decision-making process starts at the point of title.
The title of your affiliate landing page should make the reader want to learn more.
Find the ‘Sweet Spot’ With Your Copy
After getting the headline right (you have captured the visitor’s attention), it is now time to write copy.
Copy cannot be just anything describing the offer. It has to resonate. It has to mean something to the audience.
If you keep it very short, you might not be able to convey your point effectively. If you keep it too long, you might bore the visitor.
Finding that sweet spot is very important for converting the visitor.
Use Great Visuals
Visuals, such as videos and images, can give a major boost to your affiliate landing page. Humans respond better to visual content as opposed to written content. According to Hubspot, 90 percent of the information transmitted to the brain is visual.
Including video can increase chances of conversions. This is because online users spend 100 percent more time on pages that contain compelling videos. Videos can also enhance the aesthetics of your affiliate landing page.
What’s more, visual content is more likely to be shared on social media. Just scrolling through your Newsfeed will give an idea about the dominance of visual content.
Have an Enticing Call-to-Action
Finally to round things up, add a call-to-action that prompts people to click. You can use the affiliate link, but a better approach would be to add a button.
There is no one perfect color for call-to-action buttons. Decide the color depending on your industry and target audience.
If you are still confused, you can carry out A/B testing to see which version works best.
Check out how this dating website has smartly used color to entice visitors to click:
High Converting Landing Page
The Cloudways affiliate program landing page has a great deal of thought and research behind it. The landing page’s primary focus is clearly to inform affiliates of the program’s main benefits right away.
The top of the page displays a series of different benefits that affiliates receive when they join the program. This serves to grab a potential affiliate’s attention and tells them just what they will be getting if they choose to join the program.
The second fold introduces the two main methods an affiliate can use to earn money. You can choose to generate commissions based on the Slab or the Hybrid model, both of which have been described in detail.
Then comes the earnings calculator. A key component of many successful landing pages, it makes it easy for a potential affiliate to see how much money they can make using either the slab or the hybrid model. It lets you denote the number of customers you can bring, and calculates your earnings automatically.
The page also sums up the key features of the program.
To Sum Up
The world of digital marketing is constantly evolving. New tools and technologies are coming to the fore. You as an affiliate marketer cannot lag behind.
Creating a high-converting affiliate landing page is a key goal. It requires time and practice to master the art.
Know your audience well and then create content that resonates with them. Another key is to keep experimenting and testing new ideas. With time, conversion rates of your landing page will improve.
We at Cloudways offer a highly profitable web hosting affiliate program. Not only will it help you earn better, the idea is to help you become a better affiliate marketer.
Are you getting the desired results with your current landing pages? Let us know your thoughts in the comments’ section below.
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