Are you looking to reduce your cart abandonment rate? If yes, I would like to introduce you to two tools that are known in the market as CartBoss and Twilio. These will enable you to send out abandoned cart text messages to your customers so that they convert and complete their purchases on your online store.
CartBoss is an all-in-one plug-and-play solution to reduce cart abandonment rate, improve customer lifetime value, and reduce deadstock with text messages that have the potential to urge your audience to take action to complete their purchase.
The solution offers its customers a pay-as-you-go model, it is GDPR compliant and is extremely easy to integrate. You can use this solution on your Woocommerce, Shopify, as well as PHP stores. In order to use and integrate it, you don’t need to hire a wordpress developer, a copywriter, or a translator. CartBoss is a multilingual solution and comes with 20+ text message presets.
According to CartBoss’s own findings, users can expect an average ROI of 2.4k% after using CartBoss. They are expected to witness a sharp decline in their cart abandonment rate as well.
Here are some features that make CartBoss useful for ecommerce websites.
10 Effective Ways to Reduce Shopping Cart Abandonment Statistics for 2022
Some features that allow CartBoss to reduce the rising problem of shopping cart abandonment are the following.
20+ Preset Text Messages
If you don’t want to hire a copywriter, then this feature can offer you a great level of assistance and support. CartBoss has a group of preset text messages that are optimized to bring high conversions. They are A/B tested so you can rest assured that they would bring you great results. There is also a text editor that you may use if you need more or want to create your own set of abandoned cart text messages. The text editor is also very simple and intuitive to offer more ease to users.
You won’t need a translator because CartBoss can automatically detect language. The preset text messages are translated into 30 languages accurately with the help of local translators. This means that all your ecommerce website visitors who abandoned their carts will receive abandoned cart messages in their own language.
Give Discounts and Special Promos and Offers
This feature allows you to directly embed coupons into links in the text messages for customers’ convenience and ease. You can choose to either offer a fixed amount discount, a percentage off or even free shipping. When you do this, your shopping cart abandonment rate might instantly go down as customers will want to avail an attractive offer.
Automatically Fills the Checkout Page
The auto-fill feature will instantly fill out checkout fields with saved information to quicken the checkout process for customers. This way, returning customers will be saved from re-entering information again and again after deciding to purchase something.
15 Important Shopping Cart Abandonment Statistics for 2022: A Marketer’s Point of View
Twilio is another platform that facilitates intelligent customer engagement by offering Twilio MessagingX. This is a reliable messaging solution that powers business messaging over the desired channels to build conversations with customers.
With Twilio, you can message your customers on their preferred app anytime and at any stage of the customer journey regardless of their geographical location.
Some interesting features of this tool are the following:
The programmable messaging API will allow you to inform your customers regarding purchase confirmations, account activity, as well as remind them to complete their purchase if they have abandoned items in their shopping cart in your store.
You need to be very careful about the time and frequency of sending abandonment cart text messages. This is why delivering text messages to customers at scale is extremely important for time-sensitive things like reminding them to complete their purchase before items go out of stock.
Monitor and Optimize Messaging
Monitor the performance of your abandoned cart messages, and identify areas where you can improve engagement with Twilio’s out-of-the-box reporting feature. You can easily analyze and A/B test what is working and what is not so you can fix it in a timely manner.
You can message your customers no matter where they are located using Twilio’s over 200 global phone numbers. They are toll-free, in the form of shortcodes, and also have alphanumeric sender IDs. The 900 million data points ensure that the automated real-time routing works to deliver text messages reliably to customers.
7 Powerful Practices and 10 Examples to Write Impactful Abandoned Cart Emails
Integration with WooCommerce
Text messages have an open rate of 99%. Keeping this number in mind, ecommerce store owners shall realize that although their abandoned cart emails can fall in the spam folder, their abandoned cart text messages have the likelihood of being opened, which may also improve the CTR.
This is why you would want to consider integrating CartBoss and Twilio on your WooCommerce stores. Now, how can you do this? Well, this can be done through the CartBoss plugin and the ShopMagic for Twilio add-on, both of which allow users to easily connect its service to their WooCommerce store. This makes it a lot easier to integrate text messages into a WooCommerce website.
The CartBoss WooCommerce Plugin is free to install on WordPress from the WordPress.org repository. Once you are on your WordPress dashboard, you can click on ‘add new plugin’ and search for CartBoss. Install the plugin, activate it, and enter your API key for your ecommerce website. How do you get this API key? Well, it’s simple. Go to the CartBoss dashboard where you have added your website, and get it easily from there.
The ShopMagic for Twilio WooCommerce plugin will allow you to directly send abandoned cart text messages to permissible numbers from the plugin settings page. You just need to install the ShopMagic for Twilio plugin, activate it, and then choose to send SMS with Twilio as your desired action. It’s just that simple.
Once your ecommerce website is connected with the text messaging service, your abandoned cart messages will start going out to your visitors automatically.
Select, Launch, and Sell
Cloudways Ecommerce Starter Bundle comes preloaded with all the right plugins and extensions. Go live in minutes and skip straight to the business part.
The Benefits of Integrating Text Messages in Your WooCommerce Store
When you grow your relationship with your customers by keeping communication a constant factor between you and them, you are eventually growing your business, and increasing your brand’s recognition.
This can be done by sending out personalized text messages to the customers who have visited your ecommerce website. If they forgot to buy something they added to their cart, you can send your customers personalized abandoned cart text messages with discounts and special promos and offers.
CartBoss and Twilio Pricing
You don’t have to get into a long-term contract with CartBoss or Twilio. Their pay-as-you-go model is extremely convenient. With the pay-as-you-go model, you only have to pay for the SMS messages that you send out to your customers.
You do not even need to enter your credit card information until you want to begin sending cart abandonment text messages to your customers.
The text messages charges vary from country to country.
That’s all on CartBoss and Twilio and how their integration with your ecommerce store can help you win back lost sales subjected to cart abandonment. We hope this article could help answer all your questions regarding how these abandoned cart recovery tools can reduce your shopping cart abandonment rate. Let us know if you have tried any other abandoned cart recovery tools and how they have helped you reduce your online store’s shopping cart abandonment rate.
Customer Review at
“Great performance for the price, and plenty of control”
Sean P [SMB Owner]
I am the Co-Founder of CartBoss, a solution for recovering abandoned carts via text messages, and the founder of DWEB, a WebDev agency for E-commerce.