Growth marketing is absolutely one of the top emerging trends in the business world. There is a very thin line between an online marketer and a growth marketer. Even many marketing pros overlook this difference and get confused about the difference. This is why top startup growth marketing influencers often try very hard to present the difference through their work.
To define the difference, online marketing is promoting a brand whereas growth marketing is a collective effort to push an organization’s growth metrics to an enormous extent. This is what Sean Ellis, CEO of Growth Hackers.com has to say about entirely different and broader niche of growth marketing.
“Growth marketing is an experiment-driven marketing”.
For many startup enthusiasts, the natural question at this point is this: who are those startup influencers which can be your growth marketing inspiration?
Keeping this question in mind, I have curated the following list of growth marketing influencers who are actively working in this niche.
P.S. The enlistment doesn’t carry any order in terms of experience or professionalism and all of these influencers are equally placed.
Talk about growth hacking and the very first name to pop in our minds is Sean Ellis. The man is popularly referred as the godfather of growth hacking. Currently, he is the CEO of GrowthHackers.com that is a global platform for all growth marketers.
In August 2008, Sean started his growth marketing career as an executive and there was no looking back ever after. He was one of the persons behind Dropbox’s growth marketing strategy that fetched immense appreciation.
Sean was the founder and CEO of Qualroo, a marketing software company. He also writes on his blog and his articles are featured on The Wall Street Journal, Forbes, TechCrunch, Fast Company, Wired etc.
Facebook is the modern example of how rapidly a brand can grow when it is injected with the right growth marketing strategies. All hail to Alex Schultz, who is the VP of Growth at Facebook since
Before Facebook, Alex managed affiliate marketing for Ebay in UK and the immense growth of Facebook proves why he is in this list of top growth marketing influencers.
Over the past years, Facebook grew from a simple social media network to a diversified advertising, networking and entertaining platform. This immense growth with absolute marketing strategies prove how Alex manages to be a top global influencer of the growth marketing niche.
“Content is king” and who knows this better than Neil Patel, the co-founder of CrazyEgg, KISSmetrics and HelloBar. Neil is an ideal influencer when it comes to content marketing strategy. He helps in creating growth marketing strategies for global blue chip organizations such as HP, General Motors, Amazon etc.
Neil is one of the most popular blogger on the internet and is considered to be the jack of all trades. Be it content marketing or growth hacking, he explains the niche in a way that can be understood by a person who isn’t even familiar with the niche.
Brian Balfour is undoubtedly one of the most popular growth marketer of modern times and is often associated with the successful startups. He was the co-founder of Viximo and Boundless Learning. He also worked in the Venture Capital (VC).
Brian previously worked as a VP of growth at HubSpot. This prestigious position laid the path for his new startup Reforge, a platform for creating growth hacking strategies. He is the founder and CEO of Reforge. He also owns a blog named as Coelevate, where he writes his heart out on growth marketing and several other niches.
Sujan Patel is a renowned name in the growth marketing industry and is known for his unique growth strategies. He is an entrepreneur and the co-founder of several successful projects, such as Quuu, Mailshake, Narrow and ContentMarketer.io.
Sujan recently co-founded a growth marketing agency Web Profits and has a concrete reputation with his clientele including some of the industry giants like Sony, Sales Force, Mint, etc.
He is a regular contributor to Forbes and writes on his personal blog too. Sujan is the author of several popular books including 100 Days of Growth and Content Marketing Playbook.
In the highly competitive industry of ride hailing services, Uber stands out as the pioneer and the most popular hailing service. Andrew Chen is the head of rider growth at Uber. This man surely knows well how to grow a brand that is in its early stage. He has also worked on successful startups such as Tinder, ProductHunt, AngelList etc.
Andrew is in the growth marketing industry for more than a decade and his experience is what all of the people talk about. Apart from being a growth marketer, he is also an entrepreneur and considered as a genious when it comes to making successful tech startups.
Brianne plays a key role in handling the growth marketing strategies of Zendesk, a SaaS company that always exceeds the expectations. This continuous spree of success is undoubtedly due to the effective growth strategy and persistent approach towards the rapidly changing global business environment.
Brianne is in the field of growth marketing for quite sometime. She previously worked for HotelClub and HotWire and contributed in their growth with well-planned marketing strategies. Apart from these organizations, she lended her part of growth strategies to industry leading companies such as Expedia, Nikon, Orbitz etc.
Ehsan Jahandarpour made it to the list of Forbes top 20 growth hackers in 2016. This immensely talented professional is known as a startup coach and is the brainchild behind Advanced Growth Hacking Program.
He has helped industry giants like Microsoft, Petronas, BBDO and many more startups to boost their growth and brand presence.
Apart from growth hacking niche, Ehsan is a writer too and his articles are published by Forbes, Fox News Inc., Lifehacker, Huffington Post etc.
Fareed is probably one of the oldest in the hub of growth marketing and is the Senior Product Manager of Growth at Slack. Fareed is surely a data genius and knows well how to play with the information to extract attention and results for a product.
His previously worked in RunKeeper and Instacart. However, while onboarding with Slack, he expressed his likeness for a creative working environment that enables a person to have his freedom of experimentation.
Noah Kagan is one of the most experienced person in the field of growth marketing. He is the chief sumo in Sumo Group, a marketing software making companies that help organizations build, increase their online presence and web traffic.
Noah has contributed in the marketing and product launch campaigns of world renowned organizations such as Facebook, Mint etc. He is a blogger and his blog OkDork is known to be a platform to express their views and exchange ideas about online marketing.
Angie is in the online marketing industry since last 17 years. She was listed in the Forbes and Entrepreneur’s top list of online marketers and is known as a conversion optimist. This lady is a prominent international speaker who almost regularly participates in conferences related to growth marketing.
Apart from being a growth hacker and a keynote speaker, Angie is an author and wrote the curriculum of an online marketing major of The Art Institutes.
William is currently one of the most popular emerging growth hacker. The guy is mentioned by some of the industry giants such as Sujan Patel, Daniel Scalco, Zuzana Kudelova etc. William is the founder of Elumynt, a growth marketing agency that has a prominent reputation in online marketing.
William likes to write about strategies, tips and tricks of growth hacking and is a regular contributor to the most authentic websites, such as: Fastcompany.com, Entrepreneur.com, and TheNextWeb.com. Despite of being a busy bee, William is a speaker at IRCE and likes to participate in conferences.
Justin Wu is the founder of Growth.ly, a growth agency. He has a vast experience of working with top notch brands globally including Samsung, New Balance, Intel, Wall Street Journal etc. He believes effective growth marketing is the result of collectively using internet marketing, software engineering and data collection.
Justin is in the internet marketing industry for more than a decade and his previous ventures were quite successful, such: as Vytmn.com that achieved $1M revenue in its first year and Sidevision that was contracted and invested by Warner Brothers.
Andy is one of the most experienced growth marketer in this list. He has an extensive experience of over 20 years in the field. He is the founder of Growth Startups, a growth marketing agency designed to boost marketing campaigns for startups and entrepreneurs.
Andy bagged the title of Endeavor Entrepreneur in 2010. His past is full of achievements as he served on leading positions, such as: co-founder, director and CEO in various multinational companies. He is known as a problem solver, early adapter and a successful entrepreneur.
Vin Clancy is a young growth hacker, entrepreneur, and an author. This young lad has a strong social media following. His first book on growth hacking raised over $100,000 in pre-orders. Vin is a proficient blogger and his articles are often published on prestigious websites, such as Fortune, Wired, Vice, TechCrunch, Inc.
Vin is an inspiring young growth hacker featured on covers of Disrupts UK 2016 and on Millennial Magazine 2016. He had a tour of hundred days in eight countries, where he spoke about growth hacking and other online niches that he follows.
Harsh Agrawal is the Founder of the award-winning blog ShoutMeLoud, which boasts more than 832K subscribers and 1 million Pageviews a month. His goal with the platform is to help people turn their passion for blogging and online marketing into a full-time business.
He has more than a decade of hands-on experience in blogging, SEO, WordPress, affiliate marketing, and social media. On ShoutMeLoud, he loves to provide transparent tactics and case studies on how he grew his blog to such impressive heights. You can also find up-to-date and actionable guides on all things WordPress, business blogging, and marketing.
Harsh is also a regular conference speaker and has spoken at numerous prestigious events like Affiliate Summit West (Las Vegas), WordCamp (India), inOrbit (Slovenia), and MB Summit (Milan), to name a few.
Twitter | LinkedIn
Josh Fechter is a growth hacker, author, and an avid blogger. He currently works at BAMF. He has been awarded as the top growth hacker of 2017 by T&C. Moreover, he is a top writer of Quora in 2017.
Josh has served on leading positions in reputable organizations as head and mentor for growth. He is known to be a geek of growth marketing industry, in fact, his work has already received millions of views till now.
Raffaele has a lot of associations with his name. He is a growth marketer, digital and startup mentor, blogger etc. He currently works as a growth hacking consultant and a partner in yourDIGITAL, a group of digital transformation managers.
His blog is popular among young growth hackers and his articles have been featured on all the top notch websites including: Mashable, TechCrunch, Wired, Product Hunt, Medium, VentureBeat, The Next Web etc. He is a public speaker and often conducts conferences and events.
Savvas is a young growth hacker, entrepreneur, speaker and blogger who got featured in Forbes and Product Hunt. He is a co-founder of two ventures: Viral Loops, a viral marketing platform and GrowthRocks, a growth hacking marketing agency.
Savvas is proficient in marketing automation, product development and project management and likes to play on Scrum. This guy has interests in life learning blogs and often tweets about it.
Stephen is a geek of growth marketing. He works as an editor and curator for growth hacking digest. He is also a senior content strategist at CanlRank, a SEO software.
Stephen has been into key positions in reputable companies and served as IT director, editor and outreach specialist. He is considered as the jack of all trades when it comes to online marketing.
Marta is not just a growth hacker but a blogger, business strategist and branding expert too. She mainly works for engineering companies and entrepreneurs. She is the creator of business attitude program.
Marta currently works as a managing director at Movabo Ltd. Previously, she was the project director of Attitudewebsites.com. She also writes on her blog, which is truly a treat to read for growth hacking.
Mike van Hoenselaar
Mike hails from Netherlands and is a highly skilled growth hacker, speaker, entrepreneur, and growth marketer. He is the founder of Online Boswachters, an online marketing and growth platform and Escape Rooms Nederland.
Mike is also a mentor at Startup bootcamp and is an avid fan of experimentation in his field. The guy has over 6 years of experience and is an addict of information.
Ryan is an American author, marketer and entrepreneur. He has a diverse growth marketing experience ranging from heading the marketing and growth of American Apparel to being a media marketer for Robert Greene’s book 50th law of Power.
Ryan calls himself a ‘media manipulator’ and his first book was ‘Trust me I am lying – Confessions of a media manipulator.’ He is a proponent of Growth hacking and thinks it is far better strategy to get customers than banner advertisements.
He is also a contributor for Forbes, Fast Company, The Huffington Post, The Columbia Journalism Review, and New York Observer, where he is a resident editor.
Gustaf is a full-time growth geek. He is currently working as a partner at Y-Combinator. But he has tons of growth hacking titles under his belt including serving as a product lead at AirBnB, and heading growth at Voxer in the previous few years.
He also co-founded Heysan, a mobile messaging app that was later acquired by Good Technology in 2009.
James Carbary is the founder and owner of B2B brands and content producer for B2B growth show. He interviews renowned celebrities for his show on a regular basis and provides insights and marketing direction to digital businesses. He is also a contributor for Huffington Post where he shares tips on growth hacking, digital strategy, and content marketing.
Lincoln Murphy is a customer success consultant and keynote speaker focused on generating leads. He currently works as a consultant for Sixteen Ventures, responsible for growth, acquisition and customer lifecycle.
According to him, a growth engine that doesn’t take customer success and retention in consideration is not an efficient growth engine. He helps build growth engines for his clients by optimizing their websites and improving their growth funnels.
Lincoln is also the author of ‘Customer Success’ book that focuses on acquisition-based growth strategies.
Growth marketing is associated with some of the biggest tech organizations worldwide and the list goes on with some of the top emerging growth marketers. This list has all the flavors related to growth marketing for startups, be it content marketing, growth agency founders, entrepreneurs that provides growth hacking services. All of these startup influencers are experts of growth marketing and each of them have expertise in their respective genre of growth marketing.
P.S. If you know any other influencer who is also a growth marketing geek, it would be a pleasure to hear from you via comments on this article. Don’t forget to share your feedback regarding how this article helpful for you.
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Arsalan, a Digital Marketer by profession, works as a Startups and Digital Agencies Community Manager at Cloudways. He loves all things entrepreneurial and wakes up every day with the desire to enable the dreams of aspiring entrepreneurs through his work!