Hit a Home Run This Holiday Season Using These Ecommerce Experts Tips

by Sajjad Shahid  October 18, 2017

Bring out the bells; it’s a holiday season
Bring out the bells, it’s a happy time

Ho-Ho-Ho! It’s the happiest time of the year especially if you’re an ecommerce store owner. Your sales will probably increase by 40%; though almost all of you would wish that this percentage would go in triple digits.

Ecommerce Experts Tips

To maximize your earning you have to take care of multiple factors. I do not expect you to remember every item on the Holiday Season store prep checklist. However, remember that sometimes a small thing can have a big impact on holiday season revenue.

To make sure that ecommerce store owners do not miss a trick, I decided to go to the influencers and experts of the industry and ask their opinion about the single most important thing that could mar the Holiday Season sales revenue.

The Best Start Is An Early Start

Let’s begin with the first hack for aligning things whether it is the marketing plan or the budget. Experts suggest that you should avoid the last minute rush. According to James Gurd, the owner of Digital Juggler:

Adel de Meyer, speaker, mentor and author at The Next Web, added to the discussion:

Use High ROI Marketing

You could attract a significant audience to your store. Now, the best option for creating great marketing campaigns is to leverage the power of high ROI marketing such as social media.

So the second hack to hit a homerun this holiday season is to use high ROI marketing tactics, such as gift guides and Facebook ads. Well crafted and well targeted Facebook ads are very beneficial in brand image entrenchment and converting traffic into potential sales.

Jimmy Fritz, CEO of The Wedding Shoppe advised:


Similarly, James Dillion, Content Manager at Gorilla 360 gave his top tip:


Adriana Tica, a digital marketer and owner of a digital marketing agency contributed:


According to Chloe Thomas, speaker and an ecommerce consultant:


Similarly, Kevin Muldoon, blogger and WordPress fanboy added:


Mike Bryant is responsible for the marketing at Kount Inc. He advised SEO for product images:


Get All Preparations Done Early

Phill Barrett, an ecommerce thought leader, added his two cents about getting the store development work done as early as possible:


So, I decided to get some technical opinions. The experts suggested testing the store early for traffic spikes resistance, setting up retargeting for abandoned carts, and to thoroughly stress test all plugins and the checkout process.
According to David Hoos, marketing lead The Good:


Patrick Rauland, a WooCommerce consultant added:


Talking about abandoned carts, Beka Rice, an ecommerce expert opined:


On a similar note, Alex Lenashov, a Magento consultant discussed the issue from the perspective of Magento dev:

Be (Technologically) Innovative

Here is what Sam Hurley (#1 Marketing Influencer) has to say about the importance of chatbots for Ecommerce:


Discussing order fulfilment, Marshal Hughes, CEO & Co-Founder of Passel, advised:


Linda Bustos, director of merchant strategy at Workarea commerce, advise using real time merchandising:

To Sum Up


I asked Fanny Heuck, a digital marketing professional to contribute to the discussion. Here’s what she added:

β€œPrepare your campaign well ahead of the deadline. It is kind of obvious but often only done at the last minute. When preparing your campaign, think of your audience and segment it so well that you have a personalized message for each “customer types” – from the irsst-timers to returning customers.

And this is what is all about: Holiday Season is the perfect occasion to give back to your customers and make them feel special.

Your brand is always unique and so are your customers. Concentrate on holiday season campaign that brings value.”

Bonus Tip: Get Out Of The Building

Andrea Martins, cofounder of GreenSocks and Story Resumes offers a great tip for all ecommerce store owners who would like to make it big this Holiday Season:

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About Sajjad Shahid

Sajjad is an Ecommerce Community Expert at Cloudways. He loves helping out Ecommerce store owners, merchants and marketers in establishing their businesses and startups. Sajjad enjoys playing table tennis and cricket over the weekend.

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