{"id":90,"date":"2021-09-20T15:46:30","date_gmt":"2021-09-20T15:46:30","guid":{"rendered":"http:\/\/wordpress-470062-1474501.cloudwaysapps.com\/?p=90"},"modified":"2021-09-23T10:29:40","modified_gmt":"2021-09-23T10:29:40","slug":"setting-a-partner-focused-agency-program-into-motion-a-cloudways-inside-story","status":"publish","type":"post","link":"https:\/\/www.cloudways.com\/inside\/setting-a-partner-focused-agency-program-into-motion-a-cloudways-inside-story\/","title":{"rendered":"Setting a Partner-Focused Agency Program into Motion: A Cloudways Inside Story"},"content":{"rendered":"<!-- Social Icons || BEGIN -->\r\n\r\n                <div class=\"inrArticleCntntLeftBox\">\r\n                    <div class=\"inrBlogTOCsidebarwrap\">\r\n                        <ul>\r\n                            <li class=\"step step1\">\r\n                                <a href=\"javascript:void(0);\" data-scroll=\"true\" data-target='#intro'>\r\n                                    <div class=\"Progress\">\r\n                                        <svg height=\"56\" width=\"56\">\r\n                                            <circle cx=\"27\" cy=\"27\" r=\"25\" stroke=\"#EAEAEA\" stroke-width=\"3\" fill-opacity=\"0\" \/>\r\n                                            <circle cx=\"27\" cy=\"27\" r=\"25\" class=\"progressCircle\" stroke=\"#2F39BF\" stroke-width=\"3\" fill='#F0F8FF' \/>\r\n                                        <\/svg>\r\n                                        <img decoding=\"async\" src=\"https:\/\/www.cloudways.com\/inside\/wp-content\/uploads\/2021\/06\/background-icon.png\" alt=\"\" class=\"img-responsive\">\r\n                                    <\/div>\r\n                                    <div class=\"txt\">Background<\/div>\r\n                                <\/a>\r\n                            <\/li>\r\n                            <li class=\"step step2\">\r\n                                <a href=\"javascript:void(0);\" data-scroll=\"true\" data-target='#first-attempt'>\r\n                                    <div class=\"Progress\">\r\n                                        <svg height=\"56\" width=\"56\">\r\n                                            <circle cx=\"27\" cy=\"27\" r=\"25\" stroke=\"#EAEAEA\" stroke-width=\"3\" fill-opacity=\"0\" \/>\r\n                                            <circle cx=\"27\" cy=\"27\" r=\"25\" class=\"progressCircle\" stroke=\"#2F39BF\" stroke-width=\"3\" fill='#F0F8FF' \/>\r\n                                        <\/svg>\r\n                                        <img decoding=\"async\" src=\"https:\/\/www.cloudways.com\/inside\/wp-content\/uploads\/2021\/06\/Start-icon.png\" alt=\"\" class=\"img-responsive\">\r\n                                    <\/div>\r\n                                    <div class=\"txt\">How We Started<\/div>\r\n                                <\/a>\r\n                            <\/li>\r\n                            <li class=\"step step3\">\r\n                                <a href=\"javascript:void(0);\" data-scroll=\"true\" data-target='#agency-partnership'>\r\n                                    <div class=\"Progress\">\r\n                                        <svg height=\"56\" width=\"56\">\r\n                                            <circle cx=\"27\" cy=\"27\" r=\"25\" stroke=\"#EAEAEA\" stroke-width=\"3\" fill-opacity=\"0\" \/>\r\n                                            <circle cx=\"27\" cy=\"27\" r=\"25\" class=\"progressCircle\" stroke=\"#2F39BF\" stroke-width=\"3\" fill='#F0F8FF' \/>\r\n                                        <\/svg>\r\n                                        <img decoding=\"async\" src=\"https:\/\/www.cloudways.com\/inside\/wp-content\/uploads\/2021\/06\/Action-icon.png\" alt=\"\" class=\"img-responsive\">\r\n                                    <\/div>\r\n                                    <div class=\"txt\">Project In Action<\/div>\r\n                                <\/a>\r\n\r\n                            <\/li>\r\n                            <li class=\"step step4\">\r\n                                <a href=\"javascript:void(0);\" data-scroll=\"true\" data-target='#progress-till-now'>\r\n                                    <div class=\"Progress\">\r\n                                        <svg height=\"56\" width=\"56\">\r\n                                            <circle cx=\"27\" cy=\"27\" r=\"25\" stroke=\"#EAEAEA\" stroke-width=\"3\" fill-opacity=\"0\" \/>\r\n                                            <circle cx=\"27\" cy=\"27\" r=\"25\" class=\"progressCircle\" stroke=\"#2F39BF\" stroke-width=\"3\" fill='#F0F8FF' \/>\r\n                                        <\/svg>\r\n                                        <img decoding=\"async\" src=\"https:\/\/www.cloudways.com\/inside\/wp-content\/uploads\/2021\/06\/current-icon.png\" alt=\"\" class=\"img-responsive\">\r\n                                    <\/div>\r\n                                    <div class=\"txt\">Where We Are Now<\/div>\r\n                                <\/a>\r\n                            <\/li>\r\n                        <\/ul>\r\n                        <ul class=\"inrArticleSocialShare hide\" data-visible='10'>\r\n                            <li>Share<\/li>\r\n                            <li><a href=\"http:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i class=\"fa fa-facebook\" aria-hidden=\"true\"><\/i><\/a><\/li>\r\n                            <li><a href=\"http:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i class=\"fa fa-twitter\" aria-hidden=\"true\"><\/i><\/a><\/li>\r\n                            <li><a href=\"http:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i class=\"fa fa-linkedin\" aria-hidden=\"true\"><\/i><\/a><\/li>\r\n                        <\/ul>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <!-- Social Icons || END -->\r\n\r\n\r\n                <!-- ----------------------------------------------------------------------------------------------------- -->\r\n\r\n\r\n                <!-- Post Content || BEGIN -->\r\n\r\n                <div class=\"inrArticleCntntMidBox\">\r\n<section class=\"project-step\" id=\"intro\">\r\n                        <h2>Why We Wanted to Partner with Agencies<\/h2>\r\n                    <p>Cloudways is serious about recruiting digital agencies and marketing agencies as new users of our web hosting\r\n                        platform. The Platform can be too technical for solopreneurs without a firm grasp of web hosting concepts, and\r\n                        it doesn\u2019t really suit companies with the scale and expertise to fully self-manage hosting for multiple\r\n                        websites. So we had learned from experience that agencies are a great fit.<\/p>\r\n\r\n\r\n                    <!-- 2 sided || Image with description -->\r\n\r\n                    <div class=\"row\">\r\n                        <div class=\"col-sm-6 order-sm-12\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.cloudways.com\/inside\/wp-content\/uploads\/2021\/05\/shutterstock_703607812-7.png\" alt=\"\" class=\"img-fluid\">\r\n                        <\/div>\r\n                        <div class=\"col-sm-6 order-sm-1\">\r\n                            <h3>The Origin of the Idea<\/h3>\r\n                            <p>Now, we wanted to create something through which we could appeal to them directly. One ambitious idea was\r\n                                to establish a sector-leading partnership program for agencies. Such programs are nothing new, but we\r\n                                believed that there was a gap to be filled by a program that truly deserved the \u201cpartnership\u201d label.\r\n                            <\/p>\r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                    <!-- 2 sided || Image with description -->\r\n\r\n                    <p>This would require cooperation with a number of agencies on the overall design of the program to ensure that it\r\n                        met their goals as well as ours.\r\n                    <\/p>\r\n\r\n                    <!-- 2 sided || Image with description -->\r\n\r\n                    <div class=\"row\">\r\n                        <div class=\"col-sm-6 order-sm-1\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.cloudways.com\/inside\/wp-content\/uploads\/2021\/06\/Group-480.png\" alt=\"\" class=\"img-fluid\">\r\n                        <\/div>\r\n                        <div class=\"col-sm-6 order-sm-12\">\r\n                            <h3>Setting the Objectives<\/h3>\r\n                            <p>Our objectives were twofold: create a program that would appeal to agencies, and then market it to\r\n                                thousands of agencies. This would allow us to create something of actual value for our agency partners.\r\n                            <\/p>\r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                    <!-- 2 sided || Image with description -->\r\n\r\n\r\n                    <blockquote>\r\n                        We build trust with agencies by showing that we care.\r\n                        <br>\r\n                        <b>-Owais Khan, Marketing Manager<\/b>\r\n                    <\/blockquote>\r\n\r\n\r\n                    <p>And so, we had a vision. This was to be a program that would let us offer more than just a web hosting platform\r\n                        to digital agencies. It would have an edge to it &#8211; single-mindedly pursuing accelerated agency growth for our\r\n                        partners. <\/p>\r\n\r\n                    <p>Our enthusiasm brimmed over. <\/p>\r\n<\/section>\r\n                    <section class=\"project-step\" id=\"first-attempt\">\r\n                        <h2>The First Attempts<\/h2>\r\n                        <p>The earlier iterations of the Agency Partnership Program had not prioritized input from our potential\r\n                            partners to the extent we ended up doing. We realized that the agencies we partnered with had to have a\r\n                            major say in the features of the Agency Partnership Program. After all, it was designed for them. <\/p>\r\n                        <p>We used consumer insights to find out what potential partners wanted from a truly revolutionary Agency\r\n                            Partnership Program. The finished iteration of the Agency Partnership Program puts the needs of the\r\n                            customers first, and the entire program is tailored to meet the needs of our own agency customers, some of\r\n                            whom played an important role in the design and formation of the Program.<\/p>\r\n                        <p>But creating a partner-focused Agency Program was easier said than done. Our initial attempts were rooted in\r\n                            our standard tech-first way of working. When those didn\u2019t work out, we knew we needed a UX wiz on our side.\r\n                        <\/p>\r\n                        <img decoding=\"async\" src=\"https:\/\/www.cloudways.com\/inside\/wp-content\/uploads\/2021\/05\/step1-story1.png\" alt=\"\" class=\"img-fluid\">\r\n                        <h3>Enter Piccia<\/h3>\r\n                        <p>UX expert Piccia Neri of Design For Geeks is the creator of UX for Everyone \u2013 a phenomenal course that\r\n                            teaches the basics of UX to students. Piccia\u2019s also a Cloudways customer and Maverick, which meant she was\r\n                            exactly the right person to offer us an external perspective on the program. We reached out to her, and she\r\n                            agreed to lead our Agency Partnership Program. <\/p>\r\n                    <\/section>\r\n\r\n\r\n\r\n                    <section class=\"project-step\" id=\"agency-partnership\">\r\n                        <h2>Putting the Partnership in the Agency Partnership Program<\/h2>\r\n                        <p>Marketing Manager Owais Khan and Agencies Community Manager Arsalan Sajid collaborated with Cloudways\r\n                            Maverick Brent Weaver to start gathering feedback from agency owners on what they really wanted. <\/p>\r\n                        <p>To do this, the team first created a customer persona to define the target market. <\/p>\r\n                        <img decoding=\"async\" src=\"https:\/\/www.cloudways.com\/inside\/wp-content\/uploads\/2021\/06\/Group-453.png\" alt=\"\" class=\"img-fluid\">\r\n                        <h3>Creating the right user persona<\/h3>\r\n                        <p>We drew on existing data on Cloudways\u2019 agency customers, tapping into previous conversations with them on\r\n                            what they\u2019d already said about the Platform\u2019s strengths and weaknesses. Some of these customers we\u2019d met at\r\n                            industry events, others we\u2019d interviewed for blogs or interacted with in other ways. By doing this, we were\r\n                            able to understand what was making these owners tick, and thus, we curated our user persona.<\/p>\r\n                        <p>\u201cGregor\u2019s\u201d goals, challenges, and pain points were based on our existing knowledge of agency customers. Like\r\n                            most of Cloudways\u2019 existing clients, he was, to list a few traits: <\/p>\r\n                        <ul>\r\n                            <li>Male<\/li>\r\n                            <li>Short of time<\/li>\r\n                            <li>Highly engaged in the business that he runs<\/li>\r\n                            <li>Keen to keep growing personally and professionally.<\/li>\r\n                        <\/ul>\r\n                        <p>Based on this persona, we handpicked a few agency customers and approached them directly to validate our\r\n                            ideas. Through interviews with them, we discovered that most of our customers were indeed interested in\r\n                            getting on board an Agency Partnership Program. <\/p>\r\n                        <h3>The Value We Extracted From Their Feedback<\/h3>\r\n                        <p>Our customers\u2019 feedback offered us insight into what benefits potential partners would find valuable. Plus it\r\n                            helped throw Gregor into sharper relief &#8211; the more they answered questions about themselves and their\r\n                            agencies, the better we were able to hone our user persona and design the program around it. Oh, and it\r\n                            paved the way towards identifying and inviting potential founding members of the program as well.<\/p>\r\n                        <h3>Testing Email Messaging While Recruiting Pilot Program Members<\/h3>\r\n                        <p>Using our user persona and our existing customer data, we identified a pool of possible program pilot members\r\n                            that seemed closest to our ideal partner. Our target was to recruit a number of select pilot members from\r\n                            this pool. <\/p>\r\n                        <p>The next question was how to attract those people to the project. We couldn\u2019t point them towards an existing\r\n                            program and say, \u201chey, join this great program!\u201d because there was nothing to show them yet. And we couldn\u2019t\r\n                            ask them to help us start from scratch on a nebulous idea either &#8211; we couldn\u2019t provide enough direction\r\n                            there. So we turned to the frustrations we\u2019d already identified that agency customers experience. <\/p>\r\n                        <p>We rolled existing solutions to three of those frustrations into a pre-pilot program and asked the\r\n                            prospective agencies if they\u2019d like to be a part of things from there. The four main features that we\r\n                            offered were enhanced support, discounts, a dedicated account manager, and various kinds of co-marketing\r\n                            opportunities. And it turns out we were right on the money on those solutions &#8211; the Agency Partnership\r\n                            Program would go on to feature them front and center.<\/p>\r\n                        <p>We split our prospects into equal groups and emailed each group either a short or long email version. The\r\n                            longer version had a better response rate (although the small sample size made it hard to draw any firm\r\n                            conclusions), so we used that message exclusively when we invited the next group of participants.<\/p>\r\n                        <h3>The Design Phase<\/h3>\r\n                        <p>By this point, we had finally reached the design phase when we were curating the user experience. User flows\r\n                            played a major role here: we started from a spreadsheet where we identified the various phases in the flow.\r\n                            This would then be translated into a visual flow. <\/p>\r\n                        <p>With agencies on board and a pilot program to build on, it was time to start creating an Agency Partnership\r\n                            Program with benefits and tiers that truly targeted the problems faced by agency owners.<\/p>\r\n                        <h3>Preparing For the Launch<\/h3>\r\n                        <p>Along with the benefits we would offer agency partners, we also realized we had to offer them an exclusive\r\n                            experience. To this end, we made UI\/UX changes in the Cloudways Platform for the agency partners. This\r\n                            included personalized messaging, improvised detailing of the real-time invoice, and an agency profile form\r\n                            within the Platform.<\/p>\r\n                    <\/section>\r\n\r\n\r\n                    <section class=\"project-step\" id=\"progress-till-now\">\r\n                        <h2>What We\u2019ve Built So Far<\/h2>\r\n                        <p>As much as we hate cliches, we have to acknowledge the truth of this one: if at first, you don\u2019t succeed,\r\n                            try, try again. As difficult as the process had been, the near five years we put into the program led to\r\n                            some spectacular gains.<\/p>\r\n                        <h3>We Created the Program Guide and Landing Page<\/h3>\r\n                        <p>Pairing up with Piccia really did pay off on the <a href=\"https:\/\/www.cloudways.com\/en\/agency-partner-program.php\" target=\"_blank\" rel=\"noopener\">Agency Partnership\r\n                                Program landing page<\/a>, a visual treat designed to engage with interested agency owners and draw their\r\n                            attention to how the program can help them out.<\/p>\r\n                        <p>We also designed an 8-page long (cover and final page included) PDF guide to send prospective members. This\r\n                            gave us the space to expand on the most important benefits of the program, like the dedicated Partnership\r\n                            Manager, and important details like membership tiers. This could have gotten lost as email, or forgotten if\r\n                            only covered in conversation. Within 6 pages, we had all the content we\u2019d need to convince agency owners\r\n                            they had to get in on the program from the ground up.<\/p>\r\n                        <h3>Central Resource for Content Creators<\/h3>\r\n                        <p>We developed a strong framework to hold together all program messaging. This majorly boiled down to aligning\r\n                            the messaging flowing between the PDF guide, the launch blog article, and recruitment emails to potential\r\n                            program members. This messaging framework formed the core of our central resource for content creators to\r\n                            lean on.<\/p>\r\n                        <h3>Developed a Waitlist<\/h3>\r\n                        <p>On the operational side, we put in the effort to ensure our technical support could handle the traffic the\r\n                            program would generate. To this end, we carefully throttled program growth; rather than growing too big to\r\n                            handle, we developed a waitlist that interested agencies could join and we could vet. This lets us guarantee\r\n                            exemplary Support experience to our founding partners. And of course, it ensured we\u2019d have early program\r\n                            adopters as soon as we launched.<\/p>\r\n                        <p>To announce the opening of our waitlist, we sponsored content on resources like Dribble and Digital\r\n                            Marketers. Oh, and we had some help from our Mavericks who actively promoted it on their channels. All of it\r\n                            really helped us acquire a good number of early adopters through our waiting list.<\/p>\r\n                        <h3>The First Special Offer for Partners<\/h3>\r\n                        <p>As we slowly expanded the number of pilot members in the Agency Partnership Program, we began offering\r\n                            exclusive benefits to demonstrate the impact of the program. The first special benefit was an hour of growth\r\n                            coaching with Brent Weaver. During the open coaching session, Brent would discuss the invited partner&#8217;s\r\n                            challenges and pain points, and propose workable solutions to those as well.<\/p>\r\n                        <p>Given how Brent\u2019s been successfully working with and coaching agency owners for years, his involvement was\r\n                            sure to deliver the right sort of value. We knew we could rely on the insight and expertise that Brent had\r\n                            gained from his experience with people like our program members (and a lot like our idealized member\r\n                            persona, too).<\/p>\r\n\r\n                        <div id=\"inrBlogSlider\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"false\">\r\n                            <ol class=\"carousel-indicators\">\r\n                                <li data-target=\"#inrBlogSlider\" data-slide-to=\"0\" class=\"active\">Guide<\/li>\r\n                                <li data-target=\"#inrBlogSlider\" data-slide-to=\"1\">Waitlist<\/li>\r\n                                <li data-target=\"#inrBlogSlider\" data-slide-to=\"2\">Persona<\/li>\r\n                                <li data-target=\"#inrBlogSlider\" data-slide-to=\"3\">Framework<\/li>\r\n                                <li data-target=\"#inrBlogSlider\" data-slide-to=\"4\">Discussions<\/li>\r\n                                <li data-target=\"#inrBlogSlider\" data-slide-to=\"5\">Coachings<\/li>\r\n                            <\/ol>\r\n                            <div class=\"carousel-inner\">\r\n                                <div class=\"carousel-item active\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/www.cloudways.com\/inside\/wp-content\/uploads\/2021\/05\/guide.png\" class=\"d-block w-100\" alt=\"Guide\">\r\n                                <\/div>\r\n                                <div class=\"carousel-item\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/www.cloudways.com\/inside\/wp-content\/uploads\/2021\/06\/Waitlist-Agency-Partnership-Program.png\" class=\"d-block w-100\" alt=\"...\">\r\n\r\n                                <\/div>\r\n                                <div class=\"carousel-item\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/www.cloudways.com\/inside\/wp-content\/uploads\/2021\/05\/user-persona.jpg\" class=\"d-block w-100\" alt=\"...\">\r\n\r\n                                <\/div>\r\n                                <div class=\"carousel-item\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/www.cloudways.com\/inside\/wp-content\/uploads\/2021\/05\/framework.png\" class=\"d-block w-100\" alt=\"...\">\r\n\r\n                                <\/div>\r\n                                <div class=\"carousel-item\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/www.cloudways.com\/inside\/wp-content\/uploads\/2021\/05\/conversation.jpg\" class=\"d-block w-100\" alt=\"...\">\r\n\r\n                                <\/div>\r\n                                <div class=\"carousel-item\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/www.cloudways.com\/inside\/wp-content\/uploads\/2021\/05\/coaching.png\" class=\"d-block w-100\" alt=\"...\">\r\n\r\n                                <\/div>\r\n                            <\/div>\r\n    <div class=\"carousel-controlWrap\">\r\n        <a class=\"carousel-control-prev carousel-control\" href=\"#inrBlogSlider\" role=\"button\" data-slide=\"prev\">\r\n            <span class=\"material-icons\">\r\n                arrow_right_alt\r\n            <\/span>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n        <\/a>\r\n        <a class=\"carousel-control-next carousel-control\" href=\"#inrBlogSlider\" role=\"button\" data-slide=\"next\">\r\n            <span class=\"material-icons\">\r\n                arrow_right_alt\r\n            <\/span>\r\n            <span class=\"sr-only\">Next<\/span>\r\n        <\/a>\r\n    <\/div>\r\n                        <\/div>\r\n                    <\/section>\r\n\r\n                    <h2>To Uncovering New Horizons<\/h2>\r\n                    <p>Though the Agency Partnership Program is still very much in its early stage, its UX focus and agency appeal have\r\n                        already garnered considerable attention from our target audience. At present, we have 900+  partners, and we have just announced our program for the public. But as this post has detailed, this was far beyond a day\u2019s work. Coming\r\n                        this far was a question of both having a grand vision and sweating the details. And we\u2019re beyond excited to see\r\n                        where this journey leads both us and our agency partners!<\/p>\r\n\r\n                <\/div>\r\n\r\n                <!-- Post Content || END -->\r\n\r\n\r\n\r\n                <!-- ----------------------------------------------------------------------------------------------------- -->\r\n","protected":false},"excerpt":{"rendered":"<p>Background How We Started Project In Action Where We Are Now Share Why We Wanted to Partner with Agencies Cloudways is serious about recruiting digital agencies and marketing agencies as new users of our web hosting platform. The Platform can be too technical for solopreneurs without a firm grasp of web hosting concepts, and it [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.cloudways.com\/inside\/wp-json\/wp\/v2\/posts\/90"}],"collection":[{"href":"https:\/\/www.cloudways.com\/inside\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cloudways.com\/inside\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cloudways.com\/inside\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cloudways.com\/inside\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":28,"href":"https:\/\/www.cloudways.com\/inside\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"predecessor-version":[{"id":306,"href":"https:\/\/www.cloudways.com\/inside\/wp-json\/wp\/v2\/posts\/90\/revisions\/306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cloudways.com\/inside\/wp-json\/wp\/v2\/media\/229"}],"wp:attachment":[{"href":"https:\/\/www.cloudways.com\/inside\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cloudways.com\/inside\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cloudways.com\/inside\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}