The Social Media Marketing Manager is both a creative and a strategic role. You’ll help shape our social strategy, bringing the Cloudways brand to life in new and creative ways and scale our reach and engagement across channels. The role is highly visible within the organization and requires collaboration across marketing, comms, product, customer support, & engineering. You will be the key point of contact for high-level stakeholders, external agencies, and partners—and you will report to the Chief Marketing Officer.
Duties and Responsibilities
Own all day-to-day social media operations for Cloudways’s owned channels, inserting social-first thinking into everything we do
Develop new content ideas, strategies, and campaigns to grow and engage Cloudways social reach
Oversee creative development and execution of always-on social content
Manage monthly editorial calendar to ensure all content is planned and aligned to relevant seasonal, cultural, and brand moments
Oversee community engagement efforts—including social insights, community management, surprise & delight moments, giveaways, and user-generated content curation
Lead internal and external stakeholders through complex processes—from brief and concepting to feedback, approvals, and execution
Manage Cloudways Mavericks program by interacting with Mavericks and creating content according business unit requirements
Deliver regular reports with comprehensive metrics and actionable insights to optimize content performance and future campaigns
Stay on top of social memes and culture, surfacing trends to share with the wider team; stay informed on the latest platform best practices; cultivate strong relationships with platforms (Twitter, Instagram, Facebook, LinkedIn etc.), gaining access to emerging features and technologies
Manage brand reputation on sites like G2, TrustPilot, TrustRadius, and work with CS/PO teams to maintain industry competitive rating.
Create a paid social media strategy with retargeting attributes, audience building.
Skills / Attributes Required
5+ years of experience managing social media and working on innovative social campaigns for SaaS/B2B brands.
Passion, energy, and enthusiasm for all things social; detailed knowledge and expertise around major social platforms
Ability to provide clear and concise feedback across a range of topics and audiences
Ability to art direct and ideate with create teams; design experience a plus
A deep understanding of the social ecosystem and how brands should participate in an authentic way
Experience managing complex workstreams involving internal stakeholders and external agencies
Robust knowledge of social media management tools; experience with SocialSprout/Agorapulse and other social media management tools a plus
Experience managing social media crisis/brand reputation issues in real time with cross-functional stakeholders
Experience working with content creators/influencers
Understanding of how paid and organic content and strategies work together
Excellent communication, collaboration, and planning skills with meticulous attention to detail
Proven ability to creatively problem-solve and achieve results in a fast-paced and dynamic environment, often on short deadlines
Can be able to hire, train and manage a social media team