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Director Paid Media

Location: Remote

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Mission:

To lead the paid media efforts to generate targeted and scalable traffic that converts across PPC, social, and display networks, driving to at least 20% of daily quality new users by end of Q1 2023.              

Outcomes:

1. Prove and scale social ads to achieve daily quality conversion goals by Dec 31, 2022, ready to 3x in 2023.

2. Prove and scale non-brand Google PPC, Bing, and Display Ads to achieve profitable CPA targets and 3x daily conversions by Dec 31, 2022.

3. Optimize brand & semi-brand to reduce CPA by at least 25%.

4. Hire, lead, and manage A-Player paid media team to achieve and exceed uncanny results.

5. Collaborate across teams to drive traffic that converts to help scale product launches, feature releases, and company initiatives with paid media.

Role Competencies:

 
• Media planning and buying o 7+ years’ experience
• Online ad platforms (Google, Facebook, Youtube, display network, programmatic, etc) o Deep experience with and understanding of online advertising platforms.
• Data & analytics o Deep experience with monitoring, optimizing, and scaling campaigns; Incredible attention to detail
• Funnel marketing o Deep experience building, testing, and scaling conversion funnels o A/B testing
• Copywriting o Highly persuasive headlines, copy, calls-to-action, and video scripts
• Digital marketing o Overall marketing savvy to understand and collaborate with various other performing channels
• Verbal and written communication o Clear communicator to update leadership, manage teams, and sell ideas and performance through words
• Project management o Strong organization around managing ongoing initiatives, tasks, and follow through on ideas; self-starter who thrives on getting results
• Results obsessed o Strong desire to work hard and participate in a thriving, fast-paced, dynamic environment; ie. you check the overnight numbers before you brush your teeth

 

Technical Skills (Preferable):

Qualifications:

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