Reports To:
Team Lead > AM Content > Senior Manager Content & Community
Job Overview:
Digital Content Producers (DCP) are responsible for creating content (in multiple formats and forms) to support Cloudways Marketing activities. The role requires close coordination with all members of the cross-function teams. In addition, DCPs are also responsible for content marketing initiatives such as content distribution and content optimization. This role requires attention to detail
Responsibilities and Duties:
The role of DCP involves the following activities and responsibilities:
- Comply with the current content production and distribution standards and processes.
- Create blog posts and supporting content (ToC, MT/MD, captions, images and screengrabs, etc).
- Email Marketing content including multiple versions and multiple drips, newsletter design ideas, and captions.
- Social Media content including post content, images, descriptions and templates
- Contribute to marketing activities through content-related ideas and input at team level initiatives).
- Reporting of the performance of the team-level content.
- Competitor Gap Analysis for improving content lineup and marketing initiatives.
- Provide content for community-driven marketing activities (including comments, captions, taglines and descriptions).
- Keep the skillset and functional knowledge updated to continue to contribute to the teams’ success.
- Acquire and update product knowledge to add value to the content initiatives.
Qualifications:
Provide a bullet point list of the qualifications that are necessary for someone to fill this position.
- Education level: Bachelor’s degree in CompSci, Business or Arts.
- Experience: At least two (02) years in a content marketing environment
- Specific skills: email marketing, blogging, content analytics, social media distribution
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