Managing an ecommerce store has now become a daunting task. There are so many things to do and not enough time to take care of everything. Things get worse in the crunch of the holiday season, things get overlooked with predictable results.
However, all is not really lost.
Marketing automation has come a long way and is now an important aspect of ecommerce store management. In many cases, marketing automation is as simple as implementing an automated email lineup. However, many stores have started to adopted integrated marketing automation solutions that automate most of the mundane store management tasks.
Since this is still a very new concept for many store owners, I decided to bring the experts into the discussion. I asked these experts several important questions about marketing automation in the context of ecommerce stores and holiday season sales.
The first question of the Twitter chat session was about the benefits of investing in marketing automation.
The responses from the experts were:
Continuing the discussion, the second question was about the ways of using marketing automation in the holiday season.
I received the following responses:
Now, the discussion turned toward the benefits of marketing automation for ecommerce stores.
The experts added the following responses:</span>
The next question was about the importance of marketing automation for cultivating leads for the ecommerce stores.
This question received the following responses:
SInce the importance of marketing automation has been established, I next asked about the best marketing automation tools for ecommerce stores.
The experts offered a wide range of responses.
Continuing the discussion, I asked about the about the criteria of selecting marketing automation tools.
Again, the experts added a lot of value to the discussion.
That wraps up the discussion on marketing automation for ecommerce stores. I think there is enough food for thought for ecommerce stores owners who are thinking of taking advantage of this great store management practice.