Categories: Miscellaneous

Top 12 Canadian Digital Marketing Influencers You Should Follow In 2017

Reading Time: 6 minutes

Digital Marketing is no longer just a new branch of marketing. It is high time we stop treating it as something that might or might not be helpful to our business. It is time we stop being so indifferent about it. Digital marketing is not the future, it is already revolutionizing the business world.

We live in a world where 81% of people conduct online research before buying a product. Similarly, 93% of consumer’s buying decisions are influenced by social media. Therefore, digital marketing helps you cash this commercial opportunity presented by social media platforms.

Fortunately, there are many industry experts available that can make it easy to transition from traditional marketing to digital marketing. These influencers can not only help you gain insights about digital marketing but also help you in increasing the ROI of your business.

Today, I am going to share with you some of the most renowned Digital Marketing Influencers from Canada that are doing their best to spread the knowledge of Digital Marketing. These influencers act as role models for all of us and we all can learn a thing or two from them.

P.S. Please note that the positions in this list are randomized and do not represent any type of ranking.

Douglas Idugboe

Twitter | LinkedIn

Douglas Idugboe is the founder and chief editor of Smedio, a website that helps you learn about different facets of Digital Marketing. He is a social web evangelist, speaker, bestselling author, marketing strategist and trainer who loves to talk about technology and its impact on business. He is currently residing in Calgary, Alberta.

Matthew Vernhout

Twitter | LinkedIn

Matthew, a resident of Toronto, is an author, deliverability expert, digital marketer, privacy advocate, blogger and public speaker. His forte lies in email deliverability, which is why he founded EmailKarma.net, a website that imparts email knowledge and news to people. He uses Email Karma to share his thoughts on industry trends. EmailKarma.net was recognized as one of Canada’s top 40 marketing blogs.

Erin Blaskie

Twitter | LinkedIn

Erin Blaskie, a resident of Ottawa, is a founder of ErinBlaskie.com, a website that has helped numerous businesses come online and establish their web presence. She identifies herself as a digital marketing strategist, brand storyteller and a marketing manager. She is also a contributing writer at Huffington Post Canada and Medium.

Adele McAlear

Twitter | LinkedIn

Adele McAlear is an experienced digital and social media marketer who is very kind enough to help out your brand with respect to digital and social media marketing. She is also a very accomplished speaker and has given lectures in renowned universities regarding current trends in digital marketing. In addition, she has worked on Justin Trudeau’s campaign that eventually helped Trudeau win the elections. She is currently living in Montreal, Canada.

Michelle Pellettier

Twitter | LinkedIn

Michelle Pelletier is the founder and managing director of ProTableu Inc., which is a programmatic advertising and digital media specialist agency. ProTableau promises to deliver efficient, targeted and optimized online advertising to drive results across all digital media channels such as Facebook, Twitter, Google +, Pinterest etc.

Scott Stratten

Twitter | LinkedIn | YouTube 

Toronto-based Scott Stratten, a veteran of 15 years and the founder of website called Unmarketing, has found huge success in the world of digital marketing. He, along with his talented wife Alison, has also co-authored 4 bestselling business books and co-hosts UnPodcast. He has expertise in viral, social, and digital marketing and has been named one of the Top 5 Social Media Influencers by Forbes. In addition, he has features in Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN & Inc.com.

Pauline Cabrera

TwitterLinkedIn | Website

Pauline, at 25 years of age, might be the youngest digital marketing influencer in this list. She currently runs a website called TwelveSkip, which she uses to help increase the online visibility of bloggers and small businesses. She employs various digital marketing strategies that include: content marketing, search engine optimization (SEO), social media marketing (SMM) and email marketing.

Jason Gordon

Twitter | LinkedIn | Website

Jason Gordon, founder of StrongSocial, helps small businesses grow their business online. His forte lies in social media marketing (SMM) and he believes that social media is the most powerful platform for marketing if you play your cards right. With his website, he imparts valuable knowledge about social media marketing, content strategy, web designing and lead generation.

Kathryn Howell

Twitter | LinkedIn | Website 

Kathryn Howell is a managing partner in Toronto-based marketing agency known as H2O Digital. She is considered as one of the most decorated and experienced digital marketer in Canada. She believes in delivering stories in a meaningful way and always laid emphasis on word of mouth marketing, which prompted her to realize the importance of digital marketing. You could follow blogs on her website to get as much knowledge about digital marketing as possible.

Steve Williams

Twitter | LinkedIn | Website

Founder of BuzznTips website, Steve Williams, is a veteran of digital marketing industry. He has been in the industry for more than a decade and doing full-time blogging since 2005. He is also an entrepreneur and a consultant, who helps you make money online. By following him, you can learn skills like: email marketing, social media marketing (SMM), blogging and lead generation.

Sam Fiorella

Twitter | LinkedIn | Website

Sam Fiorella is a Toronto-based author, professor and an entrepreneur. He is a partner and CMO at Sensei Marketing Inc. He has also co-authored a book named “How to Create, Manage, and Measure Brand Influencers in Social Media”. It is understood by the title of his book, his forte lies in influencer marketing and he possess vast knowledge on this subject.

Samuel Francois Parent

Twitter | LinkedIn | Website

Samuel F. Parent is a Montreal-based digital marketing specialist, consultant and trainer. He is the president of Titan Interactive, a consultancy firm that offers training, social media management, digital media buying and a lot more. Using his website, he shares important digital marketing news and trends.


Digital marketing continues to make strong inroads in the rapidly changing world of marketing. The onus is upon us now to adapt to the changing times. Technology waits for no one, and you can either take advantage of it or be obliterated by it.

By absorbing the knowledge spread by the aforementioned influencers, you not only equip yourself to improve the ROI of your business, but also equip yourself to add value to the lives of your customers, which remains the ultimate goal of any marketer in the world.

Umair Qureshi :Umair Qureshi works as Assistant Digital Marketing Manager for Cloudways- A Managed Cloud Hosting Platform. He loves combining creativity with skills and marketing with technology.