Categories: All About Startups - From Formation to SuccessStartup Marketing & Growth Hacks
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Startups that don’t adapt to growing trends are destined to vanish. There is no denying that being a startup founder is perhaps one of the most difficult tasks in the world, but a well-thought growth strategy can help provide much needed early organic boost to help any startup founder.

There are a number of ways to increase your startup’s online presence and one of them is to use different online marketing tools, apps and resources. As Bill Gates, the founder of Microsoft Corporation put it in words “Content is king”, you can make use of his advice to set an ideal online presence for your startup with the help of right content and its outreach; it is perhaps the best way to grow any startup.

There is more than just one factor that contributes to a startup’s growth. For starters, the building process of a newly setup business depends on various niches of marketing including social media, SEO, email, PPC and video.

If you’re unsure about how to come up with the perfect marketing strategy, check out the following list of growth marketing resources for startups that you should experiment within 2018.

Social Media Marketing


Buffer is a social media scheduling tool that was released in 2010. The tools makes it convenient to post and share your social media announcements. It also analyzes your tweets and performance of your facebook posts.


  • Supports popular social media networks including Facebook, Twitter and LinkedIn.
  • Updates you about the best time to post.
  • It has analytics for Twitter that includes data for tweets and clicks that gives you an idea about the performance of your tweets.


  • Buffering of only 10 tweets are available on a free account.
  • You have to connect Bitly account to view correct data for URL clicks.
  • Analytics only show reports of tweets that were sent through buffer.

Pricing: It is available for free and its pricing plan starts from $10.


Hootsuite is one of the most popular social media scheduler. A one-stop for all your social media scheduling needs. It provides streams for mentions, tweets, news feed, retweets, wall posts, news feed along with other updates.


  • Supports Facebook, Twitter, LinkedIn, WordPress, Mixi etc.
  • Customized Analytics.
  • User friendly homepage.


  • Forced to use Owly.
  • No data in Facebook Insights.
  • Expensive custom shortened URLs.

Pricing: It is available for $19 with a free trial of 30 days.


Infogram is a digital story tool that helps create infographics, interactive maps and charts. All that you need to do is upload the data, customize and share it with your audience.


  • You can upload your charts and graphs to Google Sheets, Dropbox etc.
  • It offers a choice of over 200 maps and 35 charts.
  • Code embedding for web pages.


  • The basic package doesn’t include rich text editing.
  • Free designs include Infogram logo.
  • Default chart-making settings are less engaging.

Pricing: It is available for free and its pricing plan starts from $19.

SEO Marketing


Semrush is one of the most popular and reputable search engine optimization (SEO) and marketing tool. It includes tools for both, social media listening as well as business intelligence. Keyword search is a lot easier when done via Semrush.


  • It helps websites in getting higher SERP.
  • It has keyword tools and reports for paid advertising.
  • It includes backlink audit.


  • Extensive keyword database.
  • No beginner friendly user interface.
  • No white label reports.

Pricing: Its pricing plan starts from $99.95.

Moz Pro

Moz pro is a popular and complete SEO toolkit for better search engine visibility and rankings. The tool improves work efficiency and ultimately streamlines your workflow.


  • It’s a comprehensive SEO toolkit.
  • It has extensive resource tools.
  • An active community for questions and answers.


  • A costly solution.
  • Low number of campaigns offered on an account.
  • It has a keyword limit per campaign.

Pricing: Its pricing plan starts from $99.


Ahrefs is popular for its biggest backlink index as compared to other SEO tools. You can spy on your competitors’ keywords and campaigns with this amazing tool. It offers everything that is essential for SEO.


  • Most extensive web crawler.
  • Largest backlink database.
  • Complete SERP analysis.


  • Expensive price plan.
  • No integration with Google Analytics.
  • No outreach tool.

Pricing: Its pricing plan starts from $99.

Email Marketing

Campaign Monitor

Campaign monitor is excellent to capture and manage data to a mailing list. It is used by businesses and organizations for the purpose of mass emailing. The product offers features such as auto responders, split testing, white labelling, etc.


  • User friendly interface.
  • Attractive templates.
  • You can use creative fonts to make your emails appear attractive.


  • No proper free trial.
  • Limited autoresponder functionality.
  • Basic reporting functionality.

Pricing: Its pricing plan starts from $9.


MailChimp is among the fastest growing email marketing service with a huge clientele. It is one of the most reputable email marketing provider that ensures maximum deliverability.


  • Big dashboard with learning curve.
  • Drag and Drop Design builder.
  • Developer and integration friendly.


  • Changing default data is hectic.
  • Complex native forms.
  • Customer support is only available in business hours.

Pricing: It is available for free and its pricing plan starts from $10.


Customer.io is one of the finest email marketing tools. It automates customer lifecycle and is used widely by smart marketers, product managers, growth hackers, etc. The tool is simple yet creative.


  • Behaviour-based emails.
  • Email automation with advanced rules-engine.
  • Analytics to track success and conversions.


  • Cannot be integrated with Slack.
  • No freemium account.
  • Less presence in social media.

Pricing: Its pricing plan starts from $100.

PPC Marketing Tools


Spy on your competitor’s keywords and SEO with SpyFu. It is one of the most feature-rich tools and you can download the keywords of your competitor and ads to gain more paid and organic research. The tool lets you eliminate bad keywords with its negative match suggestions.


  • Core keyword search and management.
  • Backlink tracking.
  • Detailed PPC/CPC metrics.


  • No web-wide crawling.
  • Limited number of websites can be compared.
  • Interface isn’t beginner friendly.

Pricing: Its pricing plan starts from $33.


Ubersuggest is a keyword suggestion tool that is popular for its perfect combination of simple user interface and powerful features. It offers enhanced keyword suggestions and proved to be a remarkable tool for PPC campaigns.


  • Absolutely free.
  • Comprehensive keyword results.
  • Shows reliable and real data.


  • Lacks advanced keyword research features.
  • Doesn’t supports popular API’s such as Amazon.
  • No information of the keyword itself.

Pricing: Its available for free.


Wordstream is primarily used for PPC management. It lets you create, manage and optimize campaigns. Its has various popular features including visual reports that show your performance metrics in a graphical representation.


  • Free tools including keyword tool, niche finder and keyword generator tool.
  • Includes a plugin for creating SEO optimized content.
  • Continuous keyword discovery to search new keywords.


  • Lacks basic SEO features.
  • Manage ads for only one facebook page.
  • Expensive pricing plan.

Pricing: Its pricing depends on your advertising budget.

Visual Marketing


Canva is one of the most popular graphic designing tools famous for its easy-to-use interface coupled with loads of features. It is a one-stop solution for all your graphic-designing needs including video editing, design templates, social media post designs, etc.


  • Large repository of design templates.
  • Contains optimized images.
  • Compatible with popular social media platforms such as Facebook, Instagram, etc.


  • Cannot change image dimensions while working on it.
  • Cannot combine content for exporting.
  • Gets slow when processing multiple images.

Pricing: It is available for free and its pricing plan starts from $12.95.


An Israel-based content and video creation tool, Slidely is all that you need if you are a layman at creating videos. It is quite helpful in preparing slideshows from photos, video clips, and other content mediums. The tool is mobile friendly too and is extremely easy to use.


  • Ideal for beginners.
  • Variety of special effects.
  • Social media sharing.


  • Limited range of publishing options.
  • Available on iOS only.
  • Lacks advanced video editing features.

Pricing: Its pricing plan starts from $49.


PowToon is a cloud-based video maker that offers a huge repository of images and pre-made design templates to make impressive presentations in less time. It has design templates for occasions and you can share your presentation via public link.


  • Tons of premade templates.
  • Direct adding of images through Flickr or computer.
  • Drag and Drop.


  • Watermarked presentations.
  • High load time of presentations.
  • Majority of features are only available in paid version.

Pricing: Its pricing plan starts from $46.

Marketing is indeed the most important element of every business and all of the mentioned tools are perfect to market your startup through online marketing. Do let me know if you found this article helpful.

Tahha Ashraf :Tahha Ashraf is a Digital Content Producer at Cloudways, a Managed Cloud Hosting Platform. He loves talking about brands and writes content related to online marketing. He is fond of creativity and writes poetry in his free time.