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Metrilo: Customer Acquisition Toolkit for Ecommerce Stores (Review)

November 19, 2019

5 Min Read
Metrilo Review
Reading Time: 5 minutes

Data is crucial for any ecommerce store. Its effective use can help take business to new heights. But to use it effectively, you need tools. One such tool is Metrilo that offers marketing and sales insights. It is designed to help WooCommerce store owners understand visitors’ traffic patterns and optimize the store accordingly.

It comes with a variety of useful features to help store owners make conscious decisions through site analytics, Customer Relationship Management (CRM), marketing automation – all with a single tool.

Metrilo Setup and Integration

Integrating Metrilo within your WooCommerce store is a straightforward process, as it only takes 10 minutes. You have to sign-up on the Metrilo website. You will get a 14-day free trial without submitting credit card information.

You can choose your desired ecommerce platform during the signup process. Metrilo also offers Magento and Shopify integration.

Metrilo Dashboard, Source: Metrilo app

After signing up, you will be directed to a dashboard where you will get the instructions on how to integrate Metrilo within your WooCommerce store.

Right after signing up, you will see this screen where you choose your platform and get instructions for installation. Source: Metrilo

First, you will have to install the official Metrilo plugin from the WooCommerce admin panel. Enter the API secret key and token you will see provided on the screen in the WooCommerce integration settings.

WooCommerce Integration settings, Source: WooCommerce admin panel

Metrilo will get integrated successfully. Now, you can track and import new customers and orders. If you wish to sync existing customers and orders, there is a tool to sync them as well. Go to Tools > Export to Metrilo.

Metrilo sync tool, Source: WooCommerce admin panel

Metrilo Dashboard

The Metrilo dashboard presents a real-time picture of what’s happening on your store. From revenue and successful orders to your top-performing products and valuable customers, all Key Performance Indicators (KPIs) are available on the dashboard. Also, Metrilo offers some advanced metrics, such as Customer Lifetime Value (LTV) and Average Order Value (AOV) that are useful for stores to focus on customer retention.

erage Order Value (AOV) that are useful for stores to focus on customer retention.

The dashboard helps keep track of your business activities.

Metrilo Analytics

Metrilo offers in-depth revenue reporting in the revenue breakdown tab. You can break down your store revenue into new vs. returning customers, coupon codes, campaigns, payment methods, and others.

Metrilo Sales Funnel report, Source: Metrilo app

Where Is Your Traffic Coming From?

You can monitor traffic reports and channel performance in the Marketing Performance tab. These reports are useful for optimizing the website and checking return on the total marketing spend, be it Facebook marketing or influencer marketing.

Metrilo Marketing Performance report, Source: Metrilo app

Metrilo also stands out when it comes to customer retention analysis. You can see a general overview of how well your store is enticing to repeat their orders. You can further break this down into different cohorts, campaigns, products, sources, and other parameters.

Comparing how effective different campaigns and channels are at bringing in repeat customers can be beneficial for customer loyalty, and ultimately your bottom line.

Metrilo Retention Report

Metrilo Retention Report by Cohort, Source: Metrilo app

Metrilo also offers conversion funnel analysis and product performance tracking to help ecommerce merchants bring in better-converting shoppers.

Metrilo CRM

Metrilo’s ecommerce CRM features come in handy if you want to see individual customers, track their behavior and approach them with personalized messages and content.

Metrilo offers an option to categorize individual customer profiles in its database. You can group customers according to individual behavior, order history, contact information, product views. You can also edit customer details such as contact information, internal tasks, and add notes for the reminder. Each profile contains a detailed breakdown of customer actions across all their visits.

Metrilo Individual Customer Profile

Metrilo Individual Customer Profile, Source: Metrilo app

Individual customer profiles are important. What’s more important is to understand what you can do with them. Metrilo offers the option to filter and tag users to organize and create segments based on actions and customer attributes:

Actions Customer attributes
Actions performed Revenue
Actions not performed Orders
Cart abandoners Last order
Product interactions Last active
Product categories Sessions
Mail campaigns Location
Coupon usage Unsubscribers
Tags

 

Metrilo Customer Database

Metrilo Customer Database, Source: Metrilo app

Metrilo also offers a useful filter that filter customer details time frame. It allows you to target people who purchased during a certain period. You can combine it with Metrilo’s email marketing feature to send precisely personalized emails.

Metrilo Marketing Automation

Besides manual email campaigns, Metrilo allows you to set up email automation using the aforementioned segmentation tools. You can set up email automation for recovering abandoned cart, welcome emails, or create another custom automated sequence.

Metrilo Email Automation

Metrilo Email Automation ready flows, Source: Metrilo app

Metrilo also facilitates users to create emails through the drag-and-drop visual editor – a simple page builder tool or to import your HTML emails, and several email templates to make your emails more attractive.

Metrilo Pricing

Metrilo comes with three pricing plans based on its features. The Essential Plan also called the basic plan only includes access to the analytical section of Metrilo. With the Pro Package, you get access to analytical and CRM features. The Premium Plan includes all of the above and access to email automation feature. There is a 14-day free trial for basic and advanced plans to try out Metrilo on your website and test if its features are compatible with your website. We recommend starting the trial with the Premium Plan to test all the features and see what works best for you.

Metrilo Plans & Pricing

Metrilo Plans & Pricing, Source: Metrilo

Final Thoughts

Metrilo is a great all-in-one marketing tool for WooCommerce stores. You can easily integrate it with WooCommerce or WordPress through a plugin. When you compare Metrilo’s Analytics to Google Analytics, it has a simple setup and you can configure the reports as soon as you integrate the tool to your ecommerce store.

In summary, Metrilo offers a complete marketing suite for anyone who would like to grow their ecommerce store through customer acquisition and email marketing tools.

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Sajjad Shahid

Sajjad is an Ecommerce Community Manager at Cloudways. He loves helping out Ecommerce store owners, merchants and marketers in establishing their businesses and startups. Sajjad enjoys playing table tennis and cricket over the weekend.

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