Blogging is now an essential part of online marketing. E-commerce stores have started blogging in order to diversify their marketing reach. An effective blogging strategy can bring many benefits over a small period of time. Through a business blog, you can connect with your prospective customers as well as you can stay on top in search engine rankings. The problem is that Magento lacks proper blogging features while WordPress is by default a content management system. This is why many webmasters appraise the idea of Magento-Wordpress integration.
However, it’s easier said than done. Webmasters who want to add store.mysite.com on a WordPress-powered site or mysite.com/blog on a site running on Magento face difficulties during the whole WordPress and Magento integration process. [Also Read: 11 Solutions To 3 Magento Issues That Can Ruin Your E-Commerce Store]
In this case, there are four diverse solutions that allow you to have blogging and e-commerce features on your website. These solutions are discussed as you read the blog:
- Installing an e-commerce plugin in WordPress
- Installing a blogging extension in Magento
- Integrating WordPress into Magento
- Integrating Magento into WordPress
Installing an e-commerce plugin in WordPress
There is no doubt that WordPress has gone beyond its blogging days [Read: How WordPress is Turning into an Application Platform]. WordPress developers have formulated specialized themes and plugins for adequate small-scale e-commerce websites.
There are many free and premium plugins that allow you to create a shopping cart and payment modules in your WordPress site. We have listed some of these plugins below. All of these plugins fulfill a variety of needs. So, we recommend that you choose the one which fits best with your e-commerce needs.
- WooCommerce ★★★★☆
- Ready! Ecommerce Shopping Cart ★★★★★
- TheCartPress eCommerce Shopping Cart ★★★★☆
- MarketPress – WordPress eCommerce ★★★★☆
- Easy to integrate.
- Considerably lighter than Magento.
- Not ideal if your product catalog runs into thousands.
- Lacks several needed functions for a good quality e-commerce store.
Installing a blogging extension in Magento
Most sites have trouble managing both WordPress and Magento when meshed together. Many developers consider that integrating the two creates ‘bottlenecks’, especially when there is a need of an active blog.
However, we recommend you to check the following extensions out. These extensions can save you from a lot of hassle as they try to cover all the basic blogging requirements.
- Blog by aheadWorks (Available both for Community and Enterprise editions) ★★★★★
- Blog Pro ★★★★☆
- Single log-in—no need to log-in separately.
- Easy to manage.
- Not as many features as that of WordPress.
Integrating WordPress into Magento
Fusing WordPress installation with a Magento e-commerce site is commonly practiced by developers and webmasters (regardless of the many difficulties). It provides both the flexibility of Magento along with extensibility of WordPress.
- Fishpig (A guide from ebay on using Fishpig can be found here) ★★★★★
- Sonassi WordPress Deluxe ★★★★★
- MagePress ★★★★☆
- WpFeed ★★★★☆
- The powerful Magento platform as your frontend allows unlimited growth opportunities.
- You might find limitations to your creativity. (Magento does not have as many themes when compared to WordPress.)
- Many functionalities (e.g. multi-site) are dependent upon supporting extensions. This can cost you some extra amount.
Integrating Magento into WordPress
For many developers, incorporating Magento ‘blocks’ into WordPress seems to be the ideal solution. However, the following plugins can make your life easier. Again, use the plugin which suits you the most.
- Magento WordPress Integration ★★★★☆
- Mage Enabler ★★★★★
- WordGento (No support since last year) ★★★☆☆
- WordPress provides a variety of themes and plugins as compared to Magento.
- WordPress development is comparatively more affordable.
- WordPress, with all its advantage, cannot provide a long lasting solution as a frontend for a Magento based e-commerce site.
There is no single answer to the question of bringing e-commerce and blogging capabilities together, but our system engineers recommend Magento-WordPress integration for long-lasting results. However, the selection is largely dependent upon the size of your Magento store, the demands of your blogging strategy, and, of course, on the capability of your development team.
Which solution works for you? Do let us know in the comments section below.
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