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How to Integrate Brands in WooCommerce Store

May 16, 2016

3 Min Read
Reading Time: 3 minutes

The WooCommerce Brands plugin permits you to make brands for your shop, with a name, description, and picture. Which helps you on many things like:

  • Listing, indexing, a page with the help of A-Z shortcode.
  • Display as a thumbnail using a shortcode.
  • Assigned to a product.
  • To filter products using a layered nav widget

Integrate Brands in WooCommerce Store

A really handy plugin which lets you list your brands on their own page and makes finding brands pretty easy.

So let’s see how to install and configure this must have plugin for ecommerce sites.

Installation

For the installation of woocommerce brand plugin, follow these simple instructions below.

  • Download  plugin  from WooCommerce Brands.
  • Upload the plugin folder to your /wp-content/plugins/ directory.
  • Activate ‘WooCommerce Brands’ from the Plugins menu within WordPress

After successfully installing the above plugin let’s see how to configure this plugin

Creating Brands

To add a new brand go to “Products > Brands”. Inside the tab you will see an “Add New Brand” section where you can assign new brands and when you are done the brand will be listed in the list right besides it.

WooCommerce Brands Plugin

Give the brand a name, description, and assign an image. You can even edit the previously added brands from here or even delete it from the list on the right side. See all your listed brands in the list.

Edit Brand

Assign Brand To Product

To assign your products to a specific brand go to “Products>Add Product”. Inside this tab you’ll see a window as shown below, name your product on the left and on the right side you can assign this product to your previously created brands.

Add New Product

Code Reference

After configuring the brands plugin, it would be a good idea to enhance the visibility of your products by adding customized logos on the respective product pages. So for this purpose, go to functions.php add the following snippet for customize styling of brand image which apply on products.

add_action( 'woocommerce_single_product_summary', 'wc_ninja_add_brand_to_product_page' );

function wc_ninja_add_brand_to_product_page() {

echo do_shortcode('[product_brand width="64px" height="64px" class="alignright"]');

}

Note: To insert the logo for each brand you will need to add the above function multiple times for every brand separately.

add_action( 'your_functions_name', 'wc_ninja_add_brand_to_product_page' );

function wc_ninja_add_brand_to_product_page() {

echo do_shortcode('[product_brand width="64px" height="64px" class="alignright"]');

}

The following are the things that you need to rename according to your specific brand names in the above code.

  • Your_functions_name → name the function form which you initialize your code

The above code arranges the brand logo position to be display on all product pages and it changes dynamically according to different brand logo.

Brand Logo

Conclusion:

Adding products under proper brands and adding those brands in the navigation can help improve the user experience of a shopper on your website. If you have a WooCommerce store that deals in multiple brands then this strategy will be helpful.

All this is good but if your website load time is bad than these things are good to no one as your visitors won’t wait long for your website to load. To experience the best conversion rates and fastest loading time checkout our Managed WooCommerce Hosting Platform, you even get a free trial on Cloudways, so test it today.

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Owais Alam

is the WordPress Community Manager at Cloudways - A Managed WooCommerce Hosting Platform and a seasoned PHP developer. He loves to develop all sorts of websites on WordPress and is in love with WooCommerce in particular. You can email him at owais.alam@cloudways.com

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