As a professional photographer, taking photos is the easiest part of this profession. It’s the business that photographers find difficult to develop. Making a great impression on client in the first meeting, while effectively marketing your business is the key to make it successful. One cannot deny the fact that a picture is worth a thousand words. However, no one would notice your talent if you do not showcase on the right platform.
While there are many ways to create a photography business website, I think none of the popular solutions, like WordPress or Joomla, cater to the needs of a photographer. Thankfully, a newly formulated CMS named Koken is slowly becoming the choicest platform. In this blog post, I will tell you how to market your photography business online.
1. Put your Portfolio on the web
Every photographer needs an online place to display his work. A place where one can reflect an individual’s working style, harnessing a creative touch to impress his clients to roll in some new business opportunities. Now, here comes a challenge for photographers who have no knowledge of HTML codes to build a website for online portfolio.
There are many CMS software that provide easy-to-use platform and can help photographers to create a desired website. As earlier told, Koken is fast becoming popular among photographers. Like WordPress is for bloggers, Koken is for photographers. It creates an excellent websites in matter of minutes.
How to launch your Photography Website with Koken
Launching a website with Koken is really an easy process. Give it a try. Follow these steps to launch a Koken website within minutes:
- Signup (or login) here
- Click to select your server and your application, i.e. Koken
- Click the Launch button and your Koken website will be live within minutes
Now your Koken site is ready to use but it’s a website with a default theme. If you want you can customize it by changing the theme.
Choose Koken theme
Koken is making great progress these days. Individuals interested in photography tend to engage in constructive conversations that highlight the new and exciting features Koken provides. You can read one of the complete discussions here.
Here are two useful links to look out for your desired themes:
For example: Reisen is an attractive Koken theme that you will surely love. You can select from a wide range of colors available to suit your selected theme. To view the demo of this theme, click here.
2. Market on Social Network sites
Are you still wondering if social media can be the right marketing channel for generating your revenue from your potential photography business?
Well, it’s time to find it out and learn from some useful case studies. There are many social networks where photographers can promote their business. Let’s talk about the most famous of all of them: Facebook. Here’s a case study which can help you out: How a photographer generated over $100,000 through Facebook.
When we talk about marketing, specially paid ads, many photographers feel uncomfortable with it due to the involvement of budget without any justification. But if you have a Facebook page up and running, then you should try to experiment with Facebook ads. Let’s see what Mashable has to say about this practice in the case study: Did Facebook Ads Work for This Photographer?
3. Importance of a blog
Most photographers think blogging is not for them and it might take a lot of time to write a blog. That’s not true though. It’s just about start writing a blog about anything that interests you. Koken has built-in blog functionality, so you do not have to install a blog CMS separately.
You can write about your latest photoshoot, review the latest piece of gear, or share content from Instagram, Flickr and Vimeo. You can use it to showcase your daily work or most interesting clicks within the potential photographic community. It helps to create a good reputation for your work and style and your followers will recommend your services to their family members and friends.
4. Join competitions
Participating in contests is one of the best ways to highlight and promote your work and skills. Pick the contest which reflects your style. You may not win the contest, but the connections and new fans that you get from this contest will bring more revenue in future. National Geographic Traveler magazine hosts photo-contest annually. Even if you get shortlisted in this competition, you will get a lot of exposure.
5. Give freebies
As a photographer, you must have taken 100s of snaps. Some of these pictures must have good ones, but of no use to you. How about you give these for free? Under the Creative Commons licensing platform, you can share your work under many licensing options. You can also upload your files on image stocking websites.
Don’t be scared
As a photographer, don’t be scared and don’t be shy. Flaunt yourself. Be pompous, but not overbearing! Experiment as much as you like. At the same time, try to reach out and create a following around you. Sooner or later, you will see money flowing in too.
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