Why Should You Host Your Ecommerce Store With A Scalable Hosting Provider?

by Tahha Ashraf  May 11, 2017

The trend of online shopping is constantly on the rise and its future is glittering bright. The ecommerce industry is seen having an estimated value of $27 trillion and with growing number of web shops, it is the next big trend in the market.

Almost everyone seems interested in buying products online and this is the reason why there is such a huge competition in the market.

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The ecommerce industry is consistently growing at a rapid pace. The following facts and figures indicate how the online shopping trend is the next big thing in near future.

  • Retail Ecommerce in the US is expected to grow 58% to $684 billion by 2020
  • The latest Black Friday sales hit $3.34 billion record
  • In the present age, 55% of consumers prefer interacting with in-store technology rather than a sales associate
  • USA, China, and UK are the top three retail Ecommerce markets
  • Mobile retail revenue in the US is expected to rise to from $115.9 million to $335.8 billion by 2020
  • In a survey of around 5,000 individuals, 83% said they require assistance during online shopping
  • Over 90% of Amazon customers would not purchase a product that has a rating of less than three stars.
  • More than 80% of the online population has experience with online shopping.
  • Most shoppers, at least 73% of online customers prefer buying from a pleasant customer service
  • According to Amazon’s calculation, a delay of just a second can cost up to $1.6 billion in sales each year.

Three Major Challenges for an Ecommerce Store

Every Ecommerce store needs a few basic elements to thrive in this competitive market. Let us take a look at three major hurdles in success for a web store and how Cloudways excels in this regard.

Speed

One of the most popular elements of an Ecommerce store is speed. In order to make your web store successful, it should have speedy load time as customers don’t enjoy waiting even for a few seconds.

The load time of an ecommerce website should be watched closely as slow speed means fewer visitors. Moreover, there are numerous plugins and extensions that are likely to slow down your website. All of these glitches should be fixed in order to grab more sales and profit.

Our team at Cloudways understands that if you are running an ecommerce store, you are already entangled in so many tasks. This is why the managed cloud hosting platform of Cloudways excels when it is about persistence and speed. The platform guarantees a decreased load time for your ecommerce store.

Moreover, it includes a Thunderstack that is a set of technologies combined. Thunderstack includes top-notch caching and server technologies including Varnish, Memcached, Redis, NGINX, and Apache. Additionally, if your web store is PHP based, there is PHP-FPM to back your site.

Scalability

Scalability is a major concern of almost all Ecommerce store. It is all about how a website handles both, slowly increasing web traffic and a sudden spike.

Special occasions, promotional days and holiday rush are the situations where websites need to have scalable resources. If not, web-stores get tagged as slow or unresponsive on big days such as Black Friday, Cyber Monday, etc.

In order to avoid the scalability issue, effective use of caching and scalable infrastructures both play a vital role in improving the performance of a web store. The news is Cloudways have both of these features on its platform.

Apart from the latest cache technologies that ensure the effective use of caching, the platform offers scalable infrastructures too. All of Cloudways’ infrastructures service providers are market-leading including DigitalOcean, AWS, Vultr, Google Cloud, and Kyup, It is important to note that Kyup is an auto scalable infrastructure particularly recommended for Ecommerce stores.

Security

Last on the list but first, in terms of priority, the security of an Ecommerce store is a must for businesses to gain trust of customers. Web stores have sensitive data including customer profiles, credit cards credentials, and bank account details.

Moreover, ecommerce platforms are more likely to receive cyber and malware attacks.Even a slight data breach can put all the customer information at risk and this is a situation no business entity would like to face.

Cloudways excels in security by enabling free SSL Certificates and HTTP/2 on websites. These security measures cut the risk of data theft as all of the website’s data is transferred behind a wall of complex protocols. Moreover, malware protection is already integrated on the platform to avoid malware attacks.

Despite all these security measures, if your web store gets compromised, Cloudways always offers a feature of daily backups. In addition, you can schedule your backups in hourly, daily weekly or monthly basis.

Ecommerce Apps that Cloudways Supports

Cloudways offers all market-leading Ecommerce apps that are best to build your online store. Here’s a quick look at all of them to help you make an easy choice by the end of this blog.

WooCommerce

The most popular Ecommerce application by WordPress. WooCommerce has a market share of over 40% and has more than a million active users. The application’s easy-to-use interface and in-depth customization are its distinctive points.

Moreover, it’s an open source and free application with an extremely easy process of installation. WooCommerce is an SEO and social media friendly app with inbuilt analytics. Its reliability and scalability are the reason why the Ecommerce app has been among the list of market leaders.

Magento

Magento is the second most popular Ecommerce CMS with a market share of over 26%. Over 150,000 online stores use Magento including big names such as Samsung, Olympus, and Ford. The app offers more than 2,000 extensions to power up your Magento store.

Magento is an SEO friendly app with internationalization support. It has a modular architecture and is considered to be one of the secure platforms. Based on PHP, the application is open source so that everyone can benefit from it.

PrestaShop

PrestaShop is a popular CMS known for being the easiest Ecommerce platform to get on with. It is used by over 100,000 web stores and offers more than 300 features to play with. Moreover, this app has an engaging community of more than 300,000 members globally.

The app has seen an incredible growth of over 550% since January 2010. It’s a PHP-based open-source free platform that is growing with every passing day.

OpenCart

Next up is OpenCart, yet another popular Ecommerce application that is mostly preferred by small scale businesses. In addition to the app’s user-friendly experience and cost effectiveness, webstoreit offers free modules and variety of gorgeous themes.

Other key highlights of OpenCart include easy installation, administratively functional user interface, and multilingual approach.

So, Should You Host Your Ecommerce Store With A Scalable Hosting Provider?

The answer is an absolute yes. A scalable hosting provider has all the right features to go with. It offers speed that makes your website perform at its optimum. It offers scalability that helps avoid downtime during peak traffic hours. Lastly, a scalable hosting provider takes care of your website’s security.

All of these features are necessary to make a web store successful and if you are already thinking to opt for a scalable and managed hosting provider, try Cloudways and enjoy swift, secure, and speedy experience.

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About Tahha Ashraf

Tahha Ashraf is a Digital Content Producer at Cloudways, a Managed Cloud Hosting Platform. He loves talking about brands and writes content related to online marketing. He is fond of creativity and writes poetry in his free time.

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