When it comes to getting super fast hosting down under, not many thinks of choosing data centers in Australia to power their website’s performance.
Yet, many website owners are unaware of the importance of local data centers and what it has to offer in boosting conversion rates and business competitiveness. Hosting your website on a local data center, therefore, is of immense importance and strategic value.
Here is why you should host your business website on Cloudways’ Australian data centers.
Why Opt For Data Centers in Australia
For any business that wants to target an audience of a specific region, having a local data center is critical for one reason above all: high server response times.
Opting one specific data center for multiple regions increases the Time to First Byte (the time it takes for the browser to receive the first data byte from the server) and receiving time. This happens when the physical distance between the hosting server and visitor is tremendous, leading to high network latency and slow page load speed.
WIthout opting for any data centers in Australia, your business will suffer more than just page speed. You’ll see a drop in SERP rankings and lose out on capturing mobile organic traffic. But most important of all, it can ruin your website’s user experience, which can make acquiring new customers a pain, especially if you run an ecommerce store.
How Cloudways Australian Data Centers Offer Solutions
Any of the above-mentioned threats can mean death for your business website. For this reason, it is crucial that you host your business website on local data centers in Australia through a reliable and trusted hosting provider.
Cloudways provides the ultimate solution pack with its Sydney-based local data centers for AWS, Google Cloud Engine, and Vultr cloud servers.
Choosing data centers in Australia through Cloudways comes with the following top-level benefits to step-up your business.
- Optimal Page Speeds
- Higher SERP Rankings
- Greater Data Sovereignty
- 24/7 Customer Support
Optimal Page Speeds
Through shorter distances between your hosting server and visitor, Cloudways’ data centers in Australia offer your website lightning-fast page speeds, resulting in a host of business benefits.
Two of these, in particular, are enhanced user experience and lead generation.
In the case of lead generation, it can help open up multiple revenue streams through better customer acquisition rates. Â With instant page loading speeds, your visitors can access relevant pages and its details far more quickly. This can lead to higher on-site browsing times and boost conversion rates as well.
Here is a snapshot of a website speed test for Drupal platform on Vultr servers in Sydney data center.
Secondly, it enhances the user experience through better retention rates. Findings suggest that customers abandon web pages that do not load within 3 seconds upon clicking. If you have an ecommerce store, minimal page load times can help make store navigation far easier and retain visitors on your site for longer. With Cloudways, your business website (or ecommerce store) can provide a seamless website experience.
Higher SERP Rankings
You also get to jump search engine rankings after opting for Cloudways’ data centers in Australia. Through higher web page speeds, Google will automatically rank your website higher due to page speed becoming its primary ranking factor.
The result is your website can rake in more organic traffic (through both desktop and mobile) and be more visible to your target audience and leads.
Additionally, Cloudways offers free SSL certificate for your business website, adding more weight to your SERP ranking efforts and security for users.
Read: Why Google Made SSL A SEO Ranking Factor?
Greater Data Sovereignty
If your website is hosted on a server based outside Australia, then it will be subject to Australian Data Protection laws, which are different from those that govern personal data in other regions.
In other words, if you do not host your business website on a local hosting server, you are putting your data’s privacy at risk. While this may offer you some advantages, it is definitely not the case when running an ecommerce store.
Through Cloudways, your business benefits from superior data sovereignty and privacy by meeting local data protection laws, along with a host of Cloudways managed security features, such as security patching, IP whitelisting, and more.
24/7 Customer Support
Cloudways goes the extra mile in equipping your business with outstanding customer support across the platform. It offers expert, responsive customer support 24/7, 365 days a year through Live Chat, email notifications, and ticketing system to make sure you always have a dependable resource for consistent hosting performance.
Our customer support also extends to active support center (shown above) and Cloudways community forum where you can get the most pressing questions answered by experienced users.
Overview of Cloudways Platform
Here is an outline of what Cloudways data centers in Australia provide your website:
- Multiple 1-click operations: launch, share, clone, add, remove, and backup
- Dedicated servers for your applications and deployments with robust stability testing
- No applications, extensions, plugins, and server limitations
- Choice from 3 Sydney-based cloud servers: Amazon, Google Cloud, and Vultr
- Managed backups, including an option of off-site backup download
For the full list of platform features, click here.
Cloudways Australia hosting data centers give you the ideal launching pad to supercharge your website page speed and achieve unparalleled online visibility and network reach.
Subhan Alam
Subhan Alam is a Digital Marketing Enthusiast at Cloudways, a Managed Cloud Hosting Platform. He works on different regions and is passionate about implementing new approaches in Digital Marketing. He likes to stay fit and meditates daily.
